Tribus y redes sociales dispersas (1)
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Enrique Dans (118)
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El Blog de Enrique Dans (118)
1 day, 6 hours
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Los libros de Seth Godin tienen la extraña capacidad de resultar provocativos incluso cuando aún no has llegado a leerlos. Son libros que se explican rápido, cuya propuesta, tesis o idea central puede plasmarse casi en una sola frase, aunque posteriormente la experiencia de su lectura nos confronte con páginas a las que les sobra muy poquito (no solo porque sean habitualmente cortos, sino porque lo que aparece rodeando a la idea central suelen ser ...
FriendRank and Fundraising? (1)
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channing (2)
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NetSquared, an initiative of TechSoup.org blogs (13)
4 days
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Google has apparently applied for a series of patents that will enable it to a put a value on how connected you are, within your social network. Akin to the "pagerank" system used by the search giant for valuing the popularity of websites, "friendrank" would help identify individuals who are particularly influential within circles of friends.read more
The Blogging Strategy A-Listers Won’t Tell You (1)
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Patricia Mayo (2)
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ComHacker.org (2)
5 days, 12 hours
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Photo by Kevin Cloutier Ever feel like you’re a thoroughbred horse whose sole purpose is to chase a fake bunny that only makes left turns? Well, at least you’re not alone. There are millions of other horses chasing the same bunny - but only a rare few get tired of the race to nowhere. Some start their own track with a different colored bunny, others don’t like the deception, and invent a new kind of ...
Erick Schonfeld Misses the Point - It’s About Quality, Not Quantity! (5)
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Jesse Stay (78)
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Stay N' Alive (60)
1 week, 3 days
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Last week Erick Shonfeld, a writer for TechCrunch, posted a rather uninspiring article after Technorati released their “State of the Blogosphere” stating that “The More [bloggers] Post, the Higher [they] Rank”. In it, he argued that because a majority of the Top 100 blogs tracked by Technorati post more than 5 times a day, and 43 percent of those post more than 10 times a day, that the quantity of those posts is the reason ...
digital marketing - the new frontier in the job market… (1)
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Michelle (39)
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MEGO (10)
1 week, 4 days
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While I am on maternity leave, I am still in constant contact with my workplace. Answering questions, helping forge ahead on a number of projects that I feel are important enough to keep one foot in the door. Some days though I wonder why I bother. I wonder sometimes if my evangelism for digital media and word of mouth just rests on deaf ears. One step forward, two steps back. Approval. Then budget is cut. ...
3 Ways To Help Face the FEAR of Social Media (4)
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Kyle Lacy (69)
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KyleLacy.com (36)
1 week, 4 days
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Thank you to Brad Ward at SquaredPeg for his post entitled, Resistance. In his post, Brad quotes Seth Godin: “It’s easy to be against something that you are afraid of. And it’s easy to be afraid of something that you don’t understand.” As social media evangelists, many of us run into road blocks when it comes to usage of social media with coworkers or clients. Honestly, I can tell you that the majority of the ...
Siete cosas que puede hacer tu empresa para salir de la crisis (1)
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Borja Prieto (4)
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Desencadenado (4)
2 weeks
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Marchando una de optimismo para acabar la semana: Dice Seth Godin que si no estuviera ya llevando su propia empresa, hoy es el día en el que crearía una. Su tesis es que este es un momento en el que muchos aprovechan para justificarse y no hacer nada, pero una crisis supone nuevas oportunidades: menos competencia, más talento disponible y una sensación de urgencia que es la que hace que el cambio suceda. ¿Estás dispuesto ...
Blasting the Technology and Marketing Elite (2)
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Kyle Lacy (69)
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KyleLacy.com (36)
3 weeks, 2 days
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Occasionally I will write about certain posts that Seth Godin has thrown up on his blog. I am a huge advocate of his ideas and strategies surrounding the world of marketing and communication. Yesterday, Seth had a blog post entitled: The small-minded vision of the technology elite. The blog post immediately caught my attention because I know Seth and a couple of the “technology elite” are not the best of friends. The post talks about ...
Do Startups Need Launch PR? (1)
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Timo Paloheimo (5)
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Startupbin (2)
1 month
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Earlier, I wrote about how much great PR Finnish travel startup Tripsay got when It launched. There is a great post in Vierityspalkki (in Finnish, sorry) about how Tripsay worked to get all that PR. I thought what they accomplished was great and must have done wonders for the company. Until I just read Seth Godins post: the myth of launch PR, in which he reminds that great companies do not need big launch PR. ...
The Marketing of De-personalizing (1)
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Mike (250)
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FOR THE RECORD (0)
1 month
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Seth Godin gives some interesting and relevant insights and makes a good case for getting back to personalized authenticity……. Organizations will work tirelessly to de-personalize every communication medium they encounter. Radio ads used to be live, personal and spoken by an individual. TV ads used to feature actual people, demonstrating something, usually live. Phone calls involved a live speaker, talking, [...]
Seth Godin Stajyer alacak olursa.. (1)
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meraketing@gmail.com (Omer Sireli) (0)
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Meraketing (0)
1 month
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İlanı blogunda kısaca duyurur. Bunu iletebildiğiniz kadar insana iletin diye fısıldar.Staj program detaylarını blogunda değil, Squidoo'dan aktarır ve stajyerlerin yeni internet uygulamaları projelerinde görev alacaklarını belirtir. Daha sonra Seth, başvuru için gelen yüzlerce PDF formatındaki CV'yi bir kenara bırakır; başvuru sahiplerinin birbirleriyle tanışıp, vakit geçirebilecekleri bir facebook grubu kurar ve milleti izlemeye başlar;Seth gruptaki izlenimlerini ve şahit olduğu ayrışmayı şöyle dile getiriyor:1.Kazı-kazan modundaki, evet/hayırcılar--çoğu grubu terketti.2.Soteciler--Grubun içindeydiler ama yoktular..3.Takipçiler--Yapmak için birilerinin birşeyler söylemesini bekliyorlardı.4.Liderler--Neler yapabileceklerini ...
Anybody Can Be a Social Media Rock Star (15)
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Mark Dykeman (23)
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Mashable! (3751)
1 month, 1 week
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Ever feel like other people exist for the sole purpose of draining every bit of energy from you? You’d love to be successful in business or some other endeavor but you’re frustrated because other people suck the life out of you. “Social” isn’t a word that people use to describe you. Unless it’s preceded by the prefix “anti-”, many people don’t think of an introvert as being a social person. Is there any hope for ...
Redefining Media, Redfining Advertising (2)
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Orangepeel (12)
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Only Dead Fish (12)
1 month, 1 week
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Four quotes from things I've read in the last 24 hours that I think quite neatly sum up the required redefinition of both media and advertising: A quote from Jeff Jarvis that features in this presentation on the new relationship between media brands and their audiences (thanks to Asi for punting this my way):"The tsk-tskers treat the web as if it is a media property and they judge it by its worst: Look what that ...
The Dip - groapa demotivarii (1)
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Alex (776)
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alex brie . net (4)
1 month, 2 weeks
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Nu am citit cartea lui Seth Godin cu acest nume, dar am gasit pe un blog un mic rezumat pe care il reproduc din memorie: Atunci cand vrei sa inveti ceva nou, ai parte initial de un progres rapid. Dupa foarte putina vreme “deja te pricepi”. Dar apoi… devine din ce in ce mai greu sa faci progrese. Incepi sa simti ca te-ai plafonat, nu mai vezi rezultate vizibile, incepi sa te demotivezi, sa te ...
Seth Godin: "Automation is Bad! Don't Do It!" (2)
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Mark "Rizzn" Hopkins (23)
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rizzn's personal blog (13)
1 month, 2 weeks
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Seth Godin posted one of his trademark short esoteric blog entries today, this one about the "depersonalization of mass media:"Organizations will work tirelessly to de-personalize every communication medium they encounter. Radio ads used to be live, personal and spoken by an individual.TV ads used to feature actual people, demonstrating something, usually live.Phone calls involved a live speaker, talking, with permission, to another person.Email used to be honest interactions between consenting adults.Facebook pages (and Wikipedia, too) ...
Gauravonomics TV Episode 6: Even If You Can Make It Really Slick, You Should Make It Really Simple (1)
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Gaurav Mishra (4)
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Gauravonomics Blog (2)
1 month, 2 weeks
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Seth Godin recently described the dead zone of slick – I have no patience for the stuff in the dead zone, the items that are too slick to be real, but not slick enough to be a marvel. Seth Godin’s advice is that if you can’t make it really slick, you should make it really simple. My advice is that even if you can make it really slick, you should make it really simple. First, ...
Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image (119) permalink
It's not all about Blogs and Digital Readers. Picking up a great business book will give you focus, new perspective and help you grow as a Marketer. Did you happen to catch the Raise-a-Reader fundraising day that was run by Canwest (parent company of the Montreal Gazette and Vancouver Sun) on Oct. 3? I was driving into Ottawa that day and noticed several volunteers on the busy streets collecting money and building awareness for this ...Contribute commentPigs Don't Fly | New & Social Media Marketing | Zac Martin (2) permalink
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