AIG to remain Manchester United's sponsor (1)
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euFootball.BIZ News Alerts (0)
5 days, 18 hours
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American insurance company AIG, one of the federally bailed-out financial institutions, cancelled sports team sponsorships valued hundreds of millions of dollars. AIG has not
A Poorly Thought-Out Sponsorship? (1)
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Dave Fleet (0)
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davefleet.com (0)
2 weeks, 2 days
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The Globe and Mail newspaper reports today that at the launch of Waste Reduction Week, hundreds of schoolchildren were given souvenir bags containing bottled water from Nestlé. To their great credit, the students reacted badly to the Nestlé promotion (Nestlé Waters Canada sponsors the Waste Reduction Week). They wrote to both the recycling council, the corporate sponsors and to the two Ontario government ministers attending the event. As one student noted: "Isn’t it strange to ...
Lacoste Will Continue Its Partnership With The ATP Tour (1)
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The Insider (0)
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The Tennis Times (0)
2 weeks, 3 days
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Shanghai, China – LACOSTE, renowned lifestyle brand of relaxed Elegance, and the ATP, governing body for the men’s professional tennis circuit, today announced that they have extended their partnership. LACOSTE will continue as the official apparel and footwear partner of the Barclays ATP World Tour Finals until 2013. As the exclusive provider of apparel and footwear on the court of the tournament, LACOSTE will also continue to dress the linesmen and ball kids. As part ...
Want to Sponsor Kebebetsehay Orphanage in Ethiopia? (1)
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Tom Davis (0)
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Tom Davis' Blog (0)
2 weeks, 5 days
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After the conference call I just hung up from, nothing is impossible. My friends, Josh and Amy Bottomly, have sponsored an entire orphanage through their online blogging community. You can do it too!... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Digital sports should hold its value (as long as we don’t sell ourselves short) (1)
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pat (0)
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Sports Marketing 2.0 (0)
3 weeks, 3 days
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The Web 2.0 Conference is underway in San Francisco. As always, Mary Meeker of Morgan Stanley took the stage to deliver her “State of the Internet” address. On the surface there’s a lot of bad news for marketers in herslide deck. Down economy. More unsold impressions. Falling CPM. But there are a couple things she present that I’d like to echo and amplify as they should help those of us working in digital sports. The ...
Sony Exec Says Future Games Will Be Downgraded For Xbox 360 (1)
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G4 TV - TheFeed (1)
4 weeks
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VideoGamer has an interesting bunch of quotes from Sony Computer Entertainment UK's managing director, Ray Maguire. He suggests that future multi-platform games will lead on PlayStation 3 and be downgraded for other consoles. The article points out that "other consoles" obviously means Microsoft's Xbox 360. Maguire said: "I think we now have an install base which is big enough for any third party to want to develop for. Now the decision making part of development ...
Maria Sharapova and Canon Team Up To Promote Breast Cancer Awareness (1)
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The Tennis Times (0)
1 month, 1 week
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Maria Sharapova seems to be doing a lot of work lately with Canon, and this time it is to promote the affects of breast cancer. To help raise breast cancer awareness, Canon U.S.A and Maria Sharapova have announced the digital imaging company’s new “Pink” campaign. It is great to see Canon putting together a package to support the American Cancer Society. For the month of October, Canon U.S.A. will contribute $150,000 to the American Cancer ...
Livre imprimé et livre numérique (2)
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bcalenge (0)
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Bertrand Calenge : carnet de notes (0)
1 month, 2 weeks
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En ce moment, tout le monde s’extasie sur le ‘e-reader‘ de Sony. On imagine volontiers qu’il pourrait supplanter le livre imprimé dans les prochaines (lointaines ?) années. Roberta Burk le signalait déjà en l’an 2000 : ” À en croire une publicité récente de Microsoft, d’ici dix ans la vente des livres électroniques aura supplanté celle des livres sur papier dans de nombreux domaines” (à l’époque déjà Microsoft avait nommé son lecteur… Reader !). On ...
How Exclusive Sponsorships Can Backfire (1)
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Rohit Bhargava (1)
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WebProNews Feed (0)
3 months, 2 weeks
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There is a myth in marketing today that many people blindly believe about sponsoring events ... that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let's look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such ...
Will We Ever Bury Voice Recognition? (1)
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4 months, 3 weeks
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Over on our sister blog Techcrunch, we just reviewed a new Windows-based IM client called Say2Go. The client itself is simple, but the main value-add presented is being able to record a message and then have it transcribed automatically and then sent as a text message. Microsoft thought that this use of their new speech technology was so great that they awarded the company first prize in their ISV/Partner application contest. Microsoft, and particularly Bill ...
