Brawndo: From Satire to Reality (5)
share
digg
by
Dan Heath (30)
on
Made to Stick (30)
2 weeks
ago
permalink
Brawndo. A fake sports drink brand in a satirical movie (Idiocracy) becomes real, and now it’s a real brand but it’s still satirical, and it seems to be satirizing a RabidMacho kind of sensibility, and people who drink it must be mocking that sensibility, right?, except that RabidMacho people will almost certainly love the brand too, so ultimately, no one is distinguishing themselves from anyone else, and what’s the point? Well, the point is the ...
-
Carl Fyffe said:
If you haven't seen Idiocracy... you are missing out.
Well-intentioned brutality (1)
share
digg
by
Dan Heath (30)
on
Made to Stick (30)
2 weeks, 4 days
ago
permalink
I have mixed feelings about this series of spots from the Workplace Safety & Insurance Board in Ontario. (And if the “Safety & Insurance Board” sounds boring, well, you’re in for a surprise.) The spots show regular workers — a sous chef, a forklift driver, a welder — who suffer rather dramatic and painful calamities due to improper conditions at their workplaces. Positive spin: The topic of “workplace safety” puts us to sleep. It sounds ...
Deconstructing The Girl Effect (7)
share
digg
by
Dan Heath (30)
on
Made to Stick (30)
1 month, 1 week
ago
permalink
[Via a friend at McKinney] If you want some practice at making ideas stickier, I have a great case study for you. Rope aside 30 minutes and follow along with the process below. It concerns the work of a group called The Girl Effect. Here’s the game plan: 1. Start here. It’s a pdf document with statistics demonstrating the value of investing in girls in the developing world. (For example: “When women and girls earn ...
-
Lorenzo said:
How to make an idea stick.
-
chrisbrogan.com said:
The Heath boys as bloggers are even better than their book. Is that even possible?
The birth of the terrorist fist-jab (3)
share
digg
by
Dan Heath (30)
on
Made to Stick (30)
1 month, 2 weeks
ago
permalink
It’s hard to track a sleazy idea to its source. For instance, who started the rumor that Snapple supports the KKK, or that Hilfiger is a racist? We’ll probably never know. But, thanks to a mea culpa in Slate, we can now trace one bad (but sticky) idea to its origin. Remember the notion, now widely mocked, that Barack and Michelle Obama’s fist-bump was a terrorist gesture? In this funny piece, Christopher Beam admits fault: ...
A Girl Like Me (2)
share
digg
by
Dan Heath (30)
on
Made to Stick (30)
1 month, 2 weeks
ago
permalink
I recently did a workshop with a group that’s working to remind people that racism still exists in America and must be actively fought. They pointed out that many people have, in a sense, declared victory on race — after all, haven’t the racist elements of the law been expunged? Haven’t most of the overtly cruel acts of racism stopped? Don’t we have a frontrunner for President who is black? Yes to all, but as ...
