YouTube to Create Global Orchestra Online (1)
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Scott Lachut (4)
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YouTube’s latest venture is a good example of new approaches to collaboration: an endeavor to engage musicians from all over the world and create the first global symphony orchestra in the process. ??Although grand in scope, the concept’s success relies on individual participation. To that end, musicians of all types are asked to record themselves playing any classical selection of their choosing, along with a piece written specifically for this project by composer Tan Dun ...
Making Cities Better With DIYcity (5)
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Christine Huang (2)
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John Geraci, creator of Outside.In, recently introduced us to his latest project, DIYcity, a site and online-offline community devoted to “finding ways people can make their cities work better with the use of emerging web technologies.” DIYcity asks users to share their ideas on how to increase efficiency, effectiveness, and sustainability in their cities through user-built web applications (i.e. apps built on Twitter, Google Maps mash-ups, etc). Anyone in the community can submit problems they ...
Youth’s 10 Don’ts for Digital Branding (5)
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Claudia Cukrov (5)
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1 month, 3 weeks
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PSFK friend Ruby Pseudo recently published a nice collection of insights on marketing to teens: the Teen Commandments, a primer for brands trying to reach youth in the digital world. One of Ruby’s compelling findings from her continued research in teen culture was that youth are showing a growing disinterest in social network marketing, with one young research participant stating: I generally hate – with a passion – all Facebook applications. I currently have 500 ...
Next Generation Marketing (1)
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Claudia Cukrov (5)
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View SlideShare presentation or Upload your own. (tags: collaboration brand) The way we influence and interact through the internet is constantly changing. We’ve all witnessed how user generated content has brought new creative potential to consumers and opened up the doors of online collaboration. But while UGC’s impact on marketing and the way youth consume and create web content is significant, some believe it still has a long way to go. Screenplay’s Strategic Director Helge ...
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Forbes.com Why not sell sponsorships around daily sports scores and statistics, in the same way TV and radio broadcasters sell against pre-game shows, player lineups and halftime reports? asks Louis Hau. Another idea: section-front banner ads. The Boston Globe sells strips along the bottom of the sports section cover. Because of the ad's prominent placement, the section is sometimes able to sign banks and other advertisers who don't normally buy ad space inside.Shared by Matt Mansfield (0)Contribute comment
