Techno//Marketer: The age of Facebook vs. MySpace (9)
share
digg
by
Matt Dickman (39)
on
Techno//Marketer (39)
1 week, 3 days
ago
permalink
This is a continuation of my look at social networks and their populations from a marketing perspective. When it comes to this arena Facebook has most of the buzz, but MySpace still has the volume. As strategic counselors to our clients, it is important to make qualified decisions about the vehicles we use as part of a campaign. MySpace has become the red headed step child of the social media world as Facebook/Twitter/LinkedIn have continued ...
The Face of Facebook; free eBook (volume 2) (2)
share
digg
by
Matt Dickman (39)
on
Techno//Marketer (39)
1 week, 3 days
ago
permalink
New updates for volume 2 (August-September 2008). Download the updated report here (3.9Mb, PDF). As a marketer and blogger, there is no shortage of noise about Facebook as a marketing platform. One of my struggles has been to decipher what is accurate and what is mis-guided hyperbole. I took it upon myself to get some answers using Facebook's own ad targeting system and I created this comprehensive eBook for marketers to give you a snapshot ...
Should your company blog? (10)
share
digg
by
Matt Dickman (39)
on
Techno//Marketer (39)
1 week, 5 days
ago
permalink
There are a lot of blog posts out there about whether companies should create blogs of their own. Blogging seems to be an entry point that most marketing people can easily wrap their heads around. For me it's always come down to five questions and the answer to all five has to be yes. Those five questions are: Are you listening to your online community? - Are you spending a minimum of two hours a ...
-
ali1k said:
should my company blog?
Global Facebook growth (Aug-Sept) (3)
share
digg
by
Matt Dickman (39)
on
Techno//Marketer (39)
3 weeks
ago
permalink
I am prepping my update to the Face of Facebook eBook on Monday and wanted to share the first set of comparison growth data with you. As I do this for a longer period of time, this will become more valuable. Here is a look at the top 25 percentage changes month over month. (click for a larger image) Here is a look at the top 25 in terms of the actual gain. You can ...
Trend spotting through visualization (3)
share
digg
by
Matt Dickman (39)
on
Techno//Marketer (39)
1 month, 1 week
ago
permalink
A few months ago I came across an interesting site that takes RSS feeds and creates tag clouds (a map where the words used most appear larger) from the content it finds. I want to share how I've been using this service as a competitive advantage. When you read a blog, even if you read it consistently over time, it is hard to see trends emerge. This tool makes it very clear what has a ...
The face of Facebook - a comprehensive guide for marketers (3)
share
digg
by
Matt Dickman (39)
on
Techno//Marketer (39)
1 month, 3 weeks
ago
permalink
As a marketer and blogger, there is no shortage of noise about Facebook as a marketing platform. One of my struggles has been to decipher what is accurate and what is mis-guided hyperbole. I took it upon myself to get some answers using Facebook's own ad targeting system and I created this abridged eBook for marketers to give you a snapshot of what the real face of Facebook looks like on a Global and US ...
Video week day 4; distribution (1)
share
digg
by
Matt Dickman (39)
on
Techno//Marketer (39)
2 months, 2 weeks
ago
permalink
[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] Distribution of content is one of the most potentially overwhelming areas of video creation. Many people talk about content overload in today's information economy, but information distribution is an equal challenge. Putting content in front of the largest potential audience takes time and energy. ...
Video week day 2; video tutorials (2)
share
digg
by
Matt Dickman (39)
on
Techno//Marketer (39)
2 months, 2 weeks
ago
permalink
[Note: If you can't see the video that is right up here ^, don't worry! Just click back to the post and you will be able to see it just fine.] This video answers the most popular question (by far) that I get about my videos, how I do my video guided tutorials. You may laugh when you see how easy it is with my pieced-together, DIY solution. But hey, it works. This has a ...
Twitter for marketing, branding and customer service (1)
share
digg
by
Matt Dickman (39)
on
Techno//Marketer (39)
2 months, 3 weeks
ago
permalink
Yesterday I had the opportunity to speak to the Cleveland Web Association on the topics of micromedia (Twitter, Pownce, FriendFeed, etc.). This was a follow up presentation to the one I gave back in February and is meant to dive a bit deeper into the subject. I thought the audience was very receptive to the topic and the examples absolutely help out with that. David Meade of Optiem gave a bit of a more technical ...
The influence of digital (2)
share
digg
by
Matt Dickman (39)
on
Techno//Marketer (39)
4 months
ago
permalink
As a rule, I only talk about my work and my company when I know it will add value to what you do. That's certainly the case today as Fleishman-Hillard (my company) and Harris Interactive release our Digital Influence Index Study. This study was conducted in Europe (using the UK, France and Germany as the initial round of countries), but you can see trends emerge that I think are global in nature. (You can download ...
