RSSmeme | Stories Tagged Word-of-mouth marketing

SPOS #119 - Six Pixels Of Separation - The Twist Image Podcast - +1 (206) 666-6056 - Marketing Matches With LittleMisMatched (2)

on

Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image (61) 5 days, 23 hours ago permalink

Welcome to episode #119 of Six Pixels Of Separation - The Twist Image Podcast. This wonderful conversation with Arielle Eckstut - one of the founders of the amazing LittleMisMatched - was supposed to happen in person in New York City, but our schedules never matched up. I managed to grab her by phone this past Friday and this conversation will change the way you think about brands, product development and using every channel available to ...

Tagged accident hash (2) advance guard (2) Advertising (565) always be testing (4) andy sernovitz (4) Apple (1912) arielle eckstut (1) awakening the entrepreneur within (1) best practices in social media marketing (1) Blog (803) Blogging (996) Bob Goyetche (2) bryan eisenberg (5) Business (825) casey mckinnon (1) cc chapman (3) cloudid (2) david usher (2) digital marketing (11) emyth revisited (1) Facebook (1480) facebook group (2) foreword thinking (6) google (7474) harold boeck (1) harpercollins canada (3) hugh mcguire (8) ipod shuffle (5) iTunes (422) jean francois blais (1) Julien Smith (1) laurent lasalle (1) laurent maisonnave (1) littlemismatched (1) managing the gray (2) Marketing (812) Mass Media (9) michael gerber (3) michelle sullivan (1) motivational books (3) online social network (10) Podcamp (16) podcamp montreal (5) Podcast (129) Podcasting (58) six pixels of separation (4) Social Media Marketing (75) sylvain grandmaison (1) twist image (4) Unconference (4) Web 2.0 (2069) Word-of-mouth marketing (6)

Shared by Kneale Mann | RedFish Group (25) Mitch Joel (2)

Contribute comment

Everything Changes (1)

by SpiKe (6) on

Brains On Fire Blog (2) 1 week, 4 days ago permalink

The Olympics are over. And there have been a lot of great stories told and many a great performance. Arguably, the best of these belongs to the appropriately named Usain Bolt who is the new owner of the “fastest man on earth” title with an astounding 9.69 second 100-meter dash. An article this week in Wired points out that Bolt’s performance has defied the natural “curve” of what biostatisticians have predicted. In other words, they ...

Tagged 9.69 seconds (0) changing-the-game (0) Olympics (113) Social Media (1287) Uncategorized (2428) Usian Bolt (0) Word of Mouth (35) Word-of-mouth marketing (6)

Shared by Daan (9)

Contribute comment

A Friendly Reminder from the Universe (1)

by SpiKe (6) on

Brains On Fire Blog (2) 2 weeks, 5 days ago permalink

Or, should I say, your customers – and even your employees – universes. Even in this new age of Web 2.0 and beyond, we have do-dad after do-dad after do-dad to “connect” with customers. And my fear (and what I’m seeing) is that more and more companies are applying their old ad mentality to the new world tools and trying to make YouTube, Facebook, blogs and the like, just another one-way communication tool and jam ...

Tagged Blog (803) Brains on Fire (1) Branding (96) Facebook (1480) Uncategorized (2428) Web 2.0 (2069) WOM (10) Word of Mouth (35) Word-of-mouth marketing (6) YouTube (694)

Shared by Rob (8)

Contribute comment

A Visit to Snow's BBQ (2)

by johnmoore (from Brand Autopsy) (29) on

Brand Autopsy (29) 3 weeks, 6 days ago permalink

Living in the Badlands of Central Texas has some benefits. I took advantage of one those benefits on Saturday morning by visiting Snow’s BBQ in Lexington, TX. Brand Autopsy blog readers will recall an earlier post about Snow’s BBQ, a small town BBQ joint that was once hardly-known but now is widely-known thanks to hefty praise from Texas Monthly magazine. Saturday was the day for me to make the hour-long drive to visit Snow’s and ...

Tagged Interesting Articles (5) Interesting Companies (2) John's Freak Show of Thought (0) Word-of-mouth marketing (6)

Shared by Jannik (1) Jonathan Washburn (3)

Contribute comment

The story behind Groundswell on Will It Blend (3)

by Josh Bernoff (18) on

Groundswell (39) 4 weeks ago permalink

by Josh Bernoff This is the story of the video in the following post. In Groundswell we profiled George Wright and the team at Blendtec that created "Will It Blend", a series of goofy videos that show off the power of the company's industrial-strength blender (and have increased sales by 20%). I thought to myself, "I wonder if I could market Groundswell as cleverly as this." Rather than think of something original, I ask George ...

Tagged blendtec (0) Groundswell (19) Josh's posts (14) Will It Blend? (0) Word-of-mouth marketing (6)

Shared by ~C4Chaos (82) Charles Heflin (4) chrisbrogan.com (24)

chrisbrogan.com said: Blah blah blah, but look at the very last picture: a studio built inside a blender company. THAT is hot.

Contribute comment

Why You Can’t Just Create A Viral Marketing Effect (1)

by Dawud Miracle (4) on

Dawud Miracle @ dmiracle.com (2) 4 weeks, 1 day ago permalink

Is it really possible to create a viral marketing effect? Sure, it’s possible to create a viral marketing strategy. And it’s certainly possible to know what viral marketing is and, theoretically, how to use it. But can you just simply create a viral response in some formulated or calculated way? Or is viral marketing something that happens as a result of a little solid word-of-mouth marketing and a little luck? Well, according to Ze Frank, ...

Tagged Marketing Strategy (20) Small Business Marketing (7) Word-of-mouth marketing (6)

Shared by David Murray (5)

Contribute comment

Events and Word of Mouth (1)

by Ron McDaniel (0) on

Buzzoodle Buzz Marketing (0) 1 month ago permalink

Last week I spent the entire week at a music festival. I will leave it unnamed because overall I did like the event and intend to go next year again. However, it was run by a bunch of music people, and it really needed a professional event coordinator to help with the big picture. Here is the mistakes they made that you should not make if you are doing an event. Big Breaks - They ...

Tagged Blog (803) Word-of-mouth marketing (6)

Shared by wtamanaha (9)

Contribute comment

I 5 modi per iniziare il tracking del traffico WOM (1)

by Seiki (0) on

Ninja Marketing (3) 1 month ago permalink

Ci siamo accorti che la tematica del word of mouth è molto dibattuta e fortemente condivisa dai lettori ninja. L’articolo “L’influenza del word of mouth web nelle scelte di acquisto dei teenager”, con i dati Doxa e NovaQuant incrociati su questo tema è stato letto e commentato da molti utenti, come anche il post “Il ROI migliore o i vostri soldi indietro”, per il quale la discussione verteva sull’efficacia effettiva di questa forma di promozione ...

Tagged Alternative Communication (2) Battaglie Ninja (0) blogsearch (0) Buzz Marketing (7) bzzagent (2) doxa (0) google (7474) google alert (0) Guerrilla Marketing (6) Hard Stuff (2) Home Page (5) keywords (13) Non-Conventional Advertising (2) Non-Conventional Marketing (2) novaQuant (0) nrand (0) PPC (11) Risorse Ninja (2) roi (21) seo (301) seth godin (20) Social Network (194) Stuff Sharing Community (2) Tecniche Ninja (2) Tribal Marketing (0) User-Generated Content (23) Viral Beat (0) viral marketing (32) viralbeat (0) Web 2.0 (2069) WOM (10) Word of Mouth (35) Word-of-mouth marketing (6)

Shared by Mushin (51)

Contribute comment

No Shocker - The Web Drives People To Retail (2)

on

Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image (61) 1 month, 1 week ago permalink

We keep having to banging this drum to get traditional Marketers to embrace the power of online. I'm happy to do it (I've been doing it since the early nineties). When consumers see or hear about a brand, product or service, they're going online first. If they're impressed or want to learn more, they're heading down to the retail level. This was the dream of the online world back in the day, and it's becoming ...

Tagged Consumer Electronics (13) consumer reviews (0) eCommerce (27) eMarketer (11) Internet (2788) marketers (1) Marketing (812) Nielsen Online (0) Online Retail (1) Retail (96) Word-of-mouth marketing (6)

Shared by Dan (12) David Finch (8)

Contribute comment

L’influenza del word of mouth web nelle scelte di acquisto dei teenager: i dati NovaQuant e Doxa a confronto (2)

by Kistifellea (3) on

Ninja Marketing (3) 1 month, 1 week ago permalink

Il rapporto “sancito” tra i giovani, gli strumenti e i paradigmi della rete è ormai un dato di fatto inconfutabile. I dati parlano chiaro e le strategie di marketing che mirano a coinvolgere questo target e a far condividere risorse ed emozioni hanno successo e smuovono dal torpore questo segmento sociale “scafato” di fronte ad ogni proposta e offerta. Negli ultimi anni la crescita dell’utilizzo di internet tra gli under 18 è stata molto forte, ...

Tagged Alternative Communication (2) Blog (803) Buzz Marketing (7) Chat (72) community (226) doxa (0) Hard Stuff (2) Home Page (5) Human Highway (0) Joes (0) Non-Conventional Advertising (2) Non-Conventional Marketing (2) novaQuant (0) Panel Op Line (0) passaparola (3) Pros (0) Risorse Ninja (2) Sergio Amati (0) Social Media (1287) Social Network (194) Stuff Sharing Community (2) Tecniche Ninja (2) Tribal Marketing (0) User-Generated Content (23) viral marketing (32) Web 2.0 (2069) wiki (149) Word-of-mouth marketing (6)

Shared by catepol (21) luigicannella (0)

Contribute comment

I Social Network non possono più essere ignorati dalle aziende (2)

by Kistifellea (3) on

Ninja Marketing (3) 1 month, 1 week ago permalink

Secondo la Gartner Inc., in base ad una serie di studi sull’evoluzione del target on web, con l’incremento di traffico che le social network stanno generando su Internet, le aziende devono assumere una posizione nei loro confronti. Nonostante i social network hanno avuto la tendenza a concentrarsi su gruppi demografici più giovani, si stanno espandendo oggi in gruppi più grandi di interesse per una base più estesa. “Fino a poco tempo fa, le aziende hanno ...

Tagged Alternative Communication (2) api (56) banner (2) Communities (33) Customer Service (101) Facebook (1480) Gartner (1) Gartner Inc (0) grafi sociali (0) Hard Stuff (2) Home Page (5) Hung LeHong (0) Mobile 2.0 (114) myspace (479) Netowrk (0) Non-Conventional Advertising (2) Non-Conventional Marketing (2) piattaforme sociali (0) reti sociali (0) search term bidding (0) siti sociali (0) Social Media (1287) Social Network (194) social newtorking (0) Stuff Sharing Community (2) Tribal Marketing (0) User-Generated Content (23) viral marketing (32) Web (2135) Web 2.0 (2069) Web Marketing (55) widget (35) Word-of-mouth marketing (6)

Shared by Domitilla (0) luigicannella (0)

Contribute comment

Straight from the Word-of-Mouth: Is WOMM Inherently Unethical… Just an Undisclosed Advertorial? (1)

by letterhead (0) on

Literal Mayhem (0) 1 month, 1 week ago permalink

In catching up on some blog reading, I saw a post from earlier this month on a site I quite like (DaveFleet.com), and was able to finally put my finger on why I am totally skeeved out by “word of mouth marketing” (WOMM).The whole concept, from beginning to end, gives me goose bumps, makes me clench my teeth, and generally fuels my fear that this commercial culture of ours has run completely off the rails.Dave ...

Tagged Dave Fleet (0) marketing ethics (0) PR 2.0 (3) pr ethics (0) Public Relations (92) social marketing (20) Social Media (1287) twitter (1517) Uncategorized (2428) voxmarketing (0) WOM (10) WOMM (0) womma (2) Word-of-mouth marketing (6) yaxley (0)

Shared by Paull (8)

Contribute comment

The Rise of "Egommunication" (14)

by Rohit (28) on

Influential Marketing (28) 1 month, 2 weeks ago permalink

There is a magic power that a growing number of people are starting to have. It's happening all around us with social media and yet most of the time it is going without notice. I can now communicate with someone without communicating with them. I can tell them something without talking to them. And I can virtually guarantee that my message gets through to them no matter how flooded their inbox. Welcome to the world ...

Tagged Consumer Generated Media (8) ideas (113) Integrated Marketing (2) Personality Marketing (1) Random Thoughts (20) RSS & Content Trends (1) Social Media Marketing (75) Strategy & Planning (2) viral marketing (32) Web 2.0 (2069) Word-of-mouth marketing (6)

Shared by Adrian (33) Brandon Henak (2) bricman (19) Craig Stoltz (0) Elizabeth Able (10) Jeremy (1) LauraLee (214) Maria Reyes-McDavis (3) Nick Campbell (5) Paul Dunay (23) Phani Raj (2) shwibbs (4) thePOSTMAN (1) Yuce (5)

Maria Reyes-McDavis said: Excellent post and analysis of changes brought about by social media.

Contribute comment

Perché il passaparola non si attiva: riflessioni di Seth Godin (4)

by Kistifellea (3) on

Ninja Marketing (3) 1 month, 2 weeks ago permalink

Il passaprola è ormai per tutti gli analisti del settore marketing e per buona parte dei professionisti che lavorano con vecchie e nuove metodologie uno strumento di diffusione di idee e promozione creativa fondamentale. In un recente studio online che ha preso come campione 600 uomini e donne adulte, novaQuant ha analizzato le influenze del passaparola riguardo alla presa delle decisioni rispetto ad un gruppo diversificato di prodotti e servizi, che vanno dai computers alle ...

Tagged Ads before movies (0) Advertising (565) Alternative Communication (2) banner (2) Blog (803) blogger (118) Brand Sponsorship (0) Brand Web Site (0) Buzz Marketing (7) Converse (1) E-mail signed-up for (0) Home Page (5) listening (14) magazines (67) Marketing del passaparola (0) newspaper (67) Nike (43) Non-Conventional Marketing (2) novaQuant (0) Online banner Ads (0) passaparola (3) radio (72) Ricerche (1) Risorse Ninja (2) screening VD (0) seth godin (20) Social Network (194) solving (1) Tecniche Ninja (2) thinking (69) Tribal Marketing (0) tv (295) User-Generated Content (23) Web 2.0 (2069) Word-of-mouth marketing (6)

Shared by Luigi Centenaro (13) luigicannella (0) Marina (0) Mushin (51)

Contribute comment

The Mystery of Nissan’s Jiggly Juggy Viral Ad (1)

by Robert Kozinets (0) on

Brandthroposophy (0) 1 month, 2 weeks ago permalink

I recently had the opportunity to teach a full-day workshop devoted to online communities and netnography for Nissan at their corporate retreat in Hakone, about two hours outside of Tokyo, nestled in the hot spring foothills of Mt. Fuji. It was a great session, and the feedback and comments were incredible. I’m very grateful to Hiroko Osaka, who planned the event, and to Nissan, which made it happen. One component of the workshop involved getting ...

Tagged Communities and Tribes (0) Conferences & Presentation (0) Culture + Ad Jamming (0) Entertainment Marketing (0) Netnography (0) Word-of-mouth marketing (6)

Shared by Allison (11)

Contribute comment

Be A Word Of Mouth Super Genius! (1)

by noreply@blogger.com (Amber Naslund) (7) on

The Brand Box (7) 1 month, 3 weeks ago permalink

WHEN: Chicago: July 30 and September 4Until now, only Wile E. Coyote could lay claim to the title Super Genius. No longer!Our friend and WOM guru Andy Sernovitz is hosting a small-group word of mouth marketing seminar. Usually he only does private training for companies (yeah, the big ones) at a very large price, so this is a rare chance for 50 people to get the best introduction to word of mouth that there is.We've ...

Tagged andy sernovitz (4) Word of Mouth Marketing: How Smart Companies Get People Talking (0) Word-of-mouth marketing (6)

Shared by Greg (15)

Contribute comment

Introducing the Nametag 2.0 ... (1)

by Rohit (28) on

Influential Marketing (28) 1 month, 3 weeks ago permalink

Earlier today I wrote about standing out at an event and creating smart event marketing strategy. Tonight I'll be at the Mashmeet San Francisco event as a sponsor for my book and trying to create some buzz at the event. As I saw it, here were my key challenges: How do I get people to walk up to a table selling books at a cocktail party? What can I give to people as a free ...

Tagged Brands & Branding (4) Consumer Generated Media (8) ideas (113) Personality Marketing (1) Personality Not Included - The Book (0) Strategy & Planning (2) viral marketing (32) Word-of-mouth marketing (6)

Shared by tanyamr (0)

Contribute comment

Learn Word of Mouth Marketing (1)

on

Bizsolutionsplus (2) 2 months ago permalink

Yesterday, a respected colleague, Andy Sernovitz, asked me to share that he is hosting a small-group word of mouth marketing seminar. Usually he only does private training for companies at a large price, so this is a rare chance for 50 people to get the best available introduction to word of mouth. I've arranged for a $250 discount for our clients and the readers of this blog. Use code "welovebizsolutionsplus" when you register. This is ...

Tagged andy sernovitz (4) Education (405) marketing seminar (0) roi (21) Word-of-mouth marketing (6)

Shared by RichardatDELL (21)

Contribute comment

The Word Of Mouth Manual - Volume II Is Here... And It's Free (But Just For You) (1)

on

Six Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image (61) 2 months, 3 weeks ago permalink

The Word Of Mouth Manual - Volume II is the new book by Dave Balter. Balter is the founder of the very successful Word of Mouth Marketing company called, BzzAgent and also the Co-Author of, Grapevine - The New Art of Word-of-Mouth Marketing, along with John Butman. Imagine the pressure of having to release a book on Word of Mouth? You really need some major action to create the buzz and get the word out ...

Tagged Amazon (281) Book Publishing (8) buzz (24) bzzagent (2) Chris Brogan (11) dave balter (2) free book (10) grapevine (1) Guy Kawasaki (8) john butnam (1) Marketing (812) pdf book (1) seth godin (20) seth minkin (1) tom peters (2) WOM (10) Word of Mouth (35) word of mouth manual (1) Word-of-mouth marketing (6)

Shared by Steve J (13)

Contribute comment

An Exclusive Download And The Real Secret Of WOM (1)

by Rohit (28) on

Influential Marketing (28) 2 months, 3 weeks ago permalink

If I told you that you could buy a new book on Word of Mouth Marketing starting tomorrow on Amazon for $45 and that it was a quarter the size of a regular book and in paperback, what would you tell me? Now what if instead, I told you the entire book was available as a free PDF download from one of 20 selected blogs (including this one) starting today for you to read first. ...

Tagged Word-of-mouth marketing (6)

Shared by Steve J (13)

Contribute comment