Online Video Marketing Explodes To $7 Billion!! (3)
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Igor Beuker (18)
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ViralBlog » Viral ideas.Trends. Inspiration (27)
2 days, 7 hours
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Forrester Research expects the online video marketing market to explode to $7 Billion by 2012, with a 72% compound annual growth rate! But measuring the effectiveness of online video campaigns is at the forefront of many a marketer’s mind. Nearly 60% of marketers surveyed in Forrester’s recent study, Interactive Marketing Channels to Watch, 2008 cite “measuring effectiveness” as the greatest challenge to using online video as a marketing tool. Well we don’t want to brag ...
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Mikko said:
Videon CTR on 50-kertainen bannereihin nähden! Nyt äkkiä niitä videoita tekemään, ennen kuin katsojien innostus laantuu.
Affeldt to San Fran (1)
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R.J. Anderson (4)
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Beyond the Box Score (6)
5 days, 2 hours
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Brian Sabean started this off-season by signing Josh Phelps on a no risk contract. Now he's signed Jeremy Affeldt for two years and four million annually. Frankly, I'm starting to question what happened to the real Sabean. At this rate I need him to sign Jon Garland or Pat Burrell to a huge deal to remind me of his putrid recent transactions history. Affeldt automatically becomes the best reliever in the Giants bullpen, although Sergio ...
Ocarina: The First wind instrument on the iPhone! (1)
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themule@smule.com (The Mule) (2)
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The Mule Chronicles (2)
2 weeks, 2 days
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Today is a big day in the life of the Mule! Sonic Mule released the Ocarina: a wind instrument for the iPhone! It is truly fantastic if I do say so myself and you really need to see it to believe it. For those Zelda fans out there it is a must have. This one really takes the cake though. As with all our applications (except Sonic Vox) you can see everyone using the app ...
Was die Finanzkrise für die Agenturen bedeutet (2)
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Martin Recke (24)
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Fischmarkt (24)
3 weeks, 1 day
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Wenn die Banken sich gegenseitig kein Geld mehr leihen und auch anderen den Kredithahn abdrehen, wenn die Börse verrückt spielt und Automobilkonzerne ihre Produktion zurückfahren, weil die Konsumenten weniger konsumieren und insbesondere immer weniger Autos kaufen wollen, dann kann das auch nicht ohne Folgen für die Agenturen bleiben. In welche Richtung weisen die jüngsten Trends? Die Werbeausgaben sinken, aber das Web gewinnt an Bedeutung. Die Mitglieder der Organisation Werbungtreibende im Markenverband (OWM), darunter viele Markenartikler ...
Was die Finanzkrise für die Agenturen bedeutet (1)
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Martin Recke (24)
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Fischmarkt (24)
3 weeks, 1 day
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Wenn die Banken sich gegenseitig kein Geld mehr leihen und auch anderen den Kredithahn abdrehen, wenn die Börse verrückt spielt und Automobilkonzerne ihre Produktion zurückfahren, weil die Konsumenten weniger konsumieren und insbesondere immer weniger Autos kaufen wollen, dann kann das auch nicht ohne Folgen für die Agenturen bleiben. In welche Richtung weisen die jüngsten Trends? Die Werbeausgaben sinken, aber das Web gewinnt an Bedeutung. Die Mitglieder der Organisation Werbungtreibende im Markenverband (OWM), darunter viele Markenartikler ...
Gut Instinct and Math Ability (1)
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Mark Thoma (93)
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Economist's View (93)
2 months, 1 week
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In case you are tired of politics and financial crises, here's something a bit different: Gut Instinct’s Surprising Role in Math, by Natalie Angier, NYT: You are shopping in a busy supermarket and you’re ready to pay up... You perform a quick visual sweep of the checkout options and immediately start ramming your cart through traffic toward an appealingly unpeopled line halfway across the store. As you wait in line and start reading nutrition labels, ...
Ad giant consolidates its digital businesses [Wpp] (1)
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Nicholas Carlson (743)
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Valleywag (1546)
2 months, 3 weeks
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Media holding giant WPP will consolidate its digital agencies and clients into a new group called Deliver. Call it a reward for the interactive businesses which helped the company post impressive numbers last week, despite a slow down in ad-spending in the US. Though it also didn't hurt the mega-conglomerate that 23 percent of its first half revenues came from income in Africa, Latin America and the Middle East. [Epicenter]
