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ビデオサイトは多様なニッチが優勢–YouTubeは本数ばかり多く視聴時間は短い (3)
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TechCrunch Japan (353) permalink
YouTubeがいくら、月間130億本のビデオストリーム、本数のシェアでは40%の高率を誇っていても、しかし視聴時間のシェアでは、昨年のYouTubeは全視聴時間のわずかに26%を占めただけだった。つまりYouTubeの場合は、本数は多くてもほとんど短いのばかりだから、こんな結果になるのも当然だ。しかし本当に意外なのは、上位25のいわゆる大手ビデオサイトのシェア合計よりも、それ以下の何百というマイナーなサイトの合計シェアのほうが大きいことだ（視聴時間シェアで）。つまり合衆国のネット上のビデオサイトはYouTubeなどによる寡占ではなく、その逆の零細多数分散だ。 comScoreの2009 U.S. Digital Year in Review〔仮訳: 2009合衆国デジタル年報〕によると、昨年Web上でビデオの視聴に費やされた時間の半分以上（52%）が、上位25サイト以外のロングテールサイトだ。それは重量挙げのバーベルのように両端が大きい分布で、一方がYouTube、他方がロングテールだ。2008年12月から2009年12月にかけてビデオの視聴数は140億ストリームから330億ストリームへと倍増した。この伸びを見るかぎり、まだまだニッチのビデオサイトにはチャンスがある。 2位から25位までのサイトで、全ビデオ視聴時間の22%を占める。2位のHuluは12月に月間10億ビデオストリームを達成した。また19位のNetfixが急伸している。Huluの10億ストリームの視聴時間は58億分である。これは前年比140%の増加だ。 comScoreの年報は、さきほどの広告掲載サイトのトップテンでも取り上げた。年報の全文はここでダウンロードできる。 CrunchBase Information YouTube hulu Information provided by CrunchBase [原文へ] [米TechCrunch最新記事サムネイル集] （翻訳：iwatani(a.k.a. hiwa)）Comment View comments -
Le Tube Chaotique, un documentaire sur les vidéo stars du web (2)
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Presse-Citron (39) permalink
Produit par La Générale de Production, ce documentaire de 50 minutes pour la chaîne France 5 présente les coulisses de la production de contenus vidéo sur internet. Entre extraits de clips de Didier Super ou La Chanson du Dimanche et considérations sociologiques de l’inamovible John Paul Lepers et d’autres experts en ethnologie urbaine, Le Tube Chaotique, le docu (avec voix off monocorde très en vogue sur Arte) dresse un portrait décalé de ceux qui pourraient ...Shared by Olivier (167) Yohan (29)Comment View comments -
Google’s Super Bowl Commercial (1)
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VIRALBLOG.COM» Viral ideas.Trends. Inspiration (9) permalink
Among the advertisers during the Super Bowl yesterday was a brand I did not expect to be there; Google. While Google is providing the other advertisers a place on YouTube (in the AdBlitz channel) it is strange to see Google advertising its search engine on the big screen. The ‘Parisian Love’ ad shows exactly what Google Search is about: You might have already seen this video some time ago; it was uploaded on 19 November ...Shared by Daan (8)Comment View comments -
Toyota is Running Into More Trouble (1)
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Dan N. Moldovan (74) permalink
Federal investigators are looking into sudden acceleration claims on the Toyota Tacoma, plus Prius braking performance is in question. The bad news continues for Toyota, as complaints over brake problems surfaced for the company's popular Prius model... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]Shared by MacrostandarD (58)Comment View comments -
Ce Parere Are Hitler Despre Apple iPad (1)
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MacrostandarD Live (26) permalink
Conteaza parerea lui Hitler despre Apple iPad? Hitler has been dreaming about the day that Apple's tablet iPad will be announced. That day has come and he is not pleased. Hitler responds to the iPadClick on the images below to watch this video! Video... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]Shared by MacrostandarD (58)Comment View comments -
Apps and Analytics–Time for Something New? (1)
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shamable.com (2) permalink
Quickly reading this article on TechCrunch about the new Tweetdeck update (my absolute favorite Twitter client), one section caught my eye and got me thinking: You can now view more photos and videos inside TweetDeck, meaning that for some users Tweetdeck is going to start being the way they interface with rich media. Clicking on links to Youtube videos will now show the video in a TweetDeck preview window. Flickr image links will also now ...Shared by StevenHodson (6)Comment View comments -
传 Gmail 将有 twitter 杀手级更新，周四凌晨发布会 (5)
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谷奥——探寻谷歌的奥秘 (119) permalink
华尔街日报报道说，Gmail 最快将于本周开放一个新功能，会在邮件边上显示出你 Gmail 好友的社交网络状态更新信息。 这个功能应该会在明天发布，目的是赶上 2010 年社交网络的潮流。这个新功能将作为 Gmail 的一个模块所存在，点击即可看到 Gmail 好友的状态更新、最新的 YouTube 分享视频、Picasa 照片等等，就像是 Gmail 嵌入的 Gtalk 聊天模块似的，不过还仅仅是显示出来，不能搜索也不能保存下来。 不过我觉得 Gmail 已经够拥挤的了，你就非得在写邮件的时候看到哪个好友刚刚干了什么吗？ 一些主流美帝行业媒体已经收到了明天位于山寨城 Googleplex 的发布会邀请函，时间是太平洋时间周三早上10：00，北京时间周四凌晨2：00。谷奥也将一如既往的在 twitter 和 blog 同时为大家直播发布会现场情况，欢迎各位和我们一起目睹 Google 的又一次创新。 Via GIGA OM © musiXboy 发表于 谷奥——探寻谷歌的奥秘 ( http://www.google... ), 2010. | 11 条评论 | 永久链接 | 关于谷奥 | 投稿/爆料 Post tags: Gmail, Picasa Web Album, Social, YouTube 欢迎订阅谷安子站，关注Android新闻，技巧及更多Comment View comments -
The Long Tail Of Video Sites Capture Half Of All Viewing Minutes (11)
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TechCrunch (3128) permalink
YouTube might be streaming more than 13 billion videos a month, or nearly 40 percent of total individual streams, but when you measure by time spent YouTube only accounted for 26 percent of all viewing minutes on the Web last year. It is not surprising that it commands a smaller share of time spent watching videos than number of streams watched, since most YouTube videos are so short. But what is surprising is how fragmented ...Shared by Daniele Bazzano (dAn) (86) David (14) DragonI (195) Kevin (19) manuscrypts (111) Riceball (112) Richard (13) Rodrigo (35) thetarro (44) Urban (4) and one more »Comment View comments -
A Free e-Book for Aspiring YouTube Stars (1)
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NewTeeVee (51) permalink
Kevin Nalty, better known in the online video world as Nalts, published the second edition of his free e-book “How to Get Popular on YouTube Without Any Talent” a few days ago. Nalty, whose videos have attracted more than 120 million views on YouTube, published a first version of the book in 2008, and the new edition pays tribute to both the changing nature of YouTube as well as the lessons he has learned since. ...Shared by Phil (5)Comment View comments -
Tweetdeck Update Brings Welcomed Improvements (1)
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Matt Singley | Social Media Optimization (2) permalink
Tweetdeck, the Adobe Air desktop app that I use for the majority of my online communication,published an update to version 0.33.00 today. They have included a lot of media previewing in the new release including media support for platforms like Flickr, Twitgoo and mobypicture. My favorite new feature? Without a doubt a new way to delegate API calls. Instead of being limited to 150/hour the new rate (thanks to OAuth authentication) is 350 calls per ...Shared by Whatleydude (22)Comment View comments -
2010 Super Bowl : 超級盃廣告 (1)
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[ metamuse ] (2) permalink
對於全美年度盛事的超級盃 Super Bowl 而言，我只在乎廣告；不是哪一隊 vs 哪一隊的球隊比賽的廣告，而是比賽轉播當中各廠商所積極卡位的電視廣告；至於超級盃裡面的球隊我一個都不認識，儘管我每回看完光速蒙面俠都會感到很熱血（忍不住在心中大聲吶喊而在喉頭哽咽一聲），卻暫時沒有那種熱忱去研究球隊與球星，而在亞洲地區對於超級盃的資訊與賽事轉播又少，頂多就是在每年的這個時候，看幾場比賽爽一下；而在這種賽季，我看很多廣告。 我超愛看廣告；對於我這種「影像拍照式記憶法」的人來說，看廣告很容易就記住，並且可以將廣告中的創意與手法應用到很多層面的很多細節去；打從 2007 年開始，有賴於 Google YouTube 的發達以及各廣告客戶對於網路廣告的重視，超級盃的網路廣告就成為我鎖定的一個焦點，今年 2010 年就繼續給它看下去： Megan Fox 沒跟福克思與摩托羅拉入浴廣告！Shared by Steve (50)Comment View comments -
TweetDeck 0.33 Unloads Great New Features (1)
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901am (12) permalink
TweetDeck as many of you might not be aware of is not only a great iPhone Twitter application but it is also a great social media management tool for your desktop. Actually the TweetDeck iPhone app takes its roots from the TweetDeck desktop client. If you’ve been using TweetDeck on your desktop before, you’ll be glad to know that version 0.33 is now available and promises more great features to help you manage your social ...Shared by StevieB (135)Comment View comments -
Toyotas Cartoons: Pedal Assembly, Electronic Throttle Control and Floor Mat Entrapment (1)
onWatch a video that explains how the accelerator pedal controls a sensor that regulates the amount of air entering the engine to control power output and speed and how a steel reinforcement bar eliminates the excess friction that can cause the pedal to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]Shared by MacrostandarD (58)Comment View comments
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Google presentaría Twitter propio en Gmail (1)
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Bitelia (108) permalink
Esta es un rumor muy importante que, de hacerse realidad, estoy convencido de que hará opinar a todo el mundo enganchado de alguna forma a la red. Parece ser, según cuentan en The Wall Street Journal, que Google estaría trabajando en un servicio parecido a Twitter integrado en Gmail que sería lanzado esta misma semana. Llevamos tiempo comentando a través de numerosos posts que Google busca hacerse más social para no perder el tren actual. ...Shared by Ricardo (176)Comment View comments -
Urheberrechtsschutz mit Augenmaß: YouTube sperren! (2)
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mrtopf.de (5) permalink
Wenn eines im Moment und in Zukunft unsere Gesellschaft und Wirtschaft umkrempeln wird, dann ist es eines: Das Internet. Und ein Bereich, der davon vor allem betroffen ist, ist die Musikindustrie. Aber anscheinend hat ganz Deutschland zum Leidwesen der Kulturschaffenden nur eines im Sinn: Alles frei zu kopieren. Und zum Thema “Meine Ideen gehören mir” haben daher die Grünen in Köln am 3.2.2010 zu einer Podiumsdiskussion geladen. Mit dabei: Tom Steinle, Künstler und Manager des ...Shared by cpoetter (60) marcel (82)- marcel said: "Aber trozdem muss mehr diskutiert werden, es muss aber auch - und da stimme ich Stephan Benn zu - mehr Wissen in diesem Bereich her. Und da meine ich nicht nur wie er, dass die Beteiligten mehr über die Strukturen der Musikindustrie wissen müssen, sondern sie müssen auch mehr über die technischen Limitationen und auch die Rechtslage wissen. Und jene Diskussionen sollten sich vielleicht nicht so sehr um die Beibehaltung des Status Quo drehen, sondern darum, wie man neue Modelle erschaffen kann. "
Comment View comments -
New 2011 Ford Shelby GT500 (1)
onFord's Special Vehicle Team (SVT) engineers are taking high performance to a new level with the 2011 Ford Shelby GT500, resulting in a car that has an all-new aluminum-block engine, even better driving dynamics and handling, improved fuel economy and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]Shared by MacrostandarD (58)Comment View comments
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Ad Blitz en YouTube, para ver los comerciales del Super Bowl 44 (1)
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Byte, tecnología aplicada... a la vida (2) permalink
Como casi todo el mundo sabe, el Super Bowl también es famoso por sus comerciales. Las inversiones tan grandes de dinero y a veces de creatividad que se hacen para tener unos segundos al aire durante la transmisión de este evento deportivo lo han convertido en algo que llama la atención a propios y extraños. Para las personas que gustan de estos comerciales y que normalmente los andan buscando posteriormente en Internet, se creó en ...Shared by lydecker_nine (18)Comment View comments -
El fenómeno de las señoras en Facebook (1)
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Blog de Marketing Online | Internet Advantage (4) permalink
Si hay un fenómeno en Facebook en los últimos meses, ése es de las páginas de señoras: gente que decide mostrar su admiración, por ejemplo, por las señoras que se protegen de la lluvia con bolsas del supermercado, dicen “kibi” en vez de kiwi o “salen a andar con sus amigas”. Por poner unos ejemplos, ahí va un pequeño listado: Señoras que quedan para “ir a andar” Señoras que dicen en las noticias que su ...Shared by juanandr (55)Comment View comments - Porque eu gosto de trabalhar com propaganda: Google’s Parisian Love (1)
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PTA blocks Asif Ali Zardari’s ‘Shut-up’ Youtube Video (1)
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Teeth Maestro (6) permalink
Sunday evening Youtube.com started facing intermittent reports of inaccessibility. It initially started off with a simple white page saying “This Site is Accessible” subsequent reports were submitted on Herdict Web shows the inaccessibility lasted for about an hour but then everything recovered back to normal. It was then later reported that the crackdown by the Pakistan Telecommunication Authority was on one particular video which is of Mr. Asif Ali Zardari saying a very forceful Shut ...Shared by Faadi (5)Comment View comments
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