- Content Mapping 101: Determining Questions for Buying Stages (1)
- 7 Demand Generation Best Practices (1)
- What’s Your Product Worth? (1)
-
B2B Sales: Eliminating the barriers to the buying decision journey... (1)
on
Reflexion-Points... (4) permalink
The past year has provided abundant evidence that driving sales people to "sell harder" and hoping that this will boost revenues is an out-of-date and ineffective strategy in a world of increasingly well-informed and generally risk-averse B2B buyers. It's clear that sales people are having to sell smarter - and to ensure that they can diagnose and deal with the obstacles that might be preventing their prospects from making buying decisions.Successful sales people, and successful ...Shared by rnordman (150)Comment View comments - The Splinternet means the end of the Web's golden age (2)
-
Sales funnel may require some ‘reverse engineering’ (1)
on
Follow The Lead (4) permalink
We recently caught up with Andrew Gaffney, editor and publisher of DemandGen Report, to get a better handle on what Gaffney refers to as the “reverse engineering” of the sales funnel. In the old days (oh, about three years ago), sales executives sought to fill the top of the sales funnel with as many prospects as possible. To get a sense of which prospects should be considered qualified and, thus, legitimate business opportunities, sales reps ...Shared by rnordman (150)Comment View comments -
7 Demand Generation Best Practices (1)
on
The Connected Marketer (2) permalink
This post presents 7 best practices for demand generation and provides many ideas to improve your marketing campaigns and lead generation efforts.Shared by rnordman (150)Comment View comments - How to get someone you don't know to help you. Hint: send a personal email. (1)
-
How To Use Surprise To Generate Word Of Mouth (1)
on
Small Business Marketing Blog from Duct Tape Marketing (32) permalink
ShareHow To Use Surprise To Generate Word Of MouthThis content from: Duct Tape Marketing This post is a special Make a Referral Week guest post featuring education on the subject of referrals and word of mouth marketing and making 1000 referrals to 1000 small businesses – check it out at Make a Referral Week 2010 Your customers live their life in a routine. I mean, we all do. We wake up at the same time; ...Shared by rnordman (150)Comment View comments - Case Study:: Online Training for In-Store Staff Lifts Sales 14%: 7 Steps (1)
-
Mining Methane From A Rwandan Lake Offers to More Than Double Nation's Electric Capacity (1)
on
TreeHugger (210) permalink
photo: Wikipedia This is one you definitely don't hear about too often: Over at Green Biz Marc Gunther is highlighting the efforts of Contour Global to extract methane from Lake Kivu, on the border of Rwanda and the Democratic Republic of Congo. Here's how they are doing it:... Read the full story on TreeHuggerShared by rnordman (150)Comment View comments -
Logos Are Losing Their Way in the Supermarket, Here's Why (2)
on
Fast Company (416) permalink
Have you seen Logorama, the movie comprised entirely of animated logos, that just won the Oscar for best animated short film? It's an excellent representation of the technicolor tapestry of branding that our world has become. Whether that's a good or bad thing depends on your point of view. [youtube p10UE3O8s24] But what would the world be like if there were no more brands to differentiate products, inspire us, or give us a good feeling ...Shared by rnordman (150) tommaso81 (22)Comment View comments -
Study: Ages of Social Network Users (1)
on
Committed Sardine Blog (2) permalink
What is the age distribution in the social media sphere? We took the age distribution data we had collected and calculated what the age distribution looked like across all 19 sites counted together. The resulting chart is right here below. A full 25% of the users on these sites are aged 35 to 44, which in other words is the age group that dominates the social media sphere. Only 3% are aged 65 or older. ...Shared by rnordman (150)Comment View comments -
Social Media Listening for B2B Marketing (1)
on
Buzz Marketing for Technology (7) permalink
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, customers are using social media to spread the word about the brands they like and perhaps more importantly, don’t like. With the introduction of each new media channel, the landscape changes, ...Shared by rnordman (150)Comment View comments -
The Rise of Netbooks (Infographic) (12)
on
GigaOM (667) permalink
Related content from GigaOM Pro (sub req’d): Report: The Future of the Netbook Infographic by Column Five MediaShared by Adam (97) Avi (113) bgulbahce (15) Mark Frost (167) R (51) rnordman (150) rzklkng (315) Sara (2590) Stuart Paul McCann (8) Turtle (11) and two more »Comment View comments -
10 Principles For Not Killing Your Startup (23)
on
ReadWriteWeb (2128) permalink
Everywhere you look these days, people are attempting to start innovative businesses and nonprofits, working on putting team, product and financing together, and generally trying to change the world - or, at least, their world - through entrepreneurship. Meanwhile, I strongly suspect that the mortality rate of tech startups is as high as ever (no rigorous scientific tracking there, just common sense and observation - please do share stats if you know of some). In ...Shared by Alan (228) Alex (31) Andrew (85) blackinwhite (53) Daniele Bazzano (dAn) (89) Dine (17) fseixas (36) Gerard (60) JC (29) lizunlong (31) and 13 more »Comment View comments -
Google vs. Yahoo: Who Has the Right Social Strategy? (21)
on
Mashable! (3658) permalink
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr, where he digs into social media trends and how they are affecting companies in the space.Facebook; Twitter; LinkedIn; YouTube; Wordpress: these companies, built from the ground-up, are mainstays in social media. None of them were created by a large tech company, and all but one remains independent.It’s an interesting phenomenon, when you think about it. Large tech companies have had limited to no ...Shared by Chris (40) Dan (126) groovygenie (19) holabendez (3) IdoNotes (9) Jay (70) jenks8 (92) Josh (205) Kevin (18) Kieran (120) and 11 more »Comment View comments -
All the Small Things: Facebook Demonstrates How to Get Big Results From Little Changes (16)
onWe've talked about design a lot recently, highlighting the nuances of thoughtful placement and treatment of various elements of a web page. Today I stumbled onto an interesting blog post by Ryan Spoon of Polaris Venture Partners about how small changes or additions, specifically in design, can at times make a huge difference for a product on the Web. In the example Spoon references, Facebook added a post log-out message to their homepage which for ...Shared by blackinwhite (53) Chris (40) DanThornton (142) Erik (37) Mahendra (225) Marshall (198) mengmeng (5) Mushin (83) pcurtain (66) Phil (5) and six more »Comment View comments
-
Canada Now Somewhat Less Anti-Startup (12)
on
TechCrunch (3913) permalink
Canada isn’t shy about making life difficult for startups, and we’ve had one or two personal brawls with the country as well. But a change in Canadian tax law last week is designed to spur U.S. venture investments in Canadian startups and make Canada less of a leper colony for tech entrepreneurs. The change allows foreign investors in most Canadian startups to avoid “literally hundreds of pages of documents” to be filed and processed on ...Shared by Andrea (19) Devlin (75) Dom (23) dougvs (4) ilyia (6) James (6) Malewail (5) Ramine (95) rnordman (150) Roman (4) and two more »- Dom said: Youhou! As a new entrepreneur now is "sales" mode with my projet http://twetailer.com, I consider this is an exiting news! No more barrier to start working with guy Kawasaki ;)
Comment View comments -
5 Ways to Use Google Wave for Business (30)
onSharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com.Remember Google Wave? Clearly, Google Buzz has recently overshadowed Google’s other hotly anticipated social communication platform, but before you ditch your Wave account, give it a second try. There are many useful business applications for Wave, especially in situations that call for collaboration with a group or managing a project. Wave ...Shared by a (91) Abdul (37) Alexis (9) Allerhed (83) Andrew (23) Barbara (58) Craig (57) Dan (126) ellen (34) Gerard (60) and 20 more »
- miguerum said: Interesante la convergencia entre estos cinco potenciales usos para Wave y los 5 que publicamos la semana pasada (http://bit.ly/du91G4 ). Creo q estos usos no se limitan a negocios pero tambien a investigadores e individuos.
Comment View comments
Recent Comments
Did you know that the page you're viewing has its own custom
feed?
