Researcher Sees Tough Slog for Local Cable Ads (1)
share
digg
Research Brief: Willingness To Buy More Important Than Viewership During Holiday Periods (2)
share
digg
by
Jack Loechner (11)
on
MediaPost | Marketing News (23)
2 days, 12 hours
ago
permalink
A recent study, conducted by Lockard and Wechsler Direct, and reported comprehensively in Electronic Retailer Magazine, says that while audience viewership is gauged in empirical measures (size and demographic composition), responsiveness is rooted in mindset, or human nature, and can be affected by cultural or societal events. For instance, says the article, after 9/11, responsiveness to DRTV offers dropped nearly 30 percent for the subsequent three months.
Mini-Tidbits: Ad Sales Reps Need Online Smarts, More... (1)
share
digg
by
Amy Gahran (13)
on
E-Media Tidbits (13)
3 days, 14 hours
ago
permalink
10 ways that ad sales people can save newspapers (Online Journalism Blog): Some great advice from fellow Tidbits contributor Paul Bradshaw: "For all the talk of how journalists can get a grip on new media, there's been far too little on how ad sales people can do the same. So here I present 10 ways ad sales people (and their managers) can save their jobs." How blogging creates new opportunities for journalists (Reportr.net): Dayton Daily ...
Research Brief: Digital Signage Grabs, Engages, and Informs (1)
share
digg
by
Jack Loechner (11)
on
MediaPost | Marketing News (23)
3 days, 22 hours
ago
permalink
A study released in 2008 by SeeSaw Networks, conducted by OTX, to better understand how digital out-of-home media can be used to reach mobile consumers, shows that digital signage advertising engages people, has high awareness, and is a compelling media that advertisers can use to effectively reach people with their message. Importantly, says the report, digital signage advertising has stopping power.
Information is best presented in bite-size chunks (1)
share
digg
by
normwei (2)
on
PowerPoint without Bullet Points! (2)
4 days, 16 hours
ago
permalink
Here is another good reason why you should not jam 10 bullet points on a single PowerPoint slide: Multi-media research has shown that people learn more and retain more when information is presented to them in bite-size chunks. Quickly - What do you make of this: WIFIIBMCPAIRSCIAKGBYMCA? This is what happens when you lump too much information on a single slide. Now what if you separate them into bite-size pieces like this: WIFI IBM CPA ...
Why national marketers should think locally with online ad buys (1)
share
digg
on
IAB SmartBrief (4)
4 days, 16 hours
ago
permalink
National marketers should think more like local advertisers when planning their online ad buys, which should better exploit t -More-
Times-Picayune Adjusts for Hurricane; Lessons from Katrina Heeded (1)
share
digg
on
The Digital Edge Blog (2)
4 days, 19 hours
ago
permalink
At least a few newspapers made adjustments to their print runs for Hurricane Gustav, but the real adjustments were online. Dan Shea, managing editor/news at the Times-Picayune, told Editor & Publisher that 120 newspaper staffers were at the newspaper’s offices Sunday evening, and more than half stayed long past the (earlier-than-normal) print deadline to blog and cover the story for the Web. The newspaper’s Web site has free PDF versions of the print edition online. ...
Auto Marketers Accelerate Shift of Marketing to Internet (1)
share
digg
on
Auto Observer (4)
4 days, 22 hours
ago
permalink
By Dale Buss Among the many curveballs being thrown at automakers by this summer's downturn are wrenching decisions about how much to spend on marketing and where to spend it. And car marketers are choosing to take more and more of their swings on the Internet. In a three-part series beginning today, Edmunds.com's AutoObserver tracks this phenomenon and explains exactly how automakers are creating it.Continue reading...
Marketing Daily: Edmunds Sees August Sales Not As Bad As July (1)
share
digg
by
Karl Greenberg (2)
on
MediaPost | Marketing News (23)
5 days
ago
permalink
Chrysler will hurt the most, with sales off 34%, followed by a 27.5% drop for GM, a 16.3% drop for Ford, and minus 7.2% for Toyota. Edmunds predicts that among the big five, only Nissan and Honda will see positive numbers, with sales up 2.3% and 0.9%, respectively.
Research Brief: Mobile Advertising Lifts Brand Metrics and Purchase Intent (1)
share
digg
by
Jack Loechner (11)
on
MediaPost | Marketing News (23)
5 days, 21 hours
ago
permalink
Dynamic Logic recently announced the aggregate results of mobile branding research studies which compared people exposed to the mobile campaigns to those not exposed, suggesting that mobile advertising can be an effective medium for raising brand metrics throughout the purchase funnel. An average increase of +23.9 percentage points in Mobile Ad Awareness shows that these campaigns generally cut through and grab users' attention.
Print and Online Newspapers: Working Together, Becoming Stronger (2)
share
digg
on
Media news (5)
6 days, 16 hours
ago
permalink
By Lorraine Lee: SummaryOver the course of this year, my research has examined the current state of the news industry, delved into readership trends for both print and online newspapers, and assessed technology’s effect on journalism. I have interacted with many industry experts and read countless articles on the transforming world of journalism. Under the mentorship of Professor Mary Nesbitt at the Medill School of Journalism at Northwestern University, I have learned more than I ...
Research Brief: Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising (1)
share
digg
by
Jack Loechner (11)
on
MediaPost | Marketing News (23)
1 week, 1 day
ago
permalink
According to TV Land's "Generation BUY: A Close Look at the Boomer Consumer" study, 40 and 50 year-olds are not only spending more on themselves per month than Millennials and Gen Xers but they are spending twice as much as their younger cohorts on others in their lives. The study reports that people 40-59 spend more than three times the amount of money per month on spouses ($514) than adults under 40 ($169).
Online Publishing Update, August 22, 2008 (1)
share
digg
Online Spin: One Small Asterisk, One Leap For Digital Media (1)
share
digg
by
David Berkowitz (2)
on
MediaPost | Online Media News (18)
1 week, 2 days
ago
permalink
Here's one of those moments when you realize how quickly media is changing: when registering with a content-sharing community, an email address is optional, but a mobile phone number is required. That's what I found when signing up for Zannel. Not long ago, such sites wouldn't even ask for your mobile number, but now it's all they need. All that changed here was the position of an asterisk, but it signified something much bigger. Mobile ...
Broadcasting & Cable Articles (2) permalink
Pike & Fischer: Canoe Ventures consortium not enough to push sector.Shared by holly (22)Contribute commentAdvertising Age - Latest News (13) permalink
NEW YORK (AdAge.com) -- The outdoor advertising industry begins the preliminary rollout of new audience-measurement protocols this month that could dramatically alter its business. In development for four years, the new "Eyes On" system uses complex computer modeling and eye-tracking technology to determine how many people actually look at billboards throughout 200 U.S. markets.Shared by holly (22)Contribute commentNAA.org Feed: Recent Updates (4) permalink
More Visitors, Shorter Visits to Newspaper Web Sites; Facebook Tests ‘Engagement Ads’Shared by holly (22)Contribute comment
