wolę bez zmyłki (1)
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Bartek Gołębiowski (0)
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pstro (0)
3 weeks, 2 days
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We wczorajszej Wyborczej Vadim Makarenko pisze o “Reklamach ze zmyłką”. Tytułowa zmyłka to wszystkie te “nie-reklamy”: teasery, fałszywe komunikaty, podszywanie się pod przekazy medialne, itp. Temat mi bliski, bo od dawna powracający w przemyśleniach dotyczących własnej wizji współczesnej reklamy i jej przyszłości.Stawiając się w roli konsumenta, od zawsze tego typu ściemniane przekazy wzbudzały moją niechęć [...]
„Ekipa” walczy o Emmy (1)
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1 month
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Serial telewizyjny „Ekipa” ma szansę na telewizyjnego Oscara. To jedyna polska produkcja, która weszła do półfinału prestiżowego konkursu Emmy Awards.
Why the term "Agency of the Future" is an oxymoron (you can choose if you're the ox or moron) (6)
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Joseph Jaffe (8)
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Jaffe Juice (8)
1 month
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Sapient just released a survey which reveals brand marketers' Top 10 "wish list" for what they expect from the "Agency of the Future". The top 10 list is as follows (with a fair amount of Jaffe "Tabasco" Juice thrown in for good measure): Greater knowledge of the digital space. According to the study, more than a third of respondents are not confident their agency has what it takes to cut it in the digital space ...
Just what the world needed (2)
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Jeff Jarvis (236)
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BuzzMachine (232)
1 month
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Just saw the Esquire eInk cover. BFD. All it does is bring the blinking banner add to paper. What will they think of next? Radio ads that play when you open The New Yorker?
Telewizja najskuteczniejszym medium reklamowym (1)
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1 month
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Telewizja pozostaje najskuteczniejszym medium reklamowym. Tak przynajmniej wynika z nominacji do nagród IPA Effectiveness Awards, gdzie tradycyjne reklamy telewizyjne znalazły się w 22 z 23 finałowych kampanii.
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Marcin Talarek said:
rozwiązanie zagadki na stronie sponsora konkursu: http://www.thinkbox.tv/server/show/nav.748
HOW MEDIA MAKES CREATIVES LOOK GOOD (1)
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CST (0)
1 month, 3 weeks
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You’ve heard the expression, “A good idea doesn’t care who has it.”. But whenever anyone sees a good idea we automatically assume it came from the creative department. Well I find some of the best ideas come from the media department. These guys are operators and wide-boys, so they’re always naturally looking for ...
Halo Laser Tag Impressions [Impressions] (4)
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Brian Crecente (103)
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Kotaku (1086)
1 month, 3 weeks
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Last week I received a Halo Covenant Plasma Pistol pack in the mail. The laser pursuit gaming set comes with two Covenant pistols and two targets. I spent a bit of the weekend playing around with them and came away fairly impressed, though their are some things that make using them for honest to goodness gameplay a challenge. The developers of the toys seem to have spent quite a bit of time incorporating a Halo ...
gapingvoid: "cartoons drawn on the back of business cards": thoughts on being a digital nomad (14)
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hugh macleod (113)
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gapingvoid: "cartoons drawn on the back of business cards" (111)
1 month, 3 weeks
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I'm writing this from an outside table at Jo's Cafe on South Congress Avenue, Austin, Texas. I spent part of the morning having a good look at Digital Nomads, the new Dell blog. It seems Lionel Menchaka, one of my pals over at Dell is helping to run it. Also, I find to my delight that my old buddy, the uber-smart, uber-creative Phil Torrone, is also a contributor. So yeah, I'm hoping to see great ...
Walker’s “Do us a Flavour”: FMCG crowdsourcing writ large (1)
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Geoff Northcott (5)
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didn't see that coming (5)
1 month, 3 weeks
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Customer co-design initiatives like the Lego Factory, MUJI Award, Uniqlo UT Grand Prix have over the last several years successfully engaged a small but passionate group of professional and aspiring designers to help generate the concepts for their next range of products. Now, one major FMCG brand is attempting to reach and engage their entire audience base this way, and scaling both the investment and reward to match. The UK’s #1 crisp brand (that’s potato ...
Tradycyjna gazeta papierowa też może być innowacyjna (1)
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Marek Miller (eM) (0)
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eM jak Media (0)
1 month, 3 weeks
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Październikowy numer amerykańskiego miesięcznika "Esquire" będzie pierwszym magazynem nie tyle o tematyce hi-tech, ale hi-tech sam w sobie. Po raz pierwszy w historii produkcji gazety papierowej, na okładce zostanie wykorzystana technologia e-atramentu, podobnego do wykorzystywanego w Amazon Kindle - elektronicznych czytnikach plików pdf.Na okładce październikowego "Esquire", który trafi do kiosków pod koniec września, czytelnicy będą mieli możliwość zobaczenia mrugającego tytułu magazynu, a także ruchomej reklamy na pierwszej stronie. Akcja obejmie 100,000 egzemplarzy z 720 tys. ...
Don Draper (3)
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Gareth Kay (5)
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Brand New (42)
1 month, 3 weeks
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Fantastic use of twitter by Mad Men. Well scripted, and quite brilliant personal responses. They also seem to have done a great job at finding the ad people on twitter.
ReallySimpleSeeds_ (1)
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Michael (392)
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Movingweb - observing moving content on the Internet! (0)
2 months, 1 week
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An artistic visualization video that extracts and compares words, in realtime, by decoding rss feeds of 3 different news websites. The text is then decomposed and separated according to words frequency. The resulting structure interacts in real-time with audio frequencies, being partially sequenced. Video patch sends back triggers to audio section, generating audio-video interaction feedbacks. Words extracted and decontextualized are constantly remixed in the patch, obtaining new meanings or creating a kind of subliminal messages. ...
US 'last lecture' academic dies (2)
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Blogging isn't for everyone, but come on Fortune 500 companies, you *can* and *must* do better than THIS! (2)
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Joseph Jaffe (8)
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Jaffe Juice (8)
2 months, 2 weeks
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A new study by Burson-Marsteller concludes that nearly 15% of Fortune 500 companies communicate with their customers via blogs. Whilst the spin on the article is that this is encouraging i.e. a 270% increase compared to the last tracking study in December of 2005 ('er comparing 12/05 to 3/08 is like comparing the Ice Age to the Industrial Revolution!), I'm dumbstruck... Let me clear: 74 out of 500 is pathetic and embarrassing. It's beyond a ...
Being social (1)
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Gareth Kay (5)
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Brand New (42)
2 months, 2 weeks
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We've been talking a lot in the planning department at M! about what successful communications look like today (and perhaps tomorrow). And during these conversations we of course spent a lot of time talking about some very smart thinking around social media that's been doing the rounds (stuff like this, this and this).But all this talk of social media got me thinking that perhaps we are looking at this from the wrong end of the ...
Platform studies (1)
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Mirek (2)
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Kultura 2.0 (2)
2 months, 2 weeks
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Po “software studies” czas na kolejny krok - jeden z najbardziej interesujących badaczy gier, Ian Bogost, przygotowuje (wspólnie z Nickiem Montfortem) pierwszą książkę o “platform studies”. Czym ma być “platform studies”? Mówiąc najprościej: chodzi o towarzyszące ludzkiej twórczości uwarunkowania techniczne. Bogost nawołuje do zejścia o jeszcze jeden poziom poniżej kodu i uwzględnienie w analizie elektronicznych tekstów kultury możliwości maszyny, dla której powstały - bo wybór platformy sprzętowej, w nie mniejszym stopniu niż programowej, narzuca lub ...
BBC News | World | UK Edition (21) permalink
Randy Pausch, the professor whose "last lecture" inspired millions, has died of cancer aged 47.Shared by Marcin Talarek (0) Paul Robertson (6)Contribute comment
