SEOmoz | Branding Strategies for Your Social Media Profiles on the Web (18)
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randfish (115)
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SEOmoz Daily SEO Blog (266)
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Posted by randfishIf your job or current tasklist includes building a social media strategy for your organization (or yourself, personally), you should be thinking about the branding created by the profiles you create. The profile name, the image you use as an icon or avatar, the webpage you link to and the words you use to describe yourself have a significant impact in how you're perceived and how you're remembered across the web. Strategies for ...
12 Tips for “Psychological Selling” (17)
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Dean Rieck (20)
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Copyblogger (195)
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Many copywriting and marketing gurus teach simplistic ideas about psychology. They insist that people can be fully understood and manipulated with a checklist of motivators or pyramid of needs. What nonsense! I can’t even figure out why the guy at the pet store puts 75 cat food cans in one bag and a tiny box of treats in another so that I lurch to my car leaning to one side. How can I possibly summarize ...
10 Prolific Bloggers Share Tips on Generating Conversation on Blogs (20)
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Darren Rowse (537)
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ProBlogger Blog Tips (570)
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Yesterday I gave 13 tips for having great conversations on a blog. As a followup to that I shot an email to a number of bloggers that have a habit of having active comment sections to ask them how they make their blogs more conversational. As expected - their responses were rich and full of goodness! Here are their responses. Leo Babauta “Conversation on Zen Habits is as important or more important than the posts ...
Beyond Getting Things Done: Lateral Action | Lateral Action (4)
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Mark (209)
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Lateral Action (26)
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In my last article I looked at the problem of Foolish Productivity or Personal Taylorism, in which you become pseudo-efficient at the expense of your creative spark and your competitive edge. But there’s another problem with Taylorism, one that should matter even more to you. It’s soul-destroying. In my student days I spent a few months on the shop floor in my local Taylorist emporium, a factory manufacturing industrial steel chimneys. Clock in. Clock out. ...
Raising money for charity (21)
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Seth Godin (1384)
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Seth's Blog (1366)
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Squidoo is giving $2 per vote (up to $80,000 total) to charity. Visit this page, pick your charity and you're done. There is no catch. One vote per person, feel free to organize mass group voting. Thanks to every single person who helped us raise this money. More than 300,000 lensmasters and more than 80,000,000 visitors to the site contributed to our ability to make such a substantial contribution. A nickel, a dollar, a dime...
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Ryan said:
Go and vote. They need 40,000 votes so the can give away their $80,000
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John-Michael Oswalt said:
Go and give your 2 dollars today. This won't be up for long.
¿Cómo recaudar 3.000 dólares en sólo 90 minutos para tu ONL? (1)
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ivanpino (11)
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ivanpino.COM (11)
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Descubre tres claves del Fundraising en los Medios Sociales de Internet Beth Kanter, autora de Beth´s Blog: How Nonprofits Can Use Social Media, logró recaudar casi 3.000 dólares en tan sólo 90 minutos para un colegio en Camboya utilizando su blog, un widget, twitter y su comunicación presencial en la Gnomedex Tech Conference de Seattle, en agosto del 2008. De su análisis de la experiencia, extraigo tres claves que puede ser útiles para las Organizaciones ...
What “Not To Do” while you grow your blogging empire (2)
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Rajesh Setty (16)
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Life Beyond Code (16)
1 week, 2 days
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There are so many things “to do” to grow your blogging empire. Search the internet and you will find a ton of advice. I have got here nine things that you should “not do” on your journey to blogging success. So, here they are: 1. Mediocre participation: It is important not just to blog but to participate on other blogs. But let that participation be of high-quality. It has to lift the level of the ...
Does Your Business Have the Support It Needs? | Remarkable Communication (2)
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Sonia Simone (39)
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remarkable communication (6)
1 week, 3 days
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Those of you who follow me on Twitter might have seen my grumbling about not getting some StomperNet stuff I had paid for. I figured a little public whining would solve my problem, and it did—they kindly called me up and made things right. (I don’t advocate that as your first line of fire, but I’d submitted two support tickets already, and I was getting a little cantankerous.) Now the StomperNet dudes don’t think small. ...
New E-book: How to SEO Your Site in 60 Minutes (2)
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Matt McGee (19)
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Small Business Search Marketing (3)
1 week, 4 days
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If you’ve been reading this blog for a while, you may recall a post I wrote last year called “How to SEO Your Site in 60 Minutes.” It quickly became one of the most popular things I’ve ever written and received all kinds of positive comments on this blog and elsewhere. But it also led to a lot of questions from small business owners and new SEOs — people who wanted more detail than just ...
How Good Are Your Critical Thinking Skills? | Copyblogger (9)
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James Chartrand (38)
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Copyblogger (195)
1 week, 4 days
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If you can’t think critically, you can’t think creatively. And if you can’t think creatively, you can’t produce compelling content and copy. To think creatively, we need to step outside the framework of what we see or hear. We have to observe, ask questions and analyze so that we can open up new thoughts and ideas on old matters or commonly-accepted arguments. Just what is critical thinking? It generally means analyzing statements and determining their ...
The Art Of The Start - Stay On Message : SEO Book.com (7)
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peterd (66)
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SEO Book.com - (83)
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So, you've decided on a new project. What next? This post follows on from my posts Are You An Innovator, Immitator, or Idiot?, and Market Research Using Google Adwords. If you're starting out on a new project, have a read of those posts before we move on. Planning "He who fails to plan, plans to fail" - Proverb "A good plan today is better than a perfect plan tomorrow" - Proverb Contrary to what many ...
Looking for a reason to hide (40)
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Seth Godin (1384)
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I've seen it before and I'm sure I'll see it again. Whenever a business cycle starts to falter, the media start wringing their hands. Then big businesses do, freelancers, entrepreneurs and soon everyone is keening. People and organizations that have no real financial stress start to pull back, "because it's prudent." Now is not the time, they say. They cut budgets and put off investments. It's almost as if everyone is just waiting for an ...
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Stewart Rogers said:
"Inc. magazine reports that a huge percentage of companies in this year's Inc. 500 were founded within months of 9/11. Talk about uncertain times." Seth Godin - Interesting.
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Jay said:
There is nothing great to achieve when the environment is bound to give you something or the other. It is when you achieve in a hostile environment, your achievement will both be appreciated and proudly held. When the going gets tough, the tough always get going.
Are You An Innovator, Immitator, or Idiot? (3)
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peterd (66)
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SEO Book.com - (83)
2 weeks, 1 day
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"Buffett once told me there are three 'I's in every cycle. The 'innovator,' that's the first 'I.' After the innovator comes the 'imitator.' And after the imitator in the cycle comes the idiot." -Theodore Forstmann, quoting Warren Buffett Great quote, huh. It applies everywhere, including online. Who wants to start a blog network in 2008? How about becoming a ring- tone affiliate? Or start a web 2.0 news blog? The problem with those ideas is ...
Market Research Using Google Adwords (10)
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peterd (66)
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SEO Book.com - (83)
2 weeks, 2 days
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Earn $100,000 per day! Only two minutes work a year! I'm a complete idiot, and if I can do it, anyone can! If you've ever researched making money online, no doubt you've heard the above pitch. We all know the pitch is nonsense, of course. If these guys really were hitting the numbers they claim, then you've got to wonder why they are selling their "secrets" for $97? Perhaps it is true. Perhaps they really ...
Probably not stupid (33)
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Seth Godin (1384)
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Your difficult boss, customer, prospect, voter, student... probably not stupid, probably just uninformed. There's a huge difference. Every person makes decisions based on their worldview and the data at hand. If two people have the same worldview and the same data, they'll make the same decision, every time (unless they're stupid.) So, there are plenty of times where a lack of information leads to a bad decision. Plenty of times where an out of sync ...
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Adriana said:
agreed. Mental models of the world is where it's at. Let's go and change some. :)
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Vero Pepperrell said:
"The easiest way to grow is to sell to people who share a worldview that endorses your position." Or don't throw their entire worldview out the window, but build upon their fading old media models, suggesting changes as improvements, not a complete replacement of what they know/are comfortable with.
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ghuth said:
More Seth goodness... we should consider our focus on informing.
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ckstevenson said:
Great points by Seth Godin. If your customer doesn't "get it", then you've done a bad job explaining it, including presenting the context.
La crisis es la oportunidad (1)
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Juan (13)
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Periodistas 21 (11)
2 weeks, 3 days
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La crisis llega a todos. Pero no todo son malas noticias, el crack del capitalismo financiero acelera la revolución digital porque ya es una nueva economía real. La base de la economía digital está en costes de producción, distribución y comercialización muy bajos y en la apertura de procesos y mercados, la globalización, la información y las redes.Fortaleza. Las tecnológicas viven en la economía productiva, lejos de las veleidades financieras. Sus productos y servicios de ...
Ya, pero… ¿para qué sirve eso de la Comunicación 2.0? (2)
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ivanpino (11)
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ivanpino.COM (11)
2 weeks, 4 days
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A estas alturas, ya estarás hart@ de encontrar dospuntocero por todas las esquinas. O puede ser que, con tanto revuelo, todavía no entiendas muy bien de qué va esa historia. No te preocupes. Si quieres separar el grano de la paja, y enterarte de qué aporta la Web 2.0, realmente, a la Comunicación Corporativa, aquí tienes tres ideas claras: A) Participación > Credibilidad El crédito de la publicidad está por los suelos. La gente no ...
The 3 Critical Characteristics of the Creative Entrepreneur (5)
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Mark (209)
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Lateral Action (26)
3 weeks
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In the last article we saw that the creative economy opens up a brave new world of opportunity - but a world that is also full of uncertainty and risk. So how come Marla’s having such a ball? How did she get to be queen of the roost? And what does she know that Lou doesn’t? Marla is the consummate creative entrepreneur. She’s a bright creative thinker who follows through and gets things done. Everybody ...
What Does the Stock Market Implosion Mean for Your Online Business? (2)
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randfish (115)
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SEOmoz Daily SEO Blog (266)
3 weeks, 1 day
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Posted by randfishThe news this week is pretty dire. On the heels of the US Government's bailout of Freddie Mac, Fannie Mae and AIG Financial, stock markets in the US, Russia, Japan and elsewhere are suffering tremendous losses. The NYTimes paints a linkbait-worthy, interactive picture of the financial industry's collapse. If you're anything like me, this news brings on some anxiety and fear - neither of which are good for startup businesses or those seeking ...
