The Real Secret To Apple's Success (4)
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Rohit (184)
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Influential Marketing (158)
1 day, 21 hours
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At some point just about every marketer is bound to look at something that Apple is doing and wish they could have done it for their own brands. There are a few other brands that have this universal admiration from marketers. Coca-Cola is the other notable example that comes to mind. Yet there is a temptation I have noticed to simplify the success of Apple to two things: innovative products and great marketing. I would ...
Viral Doesn't Have to be an Infection (4)
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Pete Caputa (19)
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HubSpot's Inbound Internet Marketing Blog (125)
2 days, 5 hours
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5 Tips To Creating An Effective Viral Video Marketing Campaign This is a guest article written by Eric Guerin. Eric Guerin is CEO and Executive Producer for SmartMarket Movie, an online marketing video production company specializing in word-of-mouth / viral marketing videos ending with a call-to-action. Viral marketing sounds like something you may be stuck in bed with for a few days maybe with a stuffy nose, and a fever...but it doesn't have to be. ...
Should we kill off computers and the internet to save democracy? (1)
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SN (36)
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Dvorak Uncensored (664)
2 days, 8 hours
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The fun guys at Tech Dirt have found this bizarre opinion piece written by environmental lawyer Dusty Horwitt (pictured below) who claims that we get too much information from the internet, that it’s killing democracy, that the only way to save democracy is to tax technology so much that people will stop using it, which [...]
Book - Born Digital: Understanding the First Generation of Digital Natives (4)
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Experientia (163)
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Putting people first (137)
2 days, 10 hours
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Born Digital: Understanding the First Generation of Digital Natives by John Palfrey and Urs Gasser Basic Books, 2008 Hardcover, 288 pages This new book, which grew out of the digital natives project at Harvard University’s Berkman Center, investigates “what it means to grow up in a mediated culture and the ways in which technology inflects issues like privacy, safety, intellectual property, media creation, and learning,” (as introduced by Danah Boyd). Here is the official abstract: ...
It’s Personal. It’s Business. Mad Men, Twitter, and Branding Online (1)
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Tiffany Monhollon (17)
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Personal PR (9)
2 days, 17 hours
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Recently, a Twitter pal of mine noticed that the characters of AMC’s hit show Mad Men were Twittering. I had recently discovered the show and was just getting acquainted with the characters on DVD and was thrilled when @Don_Draper followed me. In a very organic way, many of the other characters soon followed. A few mysterious @ replies from them was, I thought, an inspired way to build a fan base. In fact, merely days ...
Savvy Social Media Users are the Most Contagious Viral Seeds (19)
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Brian Wallace (38)
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NowSourcing (50)
3 days, 1 hour
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This is a guest post by Dan Zarrella, social and viral marketing scientist. He has put together a viral content sharing report and below is an expansion and exploration of some of the data uncovered by that report. The research I did on viral content sharing shows that frequent users of social web technologies like Twitter, blogs, and social news and networking sites tend to share online content with more people, more often than those ...
advertising as content (revisited) (1)
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T. Willerer (2)
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Advertising for Peanuts (4)
5 days, 22 hours
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Back in March I wrote about the possibility for banner ads to carry content (i.e. The Office episodes), not ads. Back then I had this to say: Picture this scenario: you are browsing yahoo news and you notice an ad that says something like, "Did you miss the last episode of The Office? Click here to watch it". You click on the ad and a player pops out and starts playing the episode of The ...
Are Bloggers Pundits or Operatives? (1)
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Patrick Ruffini (24)
5 days, 22 hours
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The credentialing process by the RNC-COA and the DNCC couldn't be a starker reminder of the differences between the right and left-blogospheres. While the Republicans are making a big deal about the blogosphere being on par with mainstream media, the Democrats are treating their bloggers like activists, seating many of them on the floor with their respective delegations. In Minneapolis, the biggest hiccup is the eye-popping prices Qwest is charging for media/blogger hard wire access ...
No. For real. Why blog? (1)
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CK (Christina Kerley) (5)
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CK's Blog (7)
5 days, 22 hours
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It's a question with much merit. And one I get asked a lot. The thing is, blogging isn't for everybody. Yes, I just said that blogging isn't for everybody; just as I've said (and still say) that not every company must blog. What I believe is that every company should be listening. Because every company should have always been listening to their audiences (this is not 2.0, it's marketing 101). And now they have a ...
Not That There’s Anything Wrong…with a Mac (1)
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Mark Evans (214)
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Mark Evans (208)
6 days, 1 hour
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Can Jerry Seinfeld help Microsoft counter-attack against Apple’s hip, cool and successful marketing machine? Microsoft clearly thinks the well-known comedian has the chops given it will reportedly pay him a cool $10-million to appear in a new $300-million advertising campaign along with other celebrities. According to the Wall St. Journal, Seinfeld will appear with Bill Gates in some of the ads. If anyone can make Gates comes across as funny, it’s Seinfeld. The $64,000 (or ...
Obama to Reveal Running Mate via Text: Ingenious or Annoying? (1)
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Sara (177)
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Off Madison Ave (5)
6 days, 1 hour
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Want to know who Barack Obama’s running mate is? Well, you could wait for the breaking news on CNN. Or set up an RSS feed from one of the major papers’ websites. You could even sign up to receive an email update directly from the Obama campaign. But if you REALLY want to be the first to know, don’t look for a press conference. Look for a text message. That’s right — the Obama camp ...
Social media marketing's scalability problem (2)
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Peter Kim (102)
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Social Media Today (227)
1 week
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I'd like your thoughts on what I see as one of the biggest problems I see for using social media in marketing: scalability. In theory, using social media for marketing should scale elegantly. M...
http://www.seoptimise.com/blog/2008/08/33-website-success-metrics-instead-of-rankings-google-pagerank-and-traffic.html (25)
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Tad Chef (62)
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SEOptimise (82)
1 week
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How to measure website success when rankings, Google PageRank and sheer traffic have gone the way of “hits”: All these older metrics become more and more meaningless in the current web environment. Why measure rankings when they differ from location to location and from computer to computer due to localization and personalization efforts by Google and other search engines? Why look at a site’s PageRank when Google itself admits that it’s only one of 200 ...
Suddenly Snoozing Your Email Box Is The In Thing (2)
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Michael Masnick (1800)
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Techdirt (2125)
1 week, 1 day
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Just last month we pointed to a study that showed that more experienced internet users checked their email a lot less, as they had realized what a distraction it could be. Of course, there are some people who just can't resist -- so it's interesting to see companies and services trying to deal with it. First there was the launch of a service called HitMeLater, which lets you forward your email to an address that ...
Photosynth is Released and Moves to Virtual Earth (34)
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Brady Forrest (498)
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O'Reilly Radar - Insight, analysis, and research about emerging technologies (2228)
1 week, 1 day
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Live Labs has released Photosynth, the 3D-esque photo collection viewer that it first tech-previewed in 2006 (Radar post). With this release any Vista or XP user running FireFox or IE can create, view, and share Synths (Mac support is planned). I suggest exploring the Synths. There are some amazing ones available like Smith Tower in Seattle (home to the Photosynth team), Macchu Picchu and even scenes from World of Warcraft. There are several controls and ...
http://www.pr-squared.com/2008/08/actionable_listening_vs_active.html (12)
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Todd Defren (251)
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PR Squared (251)
1 week, 1 day
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During this week’s 3rd and final Radian 6 Twebinar, the theme was “Listening.” As I prepared for my own role on the call with Chris Brogan, poring over some industry and agency examples of “good listening,” it occured to me that there are two types of listening. There’s “Active Listening.” That’s what most savvy brands are doing. It’s mostly about Social Media Monitoring. “Quick! Somebody said something about us! Say something back!” I liken it ...
Your Resume Is Meaningless (And Building Career Security, Not Job Security) (17)
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Adam Singer (42)
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The Future Buzz (42)
2 weeks, 5 days
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Resumes and some observations Do you want an average job with average pay? Do you like following the rules? Are you content to settle for mediocre at best? If yes, stop reading here – this article is not for you. For everyone else, read on. I’m going to let you in on a secret: your resume is worthless. I don’t care how many accolades you have, how you graduated cum-lade with triple honors, or how ...
Goodbye, passwords. You aren’t a good defense. (2)
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Experientia (163)
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Putting people first (137)
2 weeks, 5 days
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Randal Stross of the New York Times explains why many experts propose dropping website passwords entirely for a security system based on cryptography. The best password is a long, nonsensical string of letters and numbers and punctuation marks, a combination never put together before. Some admirable people actually do memorize random strings of characters for their passwords — and replace them with other random strings every couple of months. Then there’s the rest of us, ...
The Harte of Marketing: Fake Internet Personas Don’t Work and are Just Plain Garbage (2)
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noreply@blogger.com (Beth Harte) (7)
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The Harte of Marketing (7)
2 weeks, 6 days
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Yesterday at Social Media Camp NYC there was an interesting session on ‘Persona Blogging.’ In fairness to the speaker, I didn’t sit in on the whole thing but the portion I was there for was quite interesting. A young woman signed up to lead the session because she is in the midst of starting up a company that provides ‘personas’ for persona blogging. I assume, in hearing her speak at the session [and in conversation ...
