USA Network's pre-Emmy promo piece to build buzz for Burn Notice, a show about an ex-CIA operative, is printed in invisible ink. The elaborate kit, designed by TDA Advertising & Design and mailed to voting members of the Academy of Television Arts & Sciences, includes 12 episodes of the show on four DVDs, a UV flashlight and a lot of white space. Small print reads: "Steps: 1. Use this flashlight to reveal hidden text. 2. ...

Twentieth Century Fox is suing Warner Bros., claiming it owns the rights to Watchmen (rights which it apparently bought in the 1980s and failed to use) and seeking an injunction to stop production of the film. At the moment, there's no reason to doubt the film will come out on time. Fox is most likely just looking to squeeze some cash out of Warner, like producer Robert Clark did over disputed rights to Warner's Dukes ...

This "Read more" ad from Young & Rubicam for Israeli bookstore Steimatzky (see a larger image here) may appear to champion literacy. But the image, which could have been pulled directly from a Tom Piccirilli novel, simply shows non-readers that they have lucrative careers ahead in carnivals, freak shows and Rob Zombie movies. Dabitch at Adland points out another problem with this ad: "Most men I know always want a little head." Still, AdFreak is ...

SOA Aids Netherlands came up with this Safe Sex Campaign. Made by VANABBETOTVESSEM Amsterdam.

Earlier this year at SMX West, I met (then) 15-year-old entrepreneur Harrison Gevirtz. He was on a panel with my (then) 16-year-old daughter Chloe Spencer the owner of the Ultimate Neopets Cheats Site. Harrison blew my mind. Here's a kid who travels the world, often times makes six figures a MONTH, and lives the high life and he isn't even old enough to vote let alone drink. I got a chance to chat with him ...

Simple but great tv work from Fallon London. Directed by Tom Kuntz.

Here's a new tv commercial for Burger King from Crispin Porter + Bogusky, Miami.

I found this ad for Meetup.com to be spot-on regarding the people they are targeting. They are targeting people that spend a lot of time on the Internet, but are likely a bit selfconscious about that fact. They like the Ineternet, but cherish face-to-face connectionswith people. And, the humor of updating multiple social networks so that friends know our status at alltime juxtaposed with the simplicity of face-to-face conversation is powerful. This positions meetup.com well ...

A couple weeks ago I spoke at Search Engine Strategies San Jose on Long Tail SEO Tactics (here's my Powerpoint, btw, if you're interested) and at SEOMoz Expert Training on the topic of Site Architecture and Internal Linking (download Powerpoint), and I found that I was addressing the same key issue to both audiences. That issue is... How do I best spread my PageRank (link juice) across my (very large) site? This question could be ...

Clever job by Samsung which uses good recipes of a successful viral campaign for its last phone, the Omnia. Surely the South Korean company has the means to produce a fake video with SFX. And it makes it well. But...

Have you READ THE CONVERSATION between Kip Tindell (ceo/co-founder of The Container Store) and John Mackey (ceo/co-founder of Whole Foods Market)? On Friday, there will be a quiz. To ace the quiz, you gotta do your homework. Dig?

To celebrate the impressive perfomances of Usain Bolt at the recent Olympic Games, Puma Running has launched an advergame that challenges users to run faster than the Jamaican champion. It's a simple but amusing advergame, very nicely design with the...

From Germany an amusing advergame created by Interone for MINI. It's called Power Slide Parking and it challenges users to push a friend on a MINI Baby Racer right in a parking place. It's difficult and engaging enough to make...

Clever print work for Marmite Snacks from DDB London. Illustrated by Al Murphy.

Sour Sally, a frozen yogurt brand in the US, has launched its new website. Lovely illustrations and a bit of creativity to navigate the site make the experience sweet and gourmand, perfect for kids and for adults who still enjoy...

Anothere cool interactive project coming from Sweden: it's called the Turbo Gene Test and it aims at discovering your personality as a driver and consequently, the car you should drive. It's a simple but amusing experience, very nicely designed with...