Email Marketers Club Blog Feed (1)
share
digg
by
noreply@blogger.com (EmailKarma) (2)
on
EmailKarma.net (2)
3 days, 4 hours
ago
permalink
The Email Marketer's Club has started an Email Marketing 'Blog Pack' for forum members. A place for members to share their RSS feeds in a single downloadable file, where people interested in Email Marketing can come and find a great number of resources all packaged into one location.How do you get this feed you ask? Head over here and download this file here: EMC OPMLWant to get involved, share your ideas, and see what others ...
Treat your Email List like your Golden Egg and don’t Abuse It! (1)
share
digg
by
Brick Marketing (11)
on
Email Marketing Journal - Opt In Email Marketing Blog (2)
3 days, 5 hours
ago
permalink
Many companies every year focus on growing their email lists by leaps and bounds but some are not sure what to do with the emails and some might do too much. What is the fine line between sending too many emails or not enough? When trying to answer this question you have to take a step back and take a step into the shoes of your audience. Are they a fussy a group of people ...
Email ROI - How Good Results Today Can Mask Big Problems Tomorrow (1)
share
digg
on
Return Path Email Marketing Water Cooler (2)
3 days, 5 hours
ago
permalink
By Stephanie Miller Global Markets Catalyst Email works. In fact, email is the highest ROI channel by far. Email marketing returns $57.25 for every dollar spent, more than 150 percent greater than the ROI for non-e-mail online marketing (Source: DMA, 2007). But perhaps email works too well for our own darn good. The revenue that we generate every time we send out a generic, non-segmented blast mailing masks a lot of missed opportunities. For too ...
Opt-in Reconfirmation in the Wild (1)
share
digg
by
laura (26)
on
Word to the Wise (2)
3 days, 5 hours
ago
permalink
What’s an opt-in reconfirmation email? Also called, as fellow blogger Al Iverson mentioned lately, a re-engagement email, or a permission pass email. Al links to DJ Waldow’s write up on Shop.org’s recent re-engagement strategy, and today I see that Janine Popick, CEO of VerticalResponse, talking about Coach’s turn at culling their list through this process. What’s interesting here is that, according to Janine, Coach didn’t target this reconfirmation email only at recipients who never open ...
Making a List and Checking It Twice (1)
share
digg
by
dylan@eroi.com (eROI) (2)
on
The Email Wars (10)
3 days, 5 hours
ago
permalink
The EEC and Chad White have published their Retail Email Guide to the Holiday Season. Worth a read if you are in the consumer markets or have campaigns that will touch people during the holidays. Executive Summary: Long before retailers hang any wreaths or tinsel in their stores, they send out emails promoting their Christmas deals to their subscribers—lots of emails! Last year the Email Experience Council tracked more than 3,300 emails from more than ...
Four Retail Email Holiday Tips (2)
share
digg
by
Chad White (3)
on
Email Insider (5)
3 days, 5 hours
ago
permalink
You can learn a lot from watching your peers, especially during the critical holiday season period. During the fourth quarter of last year, I tracked more than 3,300 promotional emails from the top online retailers through the Retail Email Blog. Based on that monitoring, the Email Experience Council has produced the Retail Email Guide to the Holiday Season to serve as a helpful roadmap to the email holiday season. Here are four tips from that ...
Ad agency mails PowerPoint about layoffs to entire company [Leaks] (3)
share
digg
by
Paul Boutin (250)
on
Valleywag (1105)
4 days
ago
permalink
Carat president Scott Sorokin found himself explaining to AdAge his version of a major company restructuring for the struggling ad firm, which focuses on Internet and interactive TV advertising. Carat clients have included Adidas, Hyundai, Microsoft and Ofoto. Yes, the downsizing will affect Carat's San Francisco office on Brannan near 4th. How do we know? Because someone accidentally sent PowerPoint and Word attachments meant for upper management to the entire company. AdAge, which originally got ...
Try Gmail in Google Chrome (28)
share
digg
by
Gmail Blog (96)
on
Gmail Blog (155)
4 days, 2 hours
ago
permalink
Posted by Brian Rakowski, Google Chrome Product ManagerYesterday, we launched Google Chrome, a new approach to the web browser that comes with a few features that can give you a better Gmail experience:A browser built for speed: Google Chrome features a new JavaScript engine, V8, that has been designed for performance from the ground up, so web applications like Gmail that use the browser to its fullest run lightning fast.More room for your stuff, less ...
-
charlie anzman said:
Google blogs put out all the stops on Chrome ... Hey, it works
-
Darnell Clayton said:
I was hooked once I could sync everything with Google Gears (Firefox was having problems with that for some strange reason).
First Test of Google’s New Browser (19)
share
digg
by
Walter S. Mossberg (27)
on
Personal Technology (22)
5 days, 4 hours
ago
permalink
Google has introduced a new Web browser, called Chrome, aimed at wresting dominance of the browser market from Microsoft’s Internet Explorer. The move takes the Google-Microsoft rivalry to a whole new level. If Google succeeds, it will be a big deal, with major ramifications for the future of the Web. But just how good is Chrome? How does it differ from IE and from less popular, but still important, browsers like Mozilla’s Firefox and Apple’s ...
-
Serginho said:
Melhor avaliação do Chrome
5 ways to shake the dust from your email program (1)
share
digg
Why you should listen, even if your uncle's 100 (1)
share
digg
by
Mark Brownlow - Email Marketing Reports (10)
on
No man is an iland (10)
5 days, 12 hours
ago
permalink
There's a huge disconnect between what marketers do and what experts say they should do.[There's also a huge disconnect between what experts do and what experts say you should do, but that's another story.]Now there are understandable reasons for ignoring best practices, the most common being a lack of knowledge or a lack of executive/financial support for improvements.But the cynic in me suspects there are two other reasons which are less understandable. If they apply ...
The Email Holy Grail: Targeted, Relevant Messages (1)
share
digg
by
Kath Pay (2)
on
DMA Email Marketing Council Blog (2)
6 days, 4 hours
ago
permalink
Are you emailing like its still 1999?You are, if you think sending a single message to a rented database of email addresses is going to get you the high returns email is famous for.Today, "batch and blast" email is out. Email users are long over the thrill of receiving commercial messages in their inboxes. They know what kinds of email they want to get, they know what they don't want, and they will do whatever ...
Seth's Blog: Reaching the right people (71)
share
digg
by
Seth Godin (1074)
on
Seth's Blog (1075)
6 days, 11 hours
ago
permalink
Here's a great idea. What if your new rock group appeals to fans of the B52s? Or if your new book is just perfect for people who like Brad Meltzer? If you have a CD or a book or an idea that will appeal to a certain psychographic, it might not be so easy to reach just those people. Dave came up with a super idea: go buy a bunch of B52s CDs. Then list ...
-
chrisbrogan.com said:
This is actually pretty clever.
-
Lorraine said:
One more way to make Fee Sell!
-
matthew hunt said:
great tip!
-
Richard said:
Interesting
-
Carl Fyffe said:
It amazes me how many kickass ideas this guy comes up with. Extra amazing is that most are actionable.
-
Mark Dykeman said:
as the saying goes: this is so crazy that it just might work.
-
glongman said:
smart.
-
Jon of SMA said:
Amazing some great ideas like this one are so simple and easy to do, but we don't see them as we look to do the same things the same way we have always done the. Great idea Seth.
B2C problems for B2B email marketers (1)
share
digg
by
Mark Brownlow - Email Marketing Reports (10)
on
No man is an iland (10)
1 week, 2 days
ago
permalink
Those with a B2B email list can tiptoe quietly past all the challenges associated with sending email to the big consumer webmail sites, particularly Gmail, Windows Live Hotmail and Yahoo.Or can they?I just checked the distribution of domains on my own B2B list. The big three account for almost 25% of the database:Gmail: 11.9%WLH: 4.6%Yahoo: 7.9%These free email address services have long shed their rough and ready image and now offer users powerful tools and ...
How to Revive a Stale Email List (1)
share
digg
on
Email Experience Blog (0)
1 week, 3 days
ago
permalink
Late last year, Comcast blocked the IPs of one of Pivotal Veracity’s clients, preventing them from being able to deliver any email. We contacted Comcast on behalf of the client to inquire why they were being blocked and learned that Comcast’s filter (Brightmail) reported a significant portion of this client’s mail as spam. We got Comcast to remove the block, but when the client mailed their entire house file again, they triggered Comcast’s filters again. ...
Embedding images revisited (4)
share
digg
on
Campaign Monitor Blog (18)
1 week, 3 days
ago
permalink
In a recent post we discussed our (poor) results from testing embedded images in email. A couple of people pointed out a different method we could use that may produce better results. So we've run through our tests again, this time with the image as a Base64 encoded attachment to the message. Here's how it went. Embedding as an attachment Rather than having the image src be the encoded data, this time we define the ...
How We Improved Our Newsletter Subscription Process (2)
share
digg
on
Email Experience Blog (0)
1 week, 3 days
ago
permalink
Last November I wrote about The Forgotten Pages of Email Marketing, those lonely and neglected pages in your email processes that haven’t been updated in two years or more or—gasp!—haven’t been altered from the default template set by the vendor. Unless you routinely subscribe to, unsubscribe from, forward, etc. your emails or manually check those pages, these lapses are difficult to detect—that is, until they’re pointed out to you by one of your subscribers. That’s ...
Keeping time sensitive emails relevant (1)
share
digg
by
Lucas Weber (0)
on
Bronto Blog (0)
1 week, 3 days
ago
permalink
There is nothing worse than being excited about doing something and having those plans fall through for some reason or another, especially with little or no notice. This happened to me personally while booking a flight recently. I was half way through the process (choosing my seats actually) and with my next click, I was taken back to the start of my search. The itinerary I was booking was sold out. Luckily, I was able ...
Email Industry Disagreements: Where Do You Stand? (3)
share
digg
by
Loren McDonald (2)
on
Email Insider (5)
1 week, 3 days
ago
permalink
After 15 years or so of marketing via email, a solid body of knowledge and best practices is evolving, based on both experience and research. However, the industry still hasn’t reached consensus on a number of fundamental precepts in email marketing. In these “debates,” followers of each side often make compelling, even impassioned, arguments why their view should prevail. I initially came up with a list of about eight disagreements, but narrowed it to three ...
iMedia Connection: All Feeds (8) permalink
As a marketing channel, email isn't going away. But your readers might if you don't constantly look for new ways to engage them.Shared by jb (13)Contribute commentThe Email Delivery Guru (0) permalink
Did you know that Yahoo hosts email for over 127,179 domains? And the list of 127,179 domains comprises just the ones I know about. Those aren't all consumer domains. Yahoo has Yahoo.com, Rocketmail.com, Ymail.com, and all the various Yahoo domains for different countries, but they make up less than 600 of those domains. What else do they host? Sure, there are a lot of vanity (personal) domains. But, you'll also find that they host email ...Shared by jb (13)Contribute comment
