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Redirects: Good, Bad &Conditional (6)
on Search Engine Land: News About Search Engines & Search Marketing (102) permalinkWhenever you make changes to a web site, one of the most important considerations should be how to use "redirects" to alert the search engine to your changes to avoid having a negative impact on your search rankings. Whether you're moving pages around, switching CMS platforms, or just wanting to avoid duplicate content and PageRank dilution, you'll want to employ redirects so as not to squander any link juice (PageRank) that your site has acquired. ...Shared by amree (21) D&G (18) ericholter (39) Lee Odden (9) Maria Reyes-McDavis (21) Rocky Fu (5)Contribute comment
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SEOmoz | The It Getters (8)
on SEOmoz Daily SEO Blog (190) permalinkPosted by randfishSome people just "get" the web. I don't know how to explain this phenomenon effectively or convey a reasonable set of criteria upon which a person could be judged, but there's no doubt about it. I think back to the first time I heard Greg Boser or Jessie Stricchiola speak at a conference, the first few blog posts I read at MindValleyLabs, the SEOmoz comments I read from Shor, the first time I ...Shared by Andy (15) atul (357) fijidaddy (30) johnny rodriguez (57) jrodgers (5) Ken Pendergrass (12) Lee Odden (9) Polle de Maagt (20)Contribute comment
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Google Insights for Search (8)
on SEO Book.com - (32) permalinkGoogle recently added search volume estimates to their keyword tool. They also recently launched Google Trends, Google Hot Trends, Google Trends for Websites, and the Google Ad Planner. And now Google hits the competitive research market with yet another product - Google Insights for Search Insights for Search shows the following search data relative keyword search trends for keywords (and A/B comparisons between keywords) top related keywords and hottest rising related keywords category based top ...Shared by atul (357) Bryson Meunier (6) Juls (19) Lee Odden (9) Mike F (1545) Pierre (70) Putzing (55) Robert Birming (605)Contribute comment
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Google Insights for Search (34)
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How to Measure Social Media ROI for Business (80)
on Mashable! (2509) permalinkSocial media measurement is one of those topics about which everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on investment (ROI) for social media participation comes up in every workshop I deliver, as definitive, statistic-based metrics seem to be the primary way communicators feel they can secure approval and budget for these programs from their management teams. If you’re waiting for someone to provide that ...Shared by Aadje (12) Aaron Brauser (3) Aaron Uhrmacher (5) acafourek (0) Adam (216) Adriana Iordan (8) Akhmad Fathonih (25) Anne (22) art (1) b3cak (57) Billy Bicket (35) Brad Garland (42) Bruce (49) Cogo (57) cooperative (46) Daniel Schultz (75) David Griner (7) dobata (753) elsterama (180) Emma (6) eric (2) Eric (8) eruntale (14) Evgeni L. / Reepicheep (43) Gabriel (7) GeniusBoyWonder (40) gregoryheller (15) idhorat (39) Jaap Willem (39) Jake (37) Jasmine (1) Jawad Shuaib (18) Joe (15) John Koetsier (5) jonpape (19) Joolliee (20) Josiah Mackenzie (16) Josie Fraser (14) Juras Vetrau (45) Ken McGregor (0) Kevin (22) Kevin Bondelli (74) Kevin Lim (4) Kyle James (33) Kyle Marshall (2) Laurens (12) Lee Odden (9) Leyla Bonilla (148) Marta Strickland (29) martian (0) MasterMaq (29) Michel Bauwens (200) Mike (34) Mike (19) Mike (18) Mike Ashworth (10) mokshjuneja (170) Mushin (63) Nick Burcher (11) Niv (103) Paul Beaulieu (8) Piersj (10) rachel dixon (6) rachna (43) Rainer Helmes (36) Ren Kainth (33) Richard Sheehy (23) Rob (322) Sasha Kovaliov (32) ScorpFromHell (75) Sergio (25) Seth (34) Stephen Rothman (6) Stuart (168) stuart brown (3) Tamar Weinberg (286) Tim (15) tjd1 (19) topgold (16) winecast (33)Contribute comment
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http://www.getelastic.com/the-new-google-keyword-tool-how-to-apply-keyword-research-to-your-site/ (27)
on Get Elastic Ecommerce Blog (12) permalinkBy now you’ve probably heard the news, Google has made keyword search counts available to all through its Keyword Research Tool (before it only showed relative search volume in little green bars). There are many free and paid keyword research tools out there, but until this announcement, none were able to provide Google-only data. But like Avinash Kaushik said last week in his Analytics webinar, “The goal is not to collect more data – it’s ...Shared by Boštjan P. (23) Brian (77) Brian Weaver (51) Christie Landtroop (73) Dana Lookadoo (32) Dave Lafferty (136) Ed's NextInstinct (8) Elliot Gorton (49) Harshil Karia (20) Indy (146) Jared (93) Jeff (521) Lars Wehmeyer (14) Lee Odden (9) Matt Leitch (62) mattnz (85) Nate Moller (11) news2me (1) Paul (15) pseudoTechie (7) Rick Klau (216) Sai Gudigundla (24) Steaprok (36) Steve (8) Steven Thomas (33) Tim Leighton-Boyce (3) Ulrich (0)Contribute comment
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Technologies behind Google ranking (139)
on The Official Google Blog (245) permalinkIn my previous post, I introduced the philosophies behind Google ranking. As part of our effort to discuss search quality, I want to tell you more about the technologies behind our ranking. The core technology in our ranking system comes from the academic field of Information Retrieval (IR). The IR community has studied search for almost 50 years. It uses statistical signals of word salience, like word frequency, to rank pages. (See "Modern Information Retrieval: ...Shared by Aaron Brazell (12) abhi (2) Adam (216) Adios (5) aemkei (39) agam panwar (77) Alberto (32) AlexT (0) Andrew Bruce Smith (49) Andrew Ferguson (8) Andrew Girdwood (70) Andy Roberts (24) Andy Wibbels (66) Ann Smarty (75) Anthony (99) Anu (13) BenBen (0) Borzo (49) Brandon Bloom (4) Bruce (49) Calvin (6) CB (107) Cédric Merland (0) cheewu (6) Chris H (5) Chris. F. Masse (0) chrishawn (16) Christelle (1) Christopher (64) Chung (182) clickstone (4) danblank (18) Daver (116) DavidSS (15) Derek (68) Derek (10) dobata (753) Dr. Ernie (96) ema (42) ephes (47) Eric (0) Evan (0) Fernando (3) Ganesh (1) geoffm33 (1) Gingi (2) gisc (44) Go (54) Gordon (5) Goulu (27) Guillermo Bravo (268) Haisheng Wu (4) handir (20) Hiten Shah (15) Igor Poltavskiy (25) Ihar Mahaniok (0) Ionut (7) Jake (28) jamesvandyke (4) Jan (7) Javed (368) Jeff (98) Jemima Kiss (29) Jérôme (4) junal (1) Justin Schmidt (45) Justin Yost (184) juzcoim (2) kan65535 (45) Kaveh Dorafshan (129) Lantash (22) Lars K Jensen (0) Laughing Squid (108) Lee Odden (9) leogodoy (1) liamvictor (195) Linda (0) livibetter (0) Lu Tao (40) Maksim Berjoza (31) Masashi Narumoto (0) Michel Rijnders (1) Mike F (1545) mitja_i (0) mjs (19) Mo (62) Musa (27) Navid (196) Nicolas Lehuen (19) noel (40) Ognjen (94) Pankaj (13) Paul (51) Paul (0) Peter N (8) pflix (11) Phreak 2.0 (147) Powera (65) Prakash (1) prsinghdua (1) R (82) rapsodica (9) Reece (0) Régis Kuckaertz (39) Rich (0) Rob Jongschaap (336) Robert Birming (605) Roel (21) Rosha (358) rungss (1) Sam (22) Sante J. Achille (27) Satya (43) Sebastian (11) Seth (34) Seth G (70) Shane (2) shenshen (7) shuman (1) Siva (10) Siva (7) smuggyuk (7) snowland (59) Srinvard (198) stratus (22) Tad Chef (453) Thaths (7) tobias (5) Toy (0) Umang Saini (15) Vempati Sreekanth (3) Vinicius Braga (1) walterra (12) web (20) Yaakov (25) yoshy (366) YuSuPh (36) 康爷 (4)Explore read 10 notes
- smuggyuk said: It is great that they tell us all about their great synonym and concept systems, what would have been a better post would be to tell us they're opening up these great systems via an API so others can make use of the hard work they've put in. Shame!
- Ihar Mahaniok said: Great examples by Amit. As for me, localizing globally is one of the greatest challenge, but it's worth it..
- Linda said: This just astounds me.
- Umang Saini said: Lots of bragging about the queries they got right. What about the ones that fail flatly?Interesting work in IR, whatever that is :-)
- Brandon Bloom said: You already know this, but it is nice to hear spelled out: "Google is really good at search"
- Eric said: Interesting to see how their system can distinguish between what you actually searched for and what you wanted to search for. The synonyms based upon intent are amazing stuff.
- shuman said: Some good explanations of the technical challenges Google search handles.
- Reece said: Google gives it to you in, fairly, plain English. Unfortunately, they describe basic search and retrieval concepts in a way that makes the reader think they invented them. Hardly standing on the shoulders of giants . . .
- Derek said: really interesting look into all of the strides Google has made in search
- juzcoim said: really worth reading
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Social Media in the Inc. 500: The First Longitudinal Study - Center for Marketing Research - University of Massachusetts Dartmouth (11)
permalinkThe University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations.Shared by Andy (12) beth (41) iAlja (97) Jake McKee (49) Jay Deragon (18) Jeff (11) jon burg (4) Lara (93) Lee Odden (9) Sergio (25) WebStyler aka Alexa (2)Contribute comment
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Bringing your social media project to life: engagement planning (5)
on Social Signal blogs (0) permalinkOnce you've built the online community or social media application of your dreams, how do you actually get people to visit, use and contribute to it? The question of how to bring a community to life is at the center of our work, and recently we've been able to share more of our approach in a variety of forums: at NetSquared, in bed at Drupal Camp, and as of this week, in the services section ...Contribute comment
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Introduction to Google Ranking (111)
on The Official Google Blog (245) permalinkPosted by Amit Singhal, Google FellowIn May, Udi Manber introduced our search quality group, the group responsible for the ranking of search results. He introduced various teams within "Quality" (as we like to call the group) including Core Ranking, International Search, User Interfaces, Evaluation, Webspam, and other teams. In this post, I want to tell you more about one of these: the Core Ranking team.Let me introduce myself. My name is Amit Singhal. I'm a ...Shared by Aaron (43) AbhijitSavarkar (1) Adios (5) Alberto (32) Andrew Girdwood (70) Andy Wibbels (66) ani625 (227) Anthony (99) Anton Johansson (119) Antonio Ortiz (84) Anu (13) baardoa (44) brianwyrick (2) Bruce (49) C.K. (143) charlie anzman (255) Che, Dong (33) cheewu (6) chris (3) Christopher (64) Chung (182) CK Chung (18) Clickfire (43) Daniel Dočekal (8) Danilo (31) Daver (116) DavidSS (15) DiMar (32) Dimitris (5) dk (77) dmkinteractive (36) Dr. Ernie (96) Emon (54) ephes (47) Erkan Saka (51) Ganesh (1) Garrett Pierson (15) geoffm33 (1) Glenn Batuyong (183) Gordo (5) greenergrad (52) guillermo (2) Guillermo Esteves (7) Haisheng Wu (4) harryzou (3) Htoo Tay Zar (13) hyderabadblues (12) imabonehead (108) Ionut (7) Jamie (3) Javed (368) jccamus (65) Jonathan The Seagull (2) jose (58) Josh (25) Josh Shabtai (9) Jrod (77) Jules (184) Kaleb (4) Ken Horovatin (0) kidmarmite (49) LaptopHeaven (31) LauraLee (113) Lee Odden (9) Leo Carbonell (41) livibetter (0) louisgray (459) Lu Tao (40) Luigi Centenaro (56) Majoros Tamás (2) Maksim Berjoza (31) Marcel (55) Martijn (16) Matthew Bischoff (24) Michael (34) Mladen (124) Mushin (63) nanog (33) Navid (196) Nicolas Lehuen (19) Nikke (0) Ole (1) Pablo Pizarro (28) Paul (0) Phreak 2.0 (147) Pradeep (4) Pramod (97) R (82) Régis Kuckaertz (39) rexy (41) Robert Seidman (52) Romie (2) Sakib (9) Sandor D (2) Sean McBride (426) Sebastian (11) Seth (34) Shane (74) sophie yip (14) sylvainbriant (26) Taoski (7) tarun (5) Thomas Smith (96) TK (44) TOMHTML (32) Tommaso (9) Vempati Sreekanth (3) vevck (21) Vinay (6) will e (13) zeb (37)Contribute comment
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