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Micro Persuasion: Page Rank is the Ultimate Measure of Online Influence (31)
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Micro Persuasion (224) permalink
Friends, Romans, countrymen, followers, page views, in-bound links, share of voice, unique visitors and subscribers. These are just some of the more common ways serious content creators (and those who hope to reach them) measure online influence. However there are big flaws in all of these metrics. Followers and/or RSS subscribers are nice to count. But given the Attention Crash, it's a good bet that many of these people aren't as engaged with your content ...Shared by Alex (25) anarchist.tv // wortgefecht.net (25) atul (153) Ben (76) bricman (51) Carlos M (26) Claudia Sommer (2) dobata (307) Drew Olanoff (127) Eric (55) Erik (15) Gautam (18) Godzhesas (11) Harper (100) Isaac (247) Jardenberg (21) kenmat (24) KerryG (4) Kristopher (20) Leo Carbonell (19) marianne richmond (1) Massimiliano Badolati (112) metaeuphoria (20) Michael (39) Musa (4) Olle Ahnve (3) oniquet (30) Pirkka (13) prexec (29) Simone (21) somenice (20)Contribute comment -
The "Inconsistent Agency" in Social Media (5)
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PR Squared (73) permalink
As more and more companies come to realize that Social Media will play an important role in their emerging marketing efforts, they often turn to outside agencies (PR, advertising, interactive marketing, SEO, etc.) to play appropriate roles in strategy and execution. But as noted in my last post, the caliber of these service providers can be “spotty” to say the least. Partly that is natural: Social Media is a new field with many best-practices that ...Contribute comment - Technorati: State of the Blogosphere 2008 - Day 4: Blogging For Profit (1)
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Scientists may have cured cancer last week - more on DCA (33)
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How Newspapers Can Turn Problems Into Profit (14)
onA few weeks ago I wrote about the perfect storm facing print media. Robert Scoble started a similar thread on Friendfeed over the weekend. This week in my AdAge column I look at the same trends, but this time through the lens of potential solutions to the problems. Newspaper publishers are facing a perfect storm thanks to three megatrends: rising inflation, America's growing green conscience and disruptive technology. To succeed in this era of great ...Shared by Adrian Bacon (79) atul (153) cgranier (18) david beckwith (8) Drew Olanoff (127) greenergrad (19) Ion (0) jack (18) Jim (22) KerryG (4) Kevin (15) Kevin Sablan (32) miguel lucas (21) Simon Bugler (0)
- greenergrad said: good ideas - for a pr guy. :)
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