Monitor the Back Channel (1)
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Stephan Spencer (43)
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An SEO & Web Marketing Blog: Scatterings (18)
4 days, 6 hours
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It's hard enough presenting in front of an audience of a dozens or hundreds of your peers, let alone to be paying attention to what's happening on Twitter at the same time. But that's exactly what a good presenter or good moderator needs to do these days. Particularly if you're presenting to a tech-savvy audience. Checking for real-time online feedback on your session is called "monitoring the backchannel." One of the most famous recent incidents ...
Twitter Case Study (5)
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David Wilson (50)
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Social Media Optimization (50)
4 days, 20 hours
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One of my goals this summer was to get more involved with Twitter and see how companies are using it. While I was researching the post about how a Wine Retailer is Using Twitter to reach a whole new audience I came across Rae Hoffman’s post titled “An Actual “Non Big Brand” Twitter Case Study” Rae’s case study is about a a BlackBerry related website called BBGeeks . BBGeeks has had a Twitter account for ...
Google AdWords New Quality Score Announcement (1)
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tamar weinberg (1583)
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Search Engine Roundtable (265)
1 week
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Google has new and important information about the Quality Score, according to the Inside AdWords blog. According to the AdWords team, the Quality Score is more accurate since it will be computed during every single query. Keywords will no longer be marked as "inactive for search." Also, there's a "first page bid" to replace the "minimum bid." The AdWords team explains: First page bids are an estimate of the bid it would take for your ...
Presentation: User Behavior and the Climate for Innovation (2)
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Pew Internet and American Life Project: All (12)
1 week
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Follow the link below to the text of John Horrigan's keynote speech to the Progress and Freedom Foundation's Aspen Summit. The Summit's theme was "unlocking innovation" and the speech talks about what user behavior tells us about the current climate for innovation.
Append Tracking Information Without Creating Duplicate Content (2)
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Stephan Spencer (43)
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An SEO & Web Marketing Blog: Scatterings (18)
1 week
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I mentioned towards the end of my Search Engine Land article about redirects how you can use the hash or pound symbol (#) in a URL to append tracking information. Why do this? Because it would prevent duplicate content (ie. the same page at multiple URLs that look unique to the engines), and it would aggregate all link juice to the one canonical URL. The # in an URL is usually used for sending visitors ...
Site Explorer Gets a Makeover (2)
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ysb_admin (81)
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Yahoo! Search Blog (105)
1 week, 1 day
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A few years ago, we launched Site Explorer with the goal of providing site owners with better visibility into how we index their websites and what data we use in our search service. Over the years we've moved beyond simply providing information to webmasters to allowing them to tell us what to do with their site, using functions such as submitting feeds, deleting URLs or reporting spam. Our most successful function among all has been ...
La serendipity della banda larga (5)
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pandemia@gmail.com (Luca Conti) (106)
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pandemia (106)
1 week, 1 day
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L'Italia, seppur dentro per un soffio, è tra le prime 30 economie del mondo in termini di penetrazione della banda larga con un 18.4% di abbonati su 100 abitanti. Francia, Germania e Regno Unito navigano intorno al 25%.Cosa altrettanto interessante è come sono arrivato a trovare questa informazione (fonte ITU).Tutto è partito da un contatto su FriendFeed, che ha condiviso via Twitter una mappa pubblicata da Wired rispetto al costo della banda larga nel mondo ...
Get Paid to Twitter Using the Adjix Link Shrinker (39)
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Steve Rubel (808)
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Micro Persuasion (801)
1 week, 1 day
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I was just contacted by a reporter who is working on a story about Adjix, a new service that conceivably gives everyone on Twitter a way to make money for tweeting. It could be a smash hit, but it's got caveats. Adjix, like TinyURL, is a URL shortener - but with at twist. It's also an advertising network that wraps your redirected links with a small ad frame. If you create an account with Ajix ...
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Marshall said:
Cash to twitter? Sounds interesting. I'm far to lazy to actually set it up though.
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Alex said:
INteresting. Web, go innovate. Eeady, set, g....
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Jeffrey said:
interesting, this will either work really well or not work at all (but then again, that's some pretty poor analysis, since it seems like most web-startups are like that...)
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Laurent Courtines said:
Interesting and creative way to make money on link currency and leverage a network. Someone outthere is going to make money on PV from social networks one day!
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Shane said:
Oh god, this is horrible. Can't we have just _one_ service that marketers and monetisers don't try to rape and pillage Viking style?
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sarahintampa said:
nooooooooo
First International Tourism Online& Marketing Conference December (1)
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On the goodness of self-linking and why O’Reilly is wrong (1)
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Michael Martinez (58)
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SEO Theory - SEO Theory and Analysis Blog (58)
1 week, 2 days
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Tim O’Reilly has put forth a suggestion to major content providers: Ensure that no more than 50% of the links on any page are to yourself. (Even this number may be too high.) Ensure that the pages you create at those destinations are truly more valuable to your readers than any other external link you might [...]
Wine Retailer Twitters (2)
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David Wilson (50)
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Social Media Optimization (50)
1 week, 2 days
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Bin Ends located just down the road in Braintree, Massachusetts is a discount online wine and spirits retailer who has started to stream live online videos of wine tastings with pros that consumers can view via the Twitter social network To watch a live tasting all you need to is create a profile on Twitter, then receive notifications of upcoming events via the social network. The wine tastings also are promoted on the retailer’s web ...
How to Craft Post Titles that Draw Readers Into Your Blog (23)
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Darren Rowse (2069)
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ProBlogger Blog Tips (2005)
1 week, 3 days
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Titles change the destiny of your posts. Those few words at the beginning of your blog post can be the difference between the post being read and spread like a virus through the web like a wild fire and it languishing in your archives, barely noticed. This month we’ve been talking about how to ‘craft’ blog posts and are looking at key moments in the writing of blog posts that it is important to pause ...
TEDTalks : Photography connects us with the world - David Griffin (2008) (7)
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TEDTalks (video) (286)
1 week, 3 days
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The photo director for National Geographic, David Griffin knows the power of photography to connect us to our world. In a talk filled with glorious images, he talks about how we all use photos to tell our stories.
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richhand said:
these are of course fantastic photos
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Travis said:
this is why I love National Geographic
B2B Social Networks Exploding (6)
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David Wilson (50)
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Social Media Optimization (50)
1 week, 4 days
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For a while, B2B social networks had struggled to get traction in a social networking dominated by B2C interactions. Well that appears to be changing according to some eMarketer projections As more Business people are joining socia networks, more advertsing dollars are being spent on B2B networls. In the US this year, advertisers will spend $40 million to reach a business audience on online social networks, and that is just the beginning. According to eMarketer ...
Google Redefines Search Engine Friendly Content (1)
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tamar weinberg (1583)
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Search Engine Roundtable (265)
1 week, 4 days
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Beu notes a Google Webmaster Help Center document that the following paragraph has been removed: “Consider creating static copies of dynamic pages. Although the Google index includes dynamic pages, they comprise a small portion of our index. If you suspect that your dynamically generated pages (such as URLs containing question marks) are causing problems for our crawler, you might create static copies of these pages. If you create static copies, don’t forget to add your ...
Societing di Giampaolo Fabris - prima parte (2)
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Mauro Lupi's blog (21)
1 week, 4 days
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Il marketing va rifondato: parola di Giampaolo Fabris, uno dei maggiori esperti di consumi in Italia da qualche decina di anni, che sviluppa il tema su “Societing”, un libro destinato a diventare un punto di riferimento cruciale nella comprensione dell'evoluzione del marketing. Fabris è netto nel ritenere che il marketing attuale “batte in testa” (l'espressione motoristica è proprio la sua, manifestata in un recente convegno di Ruling Companies), e ciò diventa molto rilevante non solo ...
http://www.seroundtable.com/archives/017967.html (3)
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rustybrick (42)
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Search Engine Roundtable (265)
1 week, 5 days
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There is a very large discussion at Sphinn around a Search Engine Journal post named How to Get Rid of Multiple Subpages & Not Get Penalized. The discussion is around the topics of using different techniques when removing or redirecting pages. Which is better to do for SEO? Do you want to 301, redirect a page, or 404, return a not found status, a page? I can tell you that my company does this fairly ...
