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Marketing lessons from the US election (160)
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Seth's Blog (78) permalink
The polls open in a few minutes, and unlike pundits that wait until after the polls have closed, I thought I'd do the opposite. It's obvious that this is the most talked about election in the history of the world, and I think there are some lessons for every marketer, regardless of nationality or political leanings. It turns out that one way you learn about marketing is by analyzing it. (The other way is to ...Shared by Özgür Emre (0) Aaron (0) Aaron (6) AJ Batac (9) Alen3000 (0) Alex (20) Alex Hardy (1) Alex J. Mann (1) Alex Sysoef (5) Alexandre (3) Andreas (0) Andy Geers (0) Andy Yates (4) ani625 (21) Annette Shacklett (13) Antoine (17) Armando Alves (0) Atul Arora (76) Atuuschaaw (25) BasikX (0) billspaced (0) Billy Bicket (0) Bjoern - Hamburg, Germany (1) Bobby Saini (0) Boris (0) Brandon J. Mendelson (2) Bret (3) brian (3) Carl Fyffe (3) Chandoo (0) Charlene Li (0) Charles (0) colleen wainwright (1) danblank (0) dann (0) Daryl Tay (0) dav (0) Dave Conrey (2) Dave McDowell (0) Dave Woodard (0) David Cohn (1) David Schultz (1) derek markham (126) Devlin D (0) Doug Williams (1) Dr. Ernie (20) dstillermann (0) eflorida (0) EggHe/\D (0) ekaye (7) Ellie Mirman (0) Elroy Jetson (3) elstudio (0) Fred Schechter (9) Ganius Tanuel (0) Gauravonomics (24) Gautam John (3) George Kao (0) glecharles (2) GP (19) Greg (0) hyermish (0) iAdramelk (2) iAlja (3) Ingrid Ihasz (0) Ismail Dhorat (1) Iulian Dogariu (0) J (3) Jabs (13) jalam1001 (17) Jeff (7) Jeremy Cabantous (2) jmeallen (0) Joanna Young (1) John Fleming (0) Johnny Makkar (1) Jon (13) Jonathan C. Dietrich (1) Jonathan Washburn (0) JonathanRauch (0) Jorg (0) Joseph Rodgers (20) Josh (0) Juras Vetrau (21) Justin Yost (6) Karoli (17) kepp (23) Kiran Denniz (28) Kirk Won (0) Kneale Mann (1) kskobac (3) Lakshmipathy Bhat (0) Lee Jarvis (0) Leximo (47) lkratz (1) Love Digital (0) madbaker (0) Marco Montemagno (6) mark (0) Mark (1) Matt Gillooly (0) Matt Heerema (0) Matthew (0) Mattias Kindell (0) Meg Roberts (0) Michael Hyatt (0) Miguel Lucas (2) Moah (0) mr94 (6) Neal "thePuck" Jansons (53) Nice Fish Films (4) Nicolas Gosset (3) Nicolò Borghi (0) noel (3) pana (0) Patrick (0) Patrick Xotels (0) Paul Dunay (8) Paull Young (4) Pete Barry (0) Philippe Martin (0) Podcast Mike (1) Rach (0) Rachit Chandra (0) Rafi (7) Rama (0) Ramit Sethi (0) Richard (0) Rick (0) RLivsey (0) Robert Carpenter (2) Robert Dempsey (4) Romuald Restout (0) RoyBlumenthal (6) Ryan (0) Saru (2) Sarven Capadisli (1) SAWagner30 (2) Scott Bradley (35) Scott Overpeck (19) Stanley Stevens (2) stefan (0) Stefano (0) Stephanie Gulley (0) Steve (0) Steven Bradley (0) Stuart Maxwell (0) Taylor Davidson (0) Teresa (3) terry radford (1) Thaddeus Clark (2) thefluffanutta (3) Todd (3) Todd Lohenry (6) Todd Waller (0) Veken (1) vu* (1) waissa (0) Wayne Hastings (0) Wyn Lim (2)Explore read 12 notes- Annette Shacklett said: Shared by Jim Kloss: “Jim said: Seth Goodin is just starting to come into my skimming view (thanks Annette). He says a lot of stuff I like here, especially when he recognizes that advertising, done correctly, is *not* advertising. It is relating to, understanding, using and believing in a product ... and then simply telling others about it and why you like it - personally or in some other way where a bond of trust occurs. Remove the trust and you have an "ad" or "spam" or whatever you want to call 99.999999% of what passes for advertising these days.I voted for Obama largely because I trust him more than I trust any of the punk rethuglican fascist liars. I know he'll do stuff that I think is stupid, but even then, I trust he has a lot more on the ball than I do when it comes to public service and civics and vision.He has earned that trust largely through words at this point. Now it's time to see if his actions reconfirm that trust.”Annette replies: At its core advertising/marketing is simply communicating - communicating about a product or service. Somewhere along the line, in many instances, creating a need rather than fulfilling a need. (I think Curtis Adams documentary "The Century of Self" discusses the idea). Much of that type of advertising is fear-based - you know the kind. If you teeth aren't bleached paper white no one will like you. It's not nice to fool Mother Nature! And so on. I loathe that kind of advertising and my dislike of it has cost me at least one client.Trust is one reason I support Obama. His seeming ability to listen, think and digest ideas are other reasons. I'm also relieved to soon have a person in the White House who doesn't scream fear-based bullshit at his constituents, nor smirk or sneer in arrogance at us.
- Todd said: Liking Jim's Quickie idea - it makes good sense and is really something I should get together for Talking Stick. That said, there's a part of me that likes it with its small 50ish subscriber base and cozy feel. So I waffle back and forth between thinking I should promote it or leave it as-is and letting it be that little hole in the wall restaurant that nobody knows about and is a quiet secret between friends...
- Podcast Mike said: Excellent article.
- Jeff said: Excellent insight as always from Seth Godin.
- Michael Hyatt said: This is a really thoughtful piece that analyzes the election from a “marketing products” viewpoint. Excellent!
- hyermish said: Seth Godin offers some pre-election result analysis of the marketing strategies of the major campaigns.
- glecharles said: A generally good read from Godin that covers the election, marketing and Tribes in one meaty swoop.
- Aaron said: Great analysis from Godin. Campaigning has changed. Obama figured that out. McCain didn't. And that could make all the difference. We will soon find out.
- Atuuschaaw said: The tribe that Obama built identified with him. Attacking him was like attacking them. They took it personally, and their outrage led to more donations and bigger turnout. This is the lucky situation Apple finds itself in as well. Attacking an Apple product is like attacking an Apple user.Randy said: I agree! The Obama supporters utilized a lot of time, energy, and funds to build the "surge" we've seen over the last two years. I really enjoy Seth's ideas, but the use of the word "marketing" grates against some inner chalkboard of mine. ;-)
- lkratz said: managing the list !
- Rachit Chandra said: "Motivating the committed outperforms persuading the uncommitted"
- Jonathan C. Dietrich said: When you buy a product, you're also buying the marketing.
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Pathfinder Development » Elements of Ruby Style (15)
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Pathfinder Development » Agile Ajax (1) permalink
Cover image from Amazon.com Next week marks the publication of the 50th Anniversary edition of the Strunk & White's The Elements of Style, a critically important work for anybody who puts words together on a regular basis. In that spirit, here are some thoughts on good Ruby & Rails style -- I'm mostly focusing on Ruby-specific guidelines here. This is somewhat closer to a brain dump than a fully-baked style guide, so it's something I ...Shared by AJ Morris (0) Aljoscha Marcel Everding (0) Armand du Plessis (0) Iulian Dogariu (0) J Aaron Farr (0) JonathanRauch (0) jtzemp (0) Lyndon Washington (1) Matthew Soldo (0) Michael Irwin (0) Mike (0) Nadim Bitar (0) Paul M. Watson (0) Rex (0) roTuKa (3)Contribute comment - YouTube - EDs Furry Fucking Guide To Metal!!!! (4)
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