Death of the personal blog? (85)
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Seth Godin (41)
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A quick look at the list of the 'top' blogs in the world will show you that almost all of them are written by teams of people. There isn't one in the top 10 that's personal. The best way to increase your ranking as a blogger is to post very often and to have teams of people doing the work. If that’s your strategy, of course you can’t have it be a solo blog. The ...
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Erik J. Heels said:
Seth Godin: Death Of The Personal Blog.
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afroginthevalley said:
I could not agree more. Blogs as personal hubs are emerging too, that's a deep trend coming.
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Teresa said:
:)
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Gavin said:
Seth Godin is probably one of the smartest thinkers on the subject of internet. I'm reading his 'Tribes' right now and it's fantastic. A must-read for anyone trying to understand how to build audience.
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Rodrigo said:
E é por isso que eu leio ele.
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Saru said:
His perspective is what makes me subscribe to his blog.. I love such true perspectives
Servant of Chaos: Send a Different Kind of Water this Christmas (2)
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I was speaking with my friend, Tim Longhurst, today and he was telling me that paper is 80% water. Obviously, by the time it gets to us, the paper has evaporated, but clearly paper production requires access to vast water supplies – and given the scarcity of this precious resource, it makes sense to conserve it whenever possible. And as we approach Christmas – a time of sharing and giving – take a moment to ...
Twitter, The Soundtrack | TerryStarbucker.com (4)
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Starbucker (0)
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TerryStarbucker.com (0)
2 weeks, 6 days
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Some days I can get pretty carried away with my music obsession on Twitter - OK, almost every day. Thankfully, there are a bunch of other people on Twitter that support this obsession, by engaging in virtual conversation about which Bob Dylan song is his best work (mine is “Lay Lady Lay”), or if the best 80’s hair band was Twisted Sister (not for me, I’d say Def Leppard). Today I reached the apex of ...
How I Use Twitter at Volume | chrisbrogan.com (87)
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A recurring question I get from Twitter users shortly after I follow them back is, “How can you follow xx,000 people?” (the number on November 11th is 16,928, with 19528 following me.) It’s not easy. Twitter, for most people, is the chance to engage with like-minded people, or geographically similar people, or otherwise to align your interests along certain lines. Most people have a hundred, or a few hundred. Some folks feel the crush of ...
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lishevita said:
lots of good advice and information for people using Twitter as more than just a place to talk to a couple of friends
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Tyler Hayes said:
For all the upcoming power Tweople, this is good. Take notes.
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M. Black said:
Need all the twitter help I can get!
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ScorpFromHell said:
A must read for heavy twitterers!
Blog Struggles: I Just Need Two Seconds of Your Time (6)
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How often have you been asked for “two seconds of your time” in purpose, email, or chat? I’m asked every day for those precious two seconds, and every day I struggle to say no. My day begins at five in the morning. I used to make time for exercise but more and more my work life creeps into those precious hours of the morning as email, Twitter, Facebook, and all my blog responsibilities demand more ...
Marketing lessons from the US election (160)
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Seth Godin (41)
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The polls open in a few minutes, and unlike pundits that wait until after the polls have closed, I thought I'd do the opposite. It's obvious that this is the most talked about election in the history of the world, and I think there are some lessons for every marketer, regardless of nationality or political leanings. It turns out that one way you learn about marketing is by analyzing it. (The other way is to ...
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Annette Shacklett said:
Shared by Jim Kloss: “Jim said: Seth Goodin is just starting to come into my skimming view (thanks Annette). He says a lot of stuff I like here, especially when he recognizes that advertising, done correctly, is *not* advertising. It is relating to, understanding, using and believing in a product ... and then simply telling others about it and why you like it - personally or in some other way where a bond of trust occurs. Remove the trust and you have an "ad" or "spam" or whatever you want to call 99.999999% of what passes for advertising these days.I voted for Obama largely because I trust him more than I trust any of the punk rethuglican fascist liars. I know he'll do stuff that I think is stupid, but even then, I trust he has a lot more on the ball than I do when it comes to public service and civics and vision.He has earned that trust largely through words at this point. Now it's time to see if his actions reconfirm that trust.”Annette replies: At its core advertising/marketing is simply communicating - communicating about a product or service. Somewhere along the line, in many instances, creating a need rather than fulfilling a need. (I think Curtis Adams documentary "The Century of Self" discusses the idea). Much of that type of advertising is fear-based - you know the kind. If you teeth aren't bleached paper white no one will like you. It's not nice to fool Mother Nature! And so on. I loathe that kind of advertising and my dislike of it has cost me at least one client.Trust is one reason I support Obama. His seeming ability to listen, think and digest ideas are other reasons. I'm also relieved to soon have a person in the White House who doesn't scream fear-based bullshit at his constituents, nor smirk or sneer in arrogance at us.
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Todd said:
Liking Jim's Quickie idea - it makes good sense and is really something I should get together for Talking Stick. That said, there's a part of me that likes it with its small 50ish subscriber base and cozy feel. So I waffle back and forth between thinking I should promote it or leave it as-is and letting it be that little hole in the wall restaurant that nobody knows about and is a quiet secret between friends...
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Podcast Mike said:
Excellent article.
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Jeff said:
Excellent insight as always from Seth Godin.
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Michael Hyatt said:
This is a really thoughtful piece that analyzes the election from a “marketing products” viewpoint. Excellent!
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hyermish said:
Seth Godin offers some pre-election result analysis of the marketing strategies of the major campaigns.
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glecharles said:
A generally good read from Godin that covers the election, marketing and Tribes in one meaty swoop.
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Aaron said:
Great analysis from Godin. Campaigning has changed. Obama figured that out. McCain didn't. And that could make all the difference. We will soon find out.
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Atuuschaaw said:
The tribe that Obama built identified with him. Attacking him was like attacking them. They took it personally, and their outrage led to more donations and bigger turnout. This is the lucky situation Apple finds itself in as well. Attacking an Apple product is like attacking an Apple user.Randy said: I agree! The Obama supporters utilized a lot of time, energy, and funds to build the "surge" we've seen over the last two years. I really enjoy Seth's ideas, but the use of the word "marketing" grates against some inner chalkboard of mine. ;-)
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lkratz said:
managing the list !
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Rachit Chandra said:
"Motivating the committed outperforms persuading the uncommitted"
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Jonathan C. Dietrich said:
When you buy a product, you're also buying the marketing.
Sweeney Todd Guide to Blogging | Remarkable Communication (6)
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Halloween doesn’t get the respect it deserves. It’s a great holiday to tweak your thinking and consider unconventional tactics. As we try on new identities and new ways to coerce strangers into giving us candy, maybe it’s time to dust off some of our outdated ideas. Today, I thought I’d take a look at what the legendary character Sweeney Todd can teach us about blogging, marketing and communication. Always be on the lookout for more ...