How to Write Newsletters That People Actually Read (6)
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Holly Buchanan (0)
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FutureNow's GrokDotCom / Marketing Optimization Blog (0)
6 days, 21 hours
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There’s a really interesting discussion going on in the comment section of Bryan’s post - The More You Post, The Better You Rank. Technorati released a report that found the top blogs post multiple times a day. Bryan asked if readers prefer blogs with multiple posts or a single daily posts The reaction has been mixed. Some prefer multiple posts, some prefer one meaty post. There’s an important parallel here with newsletters. If you’re going ...
10 Things Every Newspaper And Magazine Website Must Do | Six Pixels of Separation - Marketing and Communications Blog and Podcast - By Mitch Joel at Twist Image (20)
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Globe lays off up to 40 in ‘bloodbath’ (1)
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Another casualty (0)
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Fading to Black (0)
3 weeks, 3 days
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The Boston Globe terminated as many as 40 high-level employees today, various employees told the Herald.“The cold, hard hatchet was coming down all day,” one Globe employee said. “It was a bloodbath.”Throughout the day, various department managers escorted the senior level, non-union employees out of the paper’s Morrissey Boulevard headquarters. Sources said those impacted people worked on
Understanding and Aligning the Value of Social Media (15)
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Bryan Eisenberg (0)
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FutureNow's GrokDotCom / Marketing Optimization Blog (0)
3 weeks, 3 days
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The economy still weighs heavily on everyone’s mind, and we’re seeing drastic changes in traffic patterns. Hopefully, with changes in the U.S. political climate, things will turn around a bit. Over the last few weeks, I’ve also been watching many self-proclaimed marketing gurus speak of social media’s role in filling in the gap during the economic downturn. While social media should be a part of any forward-thinking and transparent company, I would urge caution if ...
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Kevin said:
a good reminder that social media isn't like other media -- with 7 good tips on using social media
Seth Godin: Worlds Most Wanted Marketer (22)
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Ellie Mirman (0)
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HubSpot's Inbound Internet Marketing Blog (1)
3 weeks, 6 days
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Seth Godin started talking about inbound marketing before anyone else seriously got in the game. He first coined the term "permission marketing" in 1999, only his first of many more marketing ideas to make a splash. Want to learn more about Seth Godin and his ideas? Below is a video of Godin speaking at the Inbound Marketing Summit on some of his ideas that continue to make marketers rethink how they do marketing. More details ...
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Justin said:
If you didn't have the chance to attend the Inbound Marketing Summit then make sure you watch this keynote by Seth Godin.
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Ryan Brack said:
For those of you that haven't seen Seth Godin speak, you're in for a real treat. I love when he talks about the marketing megaphone and the funnel!
The SEO Flow Chart (21)
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Aaron Wall (7)
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SEO Book.com - (7)
4 weeks
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In the past I made an online marketing mindmap that was fairly well received, and I am nearly caught up with work stuff, so I figured it was time to start playing with flowcharts. This flowchart describes the basic SEO process. Perhaps a bit is lost in simplification, but I think this does a great job of conveying a lot of information in a limited space...a future version might expand the box about building quality ...
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Marco said:
AARON IS THE MAN! WICKED!!
Lessons in community from community editors #2: Mark Fothergill (3)
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paulbradshaw (0)
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1 month, 1 week
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I’ve been speaking to news organisations’ community editors on the lessons they’ve learned from their time in the job. In the 2nd of the series, the Guardian’s Mark Fothergill: 1. Getting the tools right for the job are ultra-important, both front end and back end: Too many sites knock together something that ‘will do’ and it always comes back to haunt. An oft-made mistake is spending lots of time on front end, user-facing functionality and ...
Seth Godin’s Triiibe has Spoken (1)
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Bill Gaffney (0)
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Gaffney3.com (0)
1 month, 2 weeks
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As of today, “Tribes: We need you to lead us” by Seth Godin is available. What’s remarkable is that Seth marks the occasion by putting his money where his mouth is. His leadership inspired many to work together and produce something remarkable. Several months ago he posted a single invitation to join a new tribe on Ning. Together — this tribe formed by choice — collaborated, contributed and produced a companion eBook also available today. ...
It’s Not Just the News, It’s the Reactions (1)
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Bill Gaffney (0)
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Gaffney3.com (0)
1 month, 2 weeks
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With Google stating that they know of over a trillion unique pages on the internet, wading through it all for just the content that is of interest to you can be monumentally difficult. Once you find what you’re looking for, how can you place it in context? dotShout offers the simplest, most effective way for digital marketers to filter through and discover the best online marketing news and views across the web. The articles selected ...
Vlogger Gary Vaynerchuk calls me an idiot, I guess he’s right (1)
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Ernst-Jan Pfauth (10)
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TheNextWeb.org (0)
1 month, 2 weeks
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If you’re doing something with technology and you’re not leaving comments on Techcrunch, using Seesmic, you’re an idiot. An idiot! Gary Vaynerchuk is a vlogger with a good story. He transformed an ordinary New Jersey-based wine store into a world famous online media company (that still sells wines). As you can imagine, Vaynerchuk is recognized as an expert on personal branding. Hence the invites for conferences like Web 2.0 Expo New York and Blogworld Expo. ...
Vlogger Gary Vaynerchuk calls me an idiot, I guess he’s right (1)
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Ernst-Jan Pfauth (10)
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TheNextWeb.com (23)
1 month, 2 weeks
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If you’re doing something with technology and you’re not leaving comments on Techcrunch, using Seesmic, you’re an idiot. An idiot! Gary Vaynerchuk is a vlogger with a good story. He transformed an ordinary New Jersey-based wine store into a world famous online media company (that still sells wines). As you can imagine, Vaynerchuk is recognized as an expert on personal branding. Hence the invites for conferences like Web 2.0 Expo New York and Blogworld Expo. ...
Do you know about twitter search? (8)
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Seth Godin (41)
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Seth's Blog (41)
1 month, 2 weeks
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Warning: addictive, disheartening, thrilling or banal... often in combination. Visiting twitter search will allow you to track what the anonymous masses are saying about you, your favorite politicians, your brand, whatever... You can grab an RSS feed of any search you do, so your rss reader will be always updated with what's going on with the buzz on things you care about. It's sort of like a 24 hour a day focus group, a never-ending ...
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Rich said:
Word to the wise...
How long before we pay writers per click? (1)
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Justin Williams (0)
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CounterValue (0)
1 month, 2 weeks
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As advertising continues to plunge into the abyss after stumbling over the edge of the cliff earlier this year, sales managers in Fleet Street are figuring out how they can incentivise their teams into selling more online after years of neglecting the web for the easy margins in print. This OTE mentality has never managed to make it as far as the shores of editorial because we’ve always found it so difficult to quantify success ...
Blogging journalists: survey results pt.1: context and methodology (4)
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paulbradshaw (0)
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Online Journalism Blog (0)
1 month, 2 weeks
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Back in June I distributed an online survey to find out how journalists with blogs felt their work had been affected by the technology. 200 blogging journalists responded in total, from 30 different countries. The responses paint an interesting picture: in generating ideas and leads, in gathering information, in news production and post-publication, and most of all in the relationship with the audience, the networked, iterative and conversational nature of the blog format is changing ...
Copyblogger (3) permalink
Naomi of IttyBiz is in the middle of a great series about how her blog has made $176,000 so far this year through six different types of income streams. Start with the post at the bottom of the page and move to the top… good stuff. Awesome article by Leo Babauta laying out how he built Zen Habits into one of the biggest blogs in the world. Display your number of Twitter followers on your ...Shared by Albert (14) Alex (0) ani625 (11) AP (0) Babychen Mathew (32) Bill Gaffney (0) Bob Hazlett (0) Brandon J. Mendelson (2) Chris (0) Chris Brogan (3) Chris Cree (0) Clesha (0) Clickfire (23) Courtney (1) Dave Saunders (2) Dave Weinberg (0) david hobson (0) derek markham (102) Devakishor (0) dobata (0) Elmer Thomas (90) fseixas (0) Fussypants (6) Goktug Gedik (15) Gordon White (0) Gregory Go (3) History of Blogging (76) Howard Levenson (0) Inet Squirrel (21) J.D. Rucker (46) Jay White (1) Joseph (0) Josh Austin (0) Kristasphere (1) Kristin (0) Leximo (34) Lisa Rutland (0) Lucinda (1) LunarFly, LLC (0) Mark Dykeman (4) Mark Gehrke (6) Mark Krupinski (0) Mihalcea Razvan (3) Mike (0) Nurudin Jauhari (0) Paul Moss (0) rampantheart (54) rene.meissner (1) Scott Kuhn (1) Seshu Karthick (3) Shana Albert (5) SotoMi (10) Stephan Miller (0) Steve (2) Summer (2) Tal Siach (32) Thaya Kareeson (1) Tugce (0) Vince Maniago (0)Contribute commentSix Pixels of Separation - Marketing and Communications Insights Blog and Podcast - By Mitch Joel at Twist Image (4) permalink
Type "newspaper industry" into Google News and there's nothing but bad news. Everything from falling profits and job losses to trying to figure out their footing in the new media world. It has become an interesting industry to follow in terms of Marketing, Communication, Advertising and Media. In late October I published this Blog posting: New Media Might Not Be Able To Save The Newspaper Industry after the Newspaper Association of America issued a press ...Shared by | Balu | (8) alison gow (0) Bill Gaffney (0) Chris Fizik (1) Chris Makarsky (5) Courtney (1) Damien Van Achter (0) danblank (0) Daniel Bachhuber (0) Justin (0) Kipp Bodnar (0) Kneale Mann (1) Kristel Bastian (0) Lindsay Olson (0) manuscrypts (3) mark (0) Mike Fruchter (55) Picky Eater (1) Sampad Swain (11) Suzanne Yada (0)Contribute comment
