TV Watch: GM's Oscars Pullout May Be Tempered By Upfront-, Olympics-Fueled Optimism (1)
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Wayne Friedman (4)
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MediaPost | Media News (34)
2 days, 19 hours
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General Motors out of the Oscars? Don't worry ABC; just consider TV marketers' strong belief in the current state of big-event TV. As we have just seen with the Olympics this year -- and with the Super Bowl earlier this season. which garnered the second biggest TV viewership of all time for a single event -- network TV is still pretty healthy, especially with big events.
Digital Outsider: OVAB Metric Just The Beginning (1)
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Erik Sass (6)
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MediaPost | Media News (34)
2 days, 21 hours
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The new metric for out-of-home video viewing is a crucial step in making the medium more accessible to media planners and advertisers, a number of execs working in the out-of-home space recently agreed. They also said out-of-home networks need to go beyond the common metric, building their own custom measurements (in partnership with third-party research firms like Nielsen and Arbitron) to highlight the particular qualities of their venues and delivery.
TV's Future Looks Like Web's Present (1)
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Brian Morrissey (15)
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Adweek.com - Top News (10)
3 days, 2 hours
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NEW YORK TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web, according to a new report by Forrester Research.
Joining forces with SocialVibe (1)
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Jorge Chediak (2)
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The Future of Media (16)
4 days, 21 hours
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The public release today surrounding the Emerging Media Lab partnership with SocialVibe caps a six-week negotiating process between SocialVibe founder Joe Marchese and me. It was pretty clear early on that we both saw the value in creating such a partnership and I am glad we can make the announcement. SocialVibe clearly brings a unique vision to online marketers and helps them to leverage the Social space to build brand affinity. The SocialVibe system also ...
MediaDailyNews: Ion Net Rebrands With New Logo, Programming (1)
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David Goetzl (4)
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MediaPost | Media News (34)
5 days
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The Ion network is set to introduce a rebranding along with its altered lineup early next month. The move is part of its efforts to escape its image as a hub for infomercials and stale programming. The new ID plays off its name and tries to link with the positive electric charge an ion can create.
MediaDailyNews: Addressable TV Targets Key Demos For Advertisers (1)
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Erik Sass (6)
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MediaPost | Media News (34)
5 days
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Addressable TV advertising is critical for advertisers, allowing them to target viewers based on their interactions with programming and commercials. Two companies -- BrightLine and Visible World are making that venture a whole lot easier.
Sports: TV's Power Play (1)
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News (194)
5 days, 2 hours
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Sports is bucking the downward ratings trends in television. The indisputable success of NBC’s broadcast of the Beijing Olympics cements strong upticks around the dial for major sporting events and makes 2008 a contender to be one of the strongest years ever for sports television. That’s helping networks that air athletic contests build and package audiences that are more immune to the havoc wreaked by digital video recorders on other genres of programming. Among the ...
Next New’s Thing: Boosting Ad Revs (1)
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5 days, 2 hours
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While some question just how much money marketers are pouring into Internet video advertising, Web television network Next New Networks said it’s now pulling in six-figure monthly ad revenue. NNN, whose co-founders include former MTV Networks Vice Chairman Herb Scannell and interactive media professional Tim Shey, also has inked deals with at least four new sponsors in the last quarter and has sold out its YouTube inventory for August. NNN has raised $23 million in ...
Can Google Crack the TV Ad Market? (2)
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Brian Morrissey (15)
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Adweek.com - Digital News (17)
5 days, 3 hours
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MOUNTAIN VIEW, CALIF. Like many at the bustling Google campus here, Keval Desai has a degree in computer science and tends to view things through the lens of mathematics. Even the topsy-turvy world of TV advertising.
New Clients Embrace DRTV as Sales Soar (1)
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Steve McClellan (2)
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Adweek.com - Media News (4)
5 days, 3 hours
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NEW YORK When Coca-Cola first introduced its "My Coke Rewards" program in 2006, the global soft drink marketer used relatively little direct response TV advertising to peddle its products. But last year Coke significantly boosted its DRTV advertising to promote the rewards program, which steers consumers to a Web site where they can enter codes collected from purchased Coke products to exchange for free merchandise.
There is No Social Media Overload (34)
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louisgray@gmail.com (louisgray) (254)
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louisgray.com (1451)
5 days, 8 hours
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Every day, there are more and more great services to investigate in the world of social media. Each one breaks new ground in terms of features, focus or user interface. There are many different sites that target general social networking, some are for business, some are for dating, some are for microblogging, and others for service aggregation. And there will be many more. While some are calling for a pause in the innovation, somewhat fatigued ...
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DOCBook Howto said:
Well put Louis - it's all about management. Each person has to find they're own way to manage, but so long as you're finding a way to manage it you can't get overload.
Broadcast Battle Comes Into Focus (1)
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6 days, 21 hours
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Networks fight their annual battle for ratings supremacy on a night-by-night basis—and the 2008 battle will be no exception. TVWeek’s Fall Features Josef Adalian Column: Autumn, the Age of Anxiety . . . More » Fall Schedule Chart: Shows & Debut Dates-Print & Save . . . More » Fall Video Previews: Watch the Trailers and Decide . . . More » Sunday Contest: NFL vs. "Housewives" vs. Animation . . . More » Monday ...
Mountain Dew Launches Music Site, Upload Exclusive Cool Kids Song (1)
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Daniel Kreps (84)
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Rolling Stone : Rock and Roll Daily (172)
1 week
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Soda makers Mountain Dew have launched a web-only music site, Green Label Sound. The site is still in its infancy, but it already boasts a pretty good exclusive track by the Cool Kids, dubbed “Delivery Man.” The song is available as a free download. The site also promises an exclusive song soon from indie duo Matt & Kim, as well as two more artists coming in the fall. We’re not sure if this is some ...
Behavioral Insider: The Next Target: Addressable TV (1)
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Steve Smith (4)
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MediaPost | Online Media News (90)
1 week
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As cable, telco, and satellite providers all start migrating TV delivery to IP-based systems, we can imagine an infrastructure where individual TV screens can be tracked and segmented in much the way Web traffic is today. But what is the status of these interactive TV technologies? The undisputed guru of ITV is Mitch Oscar, executive vice president, Televisual Applications, MPG. In a lengthy discussion with us recently, he walked through the history of interactive TV ...
How Accurate Are Listings On Real Estate Sites? (33)
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Erick Schonfeld (6935)
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TechCrunch (26284)
1 week, 1 day
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Earlier this week in a post comparing real estate sites Trulia and Zillow, I suggested that the most important success factor for these sites is how comprehensive they are. The more listings the better because home buyers want to go to one place to find every home on the market. They want a single dashboard from which they can filter down the choices. But just how comprehensive are these sites, and how accurate are their ...
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dartdog said:
Just how accurate is MLS vs. other internet sources for looking for homes? This article has good data. In a smaller market like Birmingham the "other" internet sites have very little credibility MLS rules in these markets!Tom
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Jorge said:
hadn't heard of Roost until I read this article.
Microsoft Office Ultimate 91% Off to "Students" (Again) [Deals] (79)
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Kevin Purdy (9295)
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Lifehacker (36972)
1 week, 1 day
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Microsoft yesterday re-introduced its "Ultimate Steal" program, offering students (but, in reality, anyone with a .edu address) its Office Ultimate 2007 package for $59.95, which goes for $680 on retail shelves. The company will also put up its Visio Professional 2007 design package and a Vista Ultimate Upgrade at the $60 price on Sept. 8. The web-only offering will be available "throughout the academic school year," according to a press release, but if you haven't ...
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WindPower said:
Sadly on peut pas en profiter puisque Stanislas n'a pas de .edu domain name comme toutes les ecoles qui se respectent, et ne donne pas d'aresses email comme toutes les ecoles tout court
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lewis said:
This is valid for anyone with a .edu address. Which you can usually get for free as an alumnus.
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sirmikester said:
@Roger, you buying this? I thought the Moto deal was better...
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Alexander Williams said:
The only way to give Microsoft about what Vista's worth.
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jsuplido said:
Great deal for students in the US! How about faculty?
Hyundai Gambles on Luxury Sales (1)
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WSJ.com: US Business (34)
1 week, 1 day
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Hyundai is aiming to sell about 50,000 Genesis sedans in the U.S. in 2009, as the Korean auto maker tries to break into the luxury class.
MediaPost Publications - Addressable TV Ad Developer Hits Target, Creates Open Standard For Advertisers - 08/21/2008 (1)
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“Demo of the year” of 2006 released by Microsoft (36)
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Robert Scoble (2907)
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Scobleizer -- Tech geek blogger (2792)
1 week, 2 days
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If you go to Google and search for “demo of the year” you’ll find my 2006 post about Microsoft’s Photosynth. It was that good. The demo is still among my favorite I’ve ever seen (and I’ve sat through thousands of demos). A few minutes ago Microsoft released Photosynth for all of us to use. What does Photosynth do? You take a bunch of photos of something, like the outside of your house. Shoot a bunch ...
Let there be victory: Hyundai Genesis trumps Lexus GS 350 in comparo - Autoblog (1)
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Hyundai - Google News (2)
1 week, 2 days
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Let there be victory: Hyundai Genesis trumps Lexus GS 350 in comparoAutoblog, CA - 1 hour agoInsideLine, no strangers to luxury, recently put the Hyundai Genesis up against the kind of competition the Korean automaker wants to be associated with: ...
