Every Sunday is the same (16)
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Seth Godin (976)
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Seth's Blog (977)
6 days, 15 hours
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Please don't show me graphs that place the days in order, in a bar chart. I know it's convenient, but it's useless. Every week I get a chart like this, and every week Wednesday is after Tuesday (and Tuesday's on the phone with me). Highlighting web traffic in this way is not helpful. All it tells me is that once again, the weekend was sort of slow. Or consider this chart, the standard comparison display, ...
I'm With Fatty (1)
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edward ugel (0)
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Money for Nothing (0)
1 week, 6 days
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This week's Publisher's Weekly contains the announcement for my new book deal with The Weinstein Company's publishing division--Weinstein Books. A Pound a Week "Weinstein publisher Judy Hottensen has acquired world rights to Edward Ugel's memoir, I'm with Fatty: Losing Fifty Pounds in Fifty Miserable Weeks from Farley Chaseat the Waxman Agency. The book follows chronically overweight Ugel, under orders from his doctor to get his 250-pound frame in better shape or risk serious health consequences, ...
Coal Stocks Set to Soar, Part 1 (1)
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Chris Nelder (0)
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Chris Nelder - Angel Publishing (0)
2 weeks, 2 days
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Old King Coal is about to be a much merrier old soul. After a stunning 60 percent gain for the sector in the first half of the year, and then a correction almost all the way back down, my research suggests that we're about to see another breathtaking run for the group. Curiously, it seems to have much to do with the Olympics. As was widely discussed in the press, China severely cut its use ...
Where Google and Facebook are fighting the next monetization battle (37)
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Robert Scoble (664)
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Scobleizer -- Tech geek blogger (626)
2 weeks, 3 days
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Think about something you’ve purchased recently. How did you decide to buy that thing? In my buying behavior I find that I can split it up into three phases: 1. Need generation. This is what happens when someone shows you something you didn’t know you wanted, but that you immediately get interested in. It might be a TV show (how many people will visit China over the next few years because of what they are ...
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jillesvangurp said:
Scoble is on to something here. The problem is that it requires websites to choose: google or facebook? Or somebody else? Why fragment like that? Diso + OpenID is about not fragmenting your market.
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partout said:
"So, let me simplify into a single sentence. Adding social networking features to your corporate sites helps your users through the research phase of the buying process"
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vinoth said:
To me Social media marketing will be the next big thing...
Where Google and Facebook are fighting the next monetization battle (36)
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Robert Scoble (664)
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Scobleizer -- Tech geek blogger (626)
2 weeks, 3 days
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Think about something you’ve purchased recently. How did you decide to buy that thing? In my buying behavior I find that I can split it up into three phases: 1. Need generation. This is what happens when someone shows you something you didn’t know you wanted, but that you immediately get interested in. It might be a TV show (how many people will visit China over the next few years because of what they are ...
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griflet said:
Hmmm, ..., you've got me thinking there ...
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vinoth said:
To me Social media marketing will be the next big thing...
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jillesvangurp said:
Scoble is on to something here. The problem is that it requires websites to choose: google or facebook? Or somebody else? Why fragment like that? Diso + OpenID is about not fragmenting your market.
Creating stories that resonate (44)
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Seth Godin (976)
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Seth's Blog (977)
2 weeks, 3 days
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Every person in the market has a worldview when it comes to what you're selling. It might be, "I don't care about that," or it might be, "all big companies are evil" or it might be, "I love new stuff." When your story aligns with my worldview, we have something to discuss. When it doesn't, you're likely to be invisible. A worldview is a lot like the strings on a piano or the cables in ...
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bbebop said:
great analysis!
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Kristiana said:
I think this is really profound. Worldview does matter in telling a resonant story. But I'm unsure if describing truth through the audience's worldview is the solution. Definitely something to ponder in the writing process.
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aElian said:
"it's to tell truth that resonates" = marketing :)
Seth's Blog: Destroying happiness (71)
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Seth Godin (976)
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Seth's Blog (977)
2 weeks, 4 days
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A journalist asked me, Most people have a better standard of living today than Louis XIV did in his day. So why are so many people unhappy? What you have doesn't make you unhappy. What you want does. And want is created by us, the marketers. Marketers trying to grow market share will always work to make their non-customers unhappy. It's interesting to note that marketers trying to maintain market share have a lot of ...
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Logan said:
Where can I cash in my right to an abortion and viagra pills for a weekend at the Louvre?
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Dave said:
interesting point
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billspaced said:
Great ideas
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Typo180 said:
Very insightful.
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Lorraine said:
For an intersting look at what really makes us happy.. watch this facinating presentation from TED http://blog.ted.com/2008/08/archive_dan_gil.phpIt turns out that sometimes, it is the choices that make us unhappy.
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Paul said:
Just imagine how happy he would be if he had ED. You've seen the commercials...those guys walk around with a frown all day.
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Jay said:
Its a marketers duty to provide only what the customer actually wants and needs, not all the stuff he can sell. It pains but it is in the best interest of both the marketer and the customer to say 'NO'.
ev : There's a JamBase flag flying on the building next door -- right out our kitchen window. Was that always there? Why don't we have a flag? (1)
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2 weeks, 4 days
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ev : There's a JamBase flag flying on the building next door -- right out our kitchen window. Was that always there? Why don't we have a flag?
Mike Gordon: In His Own Words (1)
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JamBase (20)
3 weeks, 2 days
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By: Andy Gadiel Mike Gordon Mike Gordon is an enigmatic, ultra-creative, quirky, passionate and serious musician who constantly strives to reinvent himself and push the lines of artistic expression. Since the break-up of Phish he has hardly slowed down, performing with Bob Weir, Bill Kreutzmann and Mickey Hart from The Grateful Dead, Steve Kimock, Bruce Hornsby, Warren Haynes and the Benevento/Russo Duo just to name a few. On August 5, he released his second solo ...
Mike Gordon: In His Own Words (1)
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JamBase (20)
3 weeks, 2 days
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By: Andy Gadiel Mike Gordon Mike Gordon is an enigmatic, ultra-creative, quirky, passionate and serious musician who constantly strives to reinvent himself and push the lines of artistic expression. Since the break-up of Phish he has hardly slowed down, performing with Bob Weir, Bill Kreutzmann and Mickey Hart from The Grateful Dead, Steve Kimock, Bruce Hornsby, Warren Haynes and the Benevento/Russo Duo just to name a few. On August 5, he released his second solo ...
Old marketing with new tools (60)
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Seth Godin (976)
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3 weeks, 3 days
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Remember hand-written thank you notes? Then they became xeroxed form letters. And then mail-merged form letters. And then Amazon order confirmations by email.We tend to use new tools to do less. We try to save time and money at the same time, and end up depersonalizing and commodifying what we do. A simple example: cost and speed pressure means that when you get your car serviced, it's unlikely you'll be greeted by the mechanic himself, ...
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Richard said:
Totally agree with this. There are so many positive ways to use technology these days, but most businesses either have no clue, or no inclination. Doing so would certainly set you apart from the masses...
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Andy Yates said:
change 'customers' to 'employees' or 'friends and family', even ... the same probably holds true ..
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matthew hunt said:
good points!
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Jay said:
The more interaction your have with your customers, the more you gain in knowing how they feel about your offering and how they think we can improve. Whether the interaction is face-to-face, email-to-email, tweet-to-tweet is for you to decide. I have seen angry customers venting their disgust in some third-party forum, which could have been avoided, if there had been a open channel of communication with the vendor.
Another big HeadCount weekend… (1)
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Brande Jackson (0)
3 weeks, 4 days
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HeadCount just had one of our biggest weekends yet – we registered over 1,000 people at the All Points West Festival, hundreds more at the Virgin Festival, and our touring teams on the Jack Johnson, O.A.R. and Dave Matthews Band tours all had record setting shows! It’s really exciting to see the momentum that we’ve been building come to fruition – the weeks ahead will see us register even more and more voters, and we ...
Thoughts on popcorn (21)
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Seth Godin (976)
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3 weeks, 4 days
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I don't like popcorn. But today, walking by a bowl of it, I took some. Most people do. The thing about popcorn is that it is a low investment, low risk snack. You can eat it if you're not hungry. You can successfully have a tiny portion. You are virtually certain that it will taste very much like your last popcorn snack. There are products that are as easy to sample as popcorn. And making ...
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Jake said:
Seth puts this so elegantly :)
When in doubt, (don't) follow the money (38)
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Seth Godin (976)
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Seth's Blog (977)
4 weeks, 1 day
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People need to understand motivation in order to make sense of a story. When we see a person or a business take action, our first move is to try to figure out their motivation. The why. The what's in it for them. We want to know why someone is acting the way they are. Your customers or your friends or your investors or your boss want to know what makes you tick. And the reflex ...
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Kareem Sultan said:
Man. I think I share every one of Seth's posts. Maybe it should just be implied.
Making Progress on Spam (11)
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Ev. (19)
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Twitter Blog (99)
1 month
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We've previously discussed our efforts to defend Twitter against spam. We are making progress—there are bugs while we find our way—but we're making progress too. Recently, we've seen significant impact by introducing limits around how many accounts can be followed on Twitter under certain conditions. These limits are designed to not affect the vast majority of users. However, some people (who are not spammers) have (and will) run into them. We want to shed some ...
"No, but..." instead of "No" (16)
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Matt (560)
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Signal vs. Noise (817)
1 month
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We asked our new payroll service if they could mail paystubs to employees. The company rep’s response: No, but each stub is stuffed in an envelope and sealed. If you put a stamp on it, it could be mailed easily. That is what most of my clients do, when they payroll reports and envelopes arrive, they just stick a stamp on them and drop em in the mail, pretty easy. Great tone to that reply. ...
CD Baby acquired by Disc Makers (1)
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Mase (0)
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Mase Dawg (0)
1 month
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I love CD Baby. I have always loved CD Baby. I remember when the site first appeared so many years ago. It really was quite a bit ahead of it's time and has grown to become one of the most important resources for independent musicians on the web.I released a solo CD in 2004 and used a well known company for printing my discs called Disc Makers. I was extremely happy with their work and ...
