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WonderBytes (1)
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WonderBranding: Marketing to Women (0) permalink
Uncle Kevin needs you, Mom! Remember our friend Kevin Burke, who wore the pregnancy suit for a month in order to better understand what moms-to-be go through? His company, Lucid Marketing, is now conducting a survey of moms to see what really reaches them when it comes to marketing. Take the survey and do good at the same time – for every 10 people who take the survey, Lucid will donate $5 to St. Jude ...Shared by kb (0)Contribute comment -
Ads are the new online tip jar (81)
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Seth's Blog (994) permalink
"I never click on ads." It's almost a badge of honor to say that. The subtext is, "I'm too smart/busy to waste my time doing that," or perhaps, "I don't want someone to sell my attention." But the real effect is that you're starving great content. I can say this because there are no ads here but, If you like what you're reading, click an ad to say thanks. Pretty simple, but not an accepted ...Shared by aaron (11) abhi (2) Adam (5) Adam Singer (6) adamkcarson (10) AJ (190) Alex (8) Alex Cristache (37) Amy Gahran (6) angol (21) Anoop Engineer (0) Antonio (47) Armando Alves (29) atul (81) Babychen Mathew (359) Benjamin Shyong (9) Berkay (6) BIGODE (23) Bill (5) billspaced (9) Chandoo (9) Citizen K (9) D-Arb (18) David (64) Despil (0) Doctor Setebos (15) Dr. Ernie (59) DrBaher (6) Eban_C (3) Erik (17) exactaBob (2) fordchao (75) Fussypants (20) G$ (7) g9yuayon (7) Galtenbergs (19) Gauravonomics (53) havokinthemind (9) Heather (38) Jared (14) Jason (19) jeffreylandon (1) Jennifer (13) Jeroen Mirck (0) John Engler (2) John F (23) Jon Host (11) Jon Winstanley (1) Juan Fernando Zuluaga C. (11) Julius (13) kb (0) lizunlong (10) Lorraine (17) manda (9) Mari (0) mathewbutler (6) Mich D (169) Michael (5) Mihalcea Razvan (303) Mike (3) Mike F (461) Mrs S (15) Nice Fish Films (65) pericles (774) Peter Du (11) Riaz (21) Robert Birming (33) Robin Malau (0) Ryan (8) Sam Sethi (16) Satyajeet (0) skeggsjp (1) Stanislav Shalunov (0) Steven Verbruggen (7) Stormy Shippy (9) Sumesh (103) theCan (8) Tim (25) webtime (501) Wesley Donehue (231) zapnap (34)Explore read 11 notes- skeggsjp said: I like Seth's perspective on this.
- exactaBob said: That's an idea worth spreading.
- Riaz said: not convinced by this - both that it will happen and that it happening is a good thing. For it to be good, people would have to click through and pay attention to the website they arrive at so that conversions increase. Otherwise, marketers will still pay the same amount to the publisher for the higher click throughs.
- Lorraine said: Interesting concept, but is it fair to the advertiser if I have no interest in your product but click anyway to "tip" a good writer?
- Adam said: Wrong, wrong, WRONG. If you click on an ad with no real interest in the thing being sold, you devalue ad clicks on the site you were "thanking" with an ad click. That's much more harmful to the site than adopting a policy of never clicking on ads. Of course, I advocate a middle ground :) Click on stuff that catches your attention, ad or not.
- Mrs S said: Simple - but effective
- billspaced said: Glad Seth said it. I've been thinking it for a while now, and have even said it a few times before, but Godin's saying it carries clout!
- Eban_C said: Seth is the reason in the world of talking head echo chamber. He nails it more often than not.
- Stormy Shippy said: One of the few times I don't agree at all with Godin. You don't click on ads out of generosity.
- manda said: interesting idea, as long as it doesn't lead to more ads...
- Satyajeet said: This is exactly the problem with the models of online advertising though!
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Social Music Site Pandora is in Shutdown Danger (2)
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The WOMMA Word Blog (18) permalink
A new internet royalty hike is putting social music site Pandora in serious jeopardy. The site, which is one of the most popular internet radio sites on the web, allows users to create music channels based on their tastes, rate their music picks, and share their music preferences with friends. The rise in per-use royalty fees is retroactive, and is a direct-threat to Pandora's business. With an estimated 70% of their 2008 projected earnings earmarked ...Shared by Burcu Tüzün (26) kb (0)- kb said: I'm a huge Pandora fan and this saddens me.
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This should be fun for you! (4)
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Andy Sernovitz's Damn, I Wish I'd Thought of That! (25) permalink
Fantastic advice from Michael Arrington for any business wondering how to start with this blogging thing: ... take the time to start reading blogs and other publications that cover what you’re doing. Go to an event or two. This should be fun for you, since they’re writing about stuff that you’re spending all your time on. You’ll start to see links to other relevant sites, and before long you’ll fully understand who’s who in the ...Contribute comment - WTC (1)
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Suburban Turmoil: Cops, Zits, the BBC, and Two Giveaways (2)
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Suburban Turmoil (2) permalink
Well, there's plenty going on around here today. First up, over at my Parents.com blog, you can get caught up on the Week That Was here at the Ferrier house...Four-year-olds say the darnedest things...Find out why I was almost too embarrassed to leave the house at all this week.And you just don't zing the zinger. Oh no you don't.Also, yesterday I learned that not only was there a New York Times reporter at the panel ...Shared by Elisa Camahort Page (5) kb (0)Contribute comment -
Get Your Word of Mouth Marketing Stats (1)
onThe Fresh Chat blog has compiled a list of great word of mouth marketing stats, and was even kind enough to include the research sources. This is a fantastic post to bookmark and remember the next time you need to prepare either an internal or external WOM presentation, preach the power of word of mouth to clients, or just to keep in your back pocket to show off your word of mouth marketing smarts.Shared by kb (0)Contribute comment
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35+ Examples of Corporate Social Media in Action (135)
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Mashable! (3339) permalink
We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways. This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, ...Shared by Aadje (0) Aaron Uhrmacher (7) acafourek (12) Adam (10) AJ (190) Alexandra (0) Allison (0) ampspeed (23) Anand Sharma (10) AndyH (9) Ann Smarty (23) Anthony (1) Atherton (28) BostonDave2005 (6) bricman (31) Bruce (3) Carlos M (10) Carlos R. Hernandez (37) Carri (2) Chet Gulland (3) Chi-chi Ekweozor (25) chrisbrogan.com (24) Christoffer Grann (11) Cody (7) CommunicateAsia (10) Conner (2) cooperative (46) dagorret.digg@gmail.com (0) Darin R. McClure (48) Dimitar Vesselinov (18) dobata (366) Emma (7) Eric (8) Ewan McIntosh (4) Fleep (3) Gene Locklin (49) German Cowboy (6) gfelitti (8) gocrawford (2) Gökmen (1) Gordon (13) GP (36) hankfdh (3) Hao (14) haraldf (1) Harold Green (34) Hayden Sutherland (2) hbenny (12) hoewner (0) HollowMarkeD (65) iAlja (30) Ion (3) J.D. Rucker (502) Jake (0) Jake McKee (3) jas (9) Jason (1) Jason Falls (3) Johannes Schunter (0) John Ranaudo (8) JohnAnthonyHartman (5) johnhopkins (2) jon burg (0) joshua (1) Juan (24) Juan Pablo Tapia (9) juca (14) Katie (4) katrina (0) kb (0) Kevin Hessel (4) Kin (23) Kurt Greenbaum (14) Laurens (0) Lee Odden (3) limeduck (0) mark (19) Mark Havenner (26) Martin (1) Martin Koser (25) Mathew (6) Miguel Guinalíu (0) Mike F (461) Mike Gotta (3) Nate (32) Nic Haralambous (1) Nice Fish Films (65) Nicholas (0) nicmcc (11) nicole califano (7) ntrtek.clipboard (20) Oliver Young (0) Paul Dunay (23) Paul Jonas (0) Paul McKeon (1) Paul Roberts (10) Phreak 2.0 (51) pni (4) Rafael Ziggy (6) Retta (9) rib (13) Ricardo (9) RichardatDELL (21) Rob (11) Rob Cottingham (2) RobertBrown (9) rrc1987 (5) Ryan (42) Sami (4) Sanns (7) Scott (19) Seann (0) Sham (107) shwibbs (4) Stefan Asemota (8) Stephan M (42) Tamara (3) Tawny Press (4) Thierry (17) Thomas Smith (33) Todd And (2) Tom (5) Tom Steel (8) trib (2) tterupon (14) Vedo (7) warren (16) webtime (501) William Cui (21) winston (21) Wolfgang (18) yoshy (341) Zara (29) zeb (3)Explore read eight notes- Martin said: Corporate Social Media: 35 examples
- John Ranaudo said: Interesting regarding what social networking features corporate companies are using. My favorite is Jeep.com because it was fun and user friendly.
- Nate said: Sort of a rehash of "Groundswell".
- BostonDave2005 said: Great list of social media in corporate use - Mahsable is the master of blog lists.
- CommunicateAsia said: A nice list of corporate social media from West. I like Sam's idea of doing the same for China
- Nicholas said: Very good article with solid examples.
- Tom Steel said: Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways.
- Aaron Uhrmacher said: My latest post on Mashable."
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Lucid Announces the Launch of a New Utility for Marketers, “The Mom Marketing Search Engine”: As a.. http://tinyurl.com/6d8pk2 (1)
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lucid marketing OR lucidmarketing.com - Twitter Search (0) permalink
Lucid Announces the Launch of a New Utility for Marketers, “The Mom Marketing Search Engine”: As a.. http://tinyurl.co...Shared by kb (0)Contribute comment -
3 Ways to Make More Money Blogging (22)
onAllen Stern over at CenterNetworks has been asking a number of interesting questions over the last six months or so, starting with the question of whether an RSS feed is worth a buck. Today, in a continuance of this professional blogger introspective, he asks what you’re doing to put food on his table. The whole question is neatly explained and contained in this video embedded below. Here’s the version for those unable to view the ...Shared by Abdul Jaleel (28) Adrian (33) Alan Whitney (0) BritCrit (32) Daniel (3) deusdiabolus (95) dobata (366) Hjörtur Smárason (13) kb (0) LarchOye (2) Matt (3) Mike F (461) Paul Helmick (44) Rex (152) Rhoad Racing (6) Rizzn (76) Scott (19) Sean (14) shwibbs (4) Talk (9) Tech For Novices (4) xorsyst (15)
- Daniel said: Insightful post on the evolution of online advertising and new ways for content producers to monetize.
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BlogHer'08 (2)
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Pause (0) permalink
It has become a bit of a tradition after the BlogHer conference for me to sit and read as much as humanly possible about the conference--the overwhelming good and the smattering of less good. Of course, when something is your baby the bad sticks in your mind, but over the years I've become much better at giving things their proportional due. Sometimes there are other circumstances in play, facts not understood or known by the ...Contribute comment -
Motherhood Uncensored: The Best of BlogHer 2008 Awards (2)
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Motherhood Uncensored (4) permalink
Hottest Mommy Blogger: Guy Kawasaki, founder of AllTop.com Best Swag Being Handed Off to Every Mommy Blogger's Kid as a Cool Thing They Bought For Them in San Francisco: The clown nose Best Swag Trying to Pose as a Sex...Shared by Elisa Camahort Page (5) kb (0)Contribute comment -
Twitter is Not a Micro-Blogging Tool (74)
onBlogging for all intents and purposes has been around for about the ten year mark. During that time it has gone through many changes as more platforms and tools became available that made it easier and easier for just about anyone to become a blogger. Styles of blogs have grown as well with everything from the original personal weblog style right through to today’s political blogs, tech blogs, and one of the hottest niches around ...Shared by (jeff)isageek (52) AJ (190) Albert (8) Allison Kipta (57) assbach (34) Ben (18) Christopher Osborne (3) Corvida (85) cvander (16) Daniel Dočekal (1) dobata (366) DOCBook Howto (124) Drew Olanoff (144) eman (3) ewbrown (6) Fireman17 (30) Gabriela (7) Garry (2) Gauravonomics (53) Gonzalo Lopez (3) handir (5) Henk-Jan van der Klis (10) IdoNotes (0) imma (4) Ion (3) Josh (18) joshed (20) Julius (13) kb (0) kcearns (15) kenmat (12) Kin (23) Koka Sexton (15) Kristian (42) LouCypher (57) louisgray (150) Mark McKay (7) Matt (3) Melfi (34) micah saul (0) Mike F (461) Mikey (51) MMartin (12) Morton Fox (76) Nico (23) Niklas (13) Pat (7) Patty (264) Phil (9) Rakki MK (1) rchk (27) Ricardo M. (25) ro11z (7) Rob (132) Rubin (0) Sandy Kemsley (0) Sara (5) sarahintampa (98) Scott Hebert (12) Sean (12) See-ming Lee (2) Siggi (19) Stephen (33) Stuart (115) Superbunker (12) svartling (27) Tink *~*~* (13) Tor Erling (132) Vipul (42) wanszezit (13) Wayne Smallman (24) Wismark (12) Yu (54) Yung-Hui Lim (81)Explore read four notes
- DOCBook Howto said: Shared because he used the word, "twaddle" - good article, too :-)
- Garry said: Posterous gets a prominent mention on a Mashable editorial about how Twitter ISN'T a microblogging platform.
- cvander said: I agree. twitter is another im. And we need it as a protocol to descentralice it..
- Tink *~*~* said: Oooo... fight in the schoolyard! :)I agree. I've observed, and I agree - it's broadcast instant messaging.
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Shop Socially Across the Web with Fling it Girl (7)
onFling it Girl is a new social bookmarking and shopping site aimed at the Web-savvy consumer crowd (the site is pink and has “girl” in the title, but there’s a section for guys too). As with most other social bookmarking sites like Kaboodle, Fling it Girl is broken down into various categories, and each user-generated submission can be voted and commented on, saved to your own profile and further shared within the community as well ...
- Jardenberg said: hmmmm...
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Savvy Auntie Gets My Attention | Lip-Sticking: Women and the Web (2)
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Lip-Sticking (0) permalink
Andy Sernovitz's new (not really 'so' new) blog, "Damn I Wish I'd Thought of That!" , says it best. I'm talking about the buzz around the net for Savvy Auntie. Huffington Post is buzzing it; Toby Bloomberg is buzzing it; and a Google search already turns up 319,000 results if you're looking for news about this new social networking site for women. Damn, I do wish I'd thought of that. After all, I tell people ...Shared by kb (0) Lucid Marketing (1)Contribute comment -
Top 50 Female Bloggers (2)
onThe blogosphere can sometimes seem a little over-run by bloggers with a Y chromosome. To showcase some of the blogging voices from the other side of the gender divide, North x East has published a list of the top 50 most influential female bloggers. The list includes blog superstars such as Ariana Huffington of The Huffington Post and Gina Trapani of Lifehacker, as well as BlogHer founders Lisa Stone, Elisa Camahort Page, and Jory Des ...Shared by holly (22) kb (0)Contribute comment
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Scarcity (184)
onOne day, you may be lucky enough to have a scarcity problem. A product or a service or even a job that's in such high demand that people are clamoring for more than you can make. We can learn a lot from the abysmal performance of Apple this weekend. They took a hot product and totally botched the launch because of a misunderstanding of the benefits and uses of scarcity. First, understand that scarcity is ...Shared by _original (46) Aaron (6) AJ (190) Andrew Boardman (69) Andy (3) Andy Beard (7) Andy Yates (0) angol (21) Anton (6) atul (81) Ben (8) Ben (11) Benjamin Shyong (9) Bhavesh (36) Bill (5) Brad Davis Seal (28) brice (19) btvillarin (13) Burcu Sarar (7) Buzzworkers (23) Caleb Elston (29) Chandoo (9) Charles (11) Chris (6) Chung (111) Cliff (0) cvander (16) Daan (9) dafmetal (2) danliebke (60) dedlam (19) Deep.ed (48) Del (12) Derivadow (7) dH (10) dobata (366) DOCBook Howto (124) doransky (43) Dr. Ernie (59) Dread Pirate PJ (4) Dustin (3) e.p.c. (21) Ed Dale (11) Eino (17) Eli (8) erbianchi (27) Erika Klein (4) ernohannink (2) Evette (1) Evgeni L. / Reepicheep (15) Filippo (1) frivmo (5) g b (39) G$ (7) Gauravonomics (53) Gavin (23) Gene Locklin (49) glaforge (39) glongman (10) Gonzalo Jimenez (21) gtanuel (1) guercheLE (7) Hakim (15) haraldf (1) Hashim (19) Hendrik Dacquin (2) idhorat (2) Ihar Mahaniok (5) imabonehead (74) Iulian (9) J. (2) James and Tom (12) James Cridland (4) Jason (6) Jason P (12) Jay (8) Jay Liew (12) jb (13) Jean-François (4) Jeff Crites (0) Jeff VanderGiessen (0) Jevgeni Kabanov (5) jfiorato (9) Joe Erickson (7) John Swords (2) JonMoss-theappleofmyi (30) jrodgers (9) Juan Fernando Zuluaga C. (11) Julius (13) Just Mohit (19) kb (0) Keith B (3) Keith Bradbury (3) Kenneth (9) kepp (18) Kerry (31) Kevin Donahue (3) kleinman (2) Krrrazy (3) kskobac (17) lizunlong (10) louisgray (150) Luis Jorge (10) Mac (0) Macky (14) MadsK (4) MAlbano (8) Manuj Darshan (9) Maria Palma (16) Marina (0) Mario Sundar (20) Mathieu Ravaux (10) Matt Wilson (14) Matthew Homann (13) max (11) mehori (1) MERc (2) Michael (28) miguel lucas (4) Mike (0) Mike F (461) minmax (9) mndoci (53) morgan180 (41) MV (23) Nate (32) Nick (11) Nick Campbell (5) nicknich3 (18) Ole Begemann (12) Pat (3) Patrick Altman (10) Paul (5) Paul Helmick (44) Peter Duke (7) Phillip Baker (1) Pramod (21) rafiq (1) Rahul Gaitonde (15) Raphael Lullis (7) Ray Grieselhuber (10) Richard (24) ritesh (16) Robert Scoble (70) Ryan (20) Ryan O (15) sahu (6) sarunas (4) Scott (7) seanness (3) Shawn (19) shivanand (4) Shyam (6)
