Internet Ad Revenue Up 15.2% in First Half of 2008 (3)
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MarketingCharts (53)
3 days, 4 hours
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Internet advertising revenues for the first six months of 2008 were $11.5 billion, setting a new half-year record that represents a 15.2% increase over the first half of 2007, according to recently released data from The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. The IAB Internet Advertising Revenue Report also shows a Q2 increase of 12.8% over [...]
Revised Ad Spend Forecasts Show Only 4% Growth in 2008 and 2009 (2)
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MarketingCharts (53)
3 days, 4 hours
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World ad spending is expected to grow 4.3% in 2008 and 4.0% in 2009, according to revised forecasts (pdf) issued by Zenith Optimedia. These numbers are significantly lower than June forecasts, which were 6.6% and 6.0%, respectively, and are the result of the recent and widespread shocks in world financial markets. Developed countries - hardest [...]
MomCentral Empowers Moms and Tests Products for Companies (8)
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Doriano "Paisano" Carta (455)
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Mashable! (3789)
1 week, 1 day
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Mom Central isn’t just another site for moms that want to share stories about their wonderful kids and annoying hubbies (although they can do so if they choose). The difference with this site is the fact that they actually help companies test products and services and provide valuable feedback that can improve their brand and impact their bottom line. For example, Mom Central has worked with companies like Hasbro, the game company. They wanted to ...
Economy Shrinking 65% of CMO Ad Budgets, Money Shifts toward Digital (2)
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MarketingCharts (53)
1 week, 2 days
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Nearly two-thirds (65%) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon. Roughly the same percentage (63%) of the 175 CMOs and marketing execs surveyed report that their spending on [...]
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Ephraim said:
Reassuring data point for media-based start ups...To offsest budget cuts, CMOs are shifting to more targeted and measurable marketing strategies. When asked how their firm determines target market for each channel, 50% said they use data-driven marketing techniques: 31% stated they use sophisticated modeling tools to analyze existing customer data (behavioral, preference and demographic) and 19% said that they analyze past purchase behavior. In contrast, 28% said they made “rough estimates based on past experience.”
Venture Hacks — The Laws of Productivity (21)
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Nivi (94)
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Venture Hacks (96)
1 week, 2 days
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The Laws of Productivity is a must-read presentation for startups that want to be more productive. Here’s a direct link to the pdf. And here’s my summary of the presentation: Individuals Work 40 hours a week. (Working more feels like you’re doing more, but you’re actually doing less.) Work below capacity (say 80%) during those 40 hours. Consider spreading 40 hours across 4 days instead of 5. Get the sleep you need; allocate 8 hours. ...
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Geoffrey Wiseman said:
Generally agree with this list; time to go read the presentation.
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jasonb said:
look after yourself == work smart
Thinking about the market & the impact on startups & VCs (3)
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bijan sabet (4)
1 week, 2 days
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I haven’t blogged about this topic yet but as i sit here recovering from a minor surgery I thought I would jot down a bunch of thoughts in no particular order (disclaimer: I reserve the right to change my mind since I’m on medication ) 1. Most VCs and entrepreneurs have been changing their strategy for awhile now actually. Yes, the last few weeks have been incredibly ugly but we have been telling our portfolio ...
Focus on Things Under Your Control (1)
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brad@feld.com (105)
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Feld Thoughts (120)
1 week, 3 days
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I've got a little end of day advice for everyone out there that is getting whipsawed around by all the craziness in the financial markets. While this is aimed at entrepreneurs, it applies to everyone. Focus on things under your control. When I was a teenager, my dad said something to me that has stuck with me and informs many of the decisions I make and things I decide to spend my time on. He ...
YouTube Hot Spots Shows Publishers When Their Viewers Jump Ship (21)
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Jason Kincaid (1111)
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TechCrunch (7934)
1 week, 3 days
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YouTube has launched a new feature as part of its Insight tool for content creators that allows members to visually examine exactly where in their videos their viewers gain and lose interest. The new feature, called Hot Spots, displays the dropoff data in a dynamic graph that can be viewed alongside the original video. To determine which points in a video are “hot”, Hot Spots compares each video to other videos of similar length on ...
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Jeffrey said:
metrics put to good use =]
Top 10 Family Websites - August 2008 (1)
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MarketingCharts (53)
1 week, 4 days
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Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of [...]
A Note of Optimism (1)
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Greg Mankiw (135)
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Greg Mankiw's Blog (163)
1 week, 6 days
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From a new blog by University of Chicago economist Casey Mulligan:In order to find good predictors of non-financial sector performance, and GDP growth generally, we look to the non-financial sector itself. One of those predictors is the profitability of non-financial capital, or the “marginal product of capital” as we economists call it. The marginal product of capital after-tax is a measure of how much profit (revenue net of variable costs and taxes) that each unit ...
More Commentary on the Financial Mess (1)
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The Problem with Warrants (1)
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Greg Mankiw (135)
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Greg Mankiw's Blog (163)
2 weeks
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David Leonhardt responds to my smart friend on the topic of whether the Treasury should get an equity stake as part of the deal when purchasing assets from banks. This could occur, for example, by including warrants (options to buy the bank stock) as a piece of the package, as Warren Buffett did in his deal with Goldman Sachs. The essence of David's view:By taking an ownership stake in the firms, the government can minimize ...
Commentary on the Financial Mess (1)
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How Startups and Ad Agencies Can Collaborate (1)
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aklaassen@adage.com (Abbey Klaassen) (9)
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Advertising Age - Digital (48)
2 weeks, 4 days
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At today's Web 2.0 conference in New York, Brooklyn-based start-up Drop.io and online ad agency Organic are unveiling technology they created through collaboration -- a riff on Drop.io's private file-sharing service. The new tool lets users assign content a location and create rules that the content may only be accessed from that location. Drop.io service lets users share e-mails, links and multimedia with a predefined group of contacts. This new service allows users to also ...
3 Consumer Behaviors Driving Social Media (2)
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Hooman Radfar (3)
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Widgify (3)
2 weeks, 4 days
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I met with Bob Pittman the other day and had a great conversation about the dynamics of consumer behavior. Bob knows quite a bit about consumers, having served as CEO of MTV and COO of AOL during their massive growth phases in the eighties and nineties, respectively. His thesis about consumers was as follows: “Changes in consumer behavior are glacial. Major consumer change occurs over periods of 20 years.” When I asked him to comment ...
The Financial Crisis: A Survival Guide for Startups (14)
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Carleen Hawn (46)
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Nick Bradbury's Shared Items on NewsGator Online (37)
2 weeks, 6 days
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Entrepreneurs often focus so much on running their companies that they don’t have time to worry about events in the outside world. Normally, this is how it should be, but the credit crisis slamming Wall Street right now is an exception, and it has deep implications for any startup. The current mayhem actually began back in 2001. In an attempt to mitigate the economic impact of the dotcom collapse and the Sept. 11 terrorist attacks, ...
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francine said:
THis is very good advice. There's a time to grow, and a time to manage through outside calamities.
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Trevor O said:
Straightforward, decent advice.
Facebook platform plus Amazon wish lists equals success for SocialCalendar (2)
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Kristen Nicole (291)
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VentureBeat (793)
3 weeks
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You’d think a “wish list” application from Amazon would have been a success on Facebook. It enabled the sharing of individual wish lists and direct purchasing without leaving the confines of the social network. But Amazon’s wish list app, called Giver, launched earlier this year, failed to gain significant traction and is no longer in operation. The problem was that it lacked integration with Facebook’s native applications, specifically the Birthdays app that tells you when ...
Latest Data on US Facebook Age and Gender Demographics (6)
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Justin Smith (179)
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Inside Facebook (204)
3 weeks, 1 day
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As Facebook continues to expand internationally (see data on Facebook’s 2008 international growth by country), here’s a quick check of Facebook’s current (user-reported) age and gender demographics for marketers interested in reaching US users. There 33 million Facebook users in the United States 55% of US Facebook users are female, and female users outnumber male users in every age bracket 52% are between the ages of 18-25, but the younger and older groups are growing ...
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Lockley said:
Interesting stats on the age of Facebook user community.
Top 10 Tools for Soccer Moms and Weekend Warriors (3)
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Doriano "Paisano" Carta (455)
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Mashable! (3789)
3 weeks, 2 days
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Whether you’re a soccer mom or a dad who enjoys playing pick-up basketball games at the YMCA, there are a variety of online tools that can help you and your team. Here are the top 10 services for soccer moms and weekend warriors that allow you to manage your team’s schedule, notify players of news, upload and share player photos and statistics, and much more. Many of these services are free, but there are a ...
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Tom Steel said:
Mashable: there are a variety of online tools that can help you and your team. Here are the top 10 services for soccer moms and weekend warriors that allow you to manage your team’s schedule, notify players of news, upload and share player photos and statistics, and much more.
What’s the best display ad size for your website? (5)
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jeremyliew (70)
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Lightspeed Venture Partners Blog (70)
3 weeks, 3 days
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Many websites default to the 728×90 (leaderboard) ad size when designing their site. This is a reasonably good option as it has the second highest click through rate of the various standard ad units. But it is possible to do better. Marketing Sherpa researched clickthrough rates by ad size (from largest ad unit to smallest) recently: The chart shows that click through rate is not simply a function of the size of the ad. The ...
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Laurent Courtines said:
good to know we use the two most popular!now could we get them inside the brick?
