Micro Persuasion: Trends That Will Help Define the Future of PR and Marketing (48)
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Steve Rubel (96)
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Micro Persuasion (100)
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In June Edelman, my employer, and PRWeek held a two-day summit on the changing media landscape and its affect on business and education. More than 90 people participated. Recently we published a paper chock full of with actionable insights for businesses. You can download it here (PDF). Here's the conclusion I wrote. Trends That Will Help Define the Future The best way to think about new media, I have learned, is to look at the ...
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Tom said:
This is a great analysis of online trends and marketing - the crisis in attention, the normalisation of social media and how brands have to adapt quickly to this environment.
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Brian said:
two interesting things here:1. I thought this quote by Eric Schmidt Google CEO was really great (funny):"By the year 2019, it's going to be possible to have an iPod-like device that will have 85 years of video on it. So you will be dead before you watch the whole [thing]."Also the idea that social networks are like air, this hits it right on the head:"Brand marketers that may be tempted to build their own social networks need to consider that there may not be room in people’s lives for more than one or two. They will need to plug into the social “air” supply that the large networks are building across the Web so that consumers can stay connected to their existing networks."Any site we're thinking about building should be built on top of these "air supplies".Which gets me thinking about using googles framework as a way of possibly be more relevant in their search results (so you think that would help?).
More Americans Seeking Health Information, Especially Online (1)
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MarketingCharts (12)
1 week, 1 day
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Fully 56% of American adults - more than 122 million people - sought information about a personal health concern from a source other than their doctor, up from 38%, or 72 million people, in 2001, according to a Center for Studying Health System Change (HSC) study. Use of all information sources rose substantially, but the proportion [...]
Social Media: 2008 to 2011 (2)
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Augie Ray (8)
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Social Media Today (19)
1 week, 2 days
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Think back to 1995. Many people were just hearing about this thing called the "Information Superhighway" and companies were trying to figure out if and why they needed a Web site. Back then, the bigge...
Personal Branding Toolkit - Part 3: Resumes (1)
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Daniel Schawbel (0)
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Social Media Today (19)
1 week, 3 days
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If you’ve read my blog for at least a month, you’ll know that I despise resumes. They are important and the standard documents for recruitment, but they don’t do anyone justice. Colleges need to stop ...
SNCR Sr. Fellow Paul Gillin & Chris Brogan to Lead Social Media Bootcamp (1)
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admin (1713)
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New Communications Review (0)
1 week, 6 days
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Paul Gillin and Chris Brogan will co-host a one-day intensive seminar on September 9th in Needham, Mass. The New Marketing Boot Camp will feature an impressive group of successful marketers who are putting social media tools into practice. For more information and to register, click here. addthis_url = 'http%3A%2F%2Fwww.newcommreview.com%2F%3Fp%3D1297'; addthis_title [...]
$40 Million Spent on Reaching Socially Networked BtoB Audiences Online (1)
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The WOMMA Word Blog (10)
2 weeks, 1 day
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EMarketer predicts that in 2008, advertisers will spend $40 million trying to reach business audiences via online social networks. That number, which is up from $15 million in 2007, is expected to rise to $210 million by 2012, according to eMarketer.
Half of Best-in-Class Companies Have Dedicated Social Media Resources (2)
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The WOMMA Word Blog (10)
2 weeks, 3 days
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Fifty percent of best-in-class companies (the top 20% of aggregate performance scorers) have resources dedicated to social media, according to recently released research report from the Aberdeen Group, which was co-sponsored by WOMMA member Visible Technologies. The study also found that 45% of best-in-class companies have a process for enhancing social media capabilities and 42% use social media monitoring tools.
10 Great Examples of WOM Story Telling in Action (1)
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The WOMMA Word Blog (10)
2 weeks, 3 days
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On the Buzz Canuck blog, they're showcasing ten brand examples of word of mouth story telling done right. According to the post, customers who visit your website shouldn't have to hunt around to find your brand's story, and these companies in particular have managed to put their WOM-worthy stories front and center. The list includes Nike, Apple, Trader Joe's, and more, as well as a list of what these brands -- and their stories -- ...
The Next Social Networks Will Be Powered By WordPress and Movable Type (83)
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Sarah Perez (637)
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ReadWriteWeb (2618)
3 weeks
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Platforms like WordPress and Movable Type democratized the process of self-publishing. With these tools, everyone could be a publisher and it didn't require advanced technical expertise to do so. Now, the next revolution for publishing is to bring that same ease of creation to the process of building social networks. With Six Apart's recent release of Movable Type 4.2, that revolution has begun. The new release provides DIY tools for building your own social networking ...
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Tcritic said:
it would be great if something like openID or some kind of common identity component could be used to tie together disparate networks.
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Jay said:
其实，我很想一些插件，把我用 WP 搭建的 Jaylee.cn 与校内、Facebook 上的朋友互动起来。
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Greg said:
Annand, Facebook connect takes care of the 'more profiles to Maintain" section...right?! Wooo!
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Tommaso said:
La transizione da blog a comunità attraverso gli stessi strumenti che hanno reso popolare il blogging
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heidigoseek said:
I love the idea of this. I'm a fan of bringing social networks and lifestreams to the blogs. My poor old blog misses me. :)
The Next Social Networks Will Be Powered By WordPress and Movable Type (69)
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yeltsinfina (33)
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Journerdism | Will Sullivan's Stompin' ground for journalists and nerds. (38)
3 weeks
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"So where is WordPress's social network? It's still under development. Unlike MT, social networking with not be a feature of WordPress - instead, the WordPress MU core is being used to build out a next-gen publishing platform called BuddyPress . Essentially, BuddyPress is a set of WordPress MU specific plugins, each adding a new feature. When complete, BuddyPress will offer extended user profiles, private messaging, groups, friends, status updates, albums, as well as something called ...
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Tcritic said:
it would be great if something like openID or some kind of common identity component could be used to tie together disparate networks.
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Greg said:
Annand, Facebook connect takes care of the 'more profiles to Maintain" section...right?! Wooo!
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heidigoseek said:
I love the idea of this. I'm a fan of bringing social networks and lifestreams to the blogs. My poor old blog misses me. :)
Report Examines Changing Influence Patterns Created by Social Media (2)
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Paul Gillin (10)
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Paul Gillin's blog - Social Media and the Open Enterprise (10)
3 weeks, 2 days
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The Society for New Communications Research (SNCR), a nonprofit organization dedicated to the understanding and application of new media research, has just released a report that I helped develop, and I hope you'll check it out. It's free.“New Media, New Influencers and Implications for Public Relations” features detailed findings of a survey of communications and marketing professionals focused on changing patterns of influence that are resulting from social media and other new communications technologies. The ...
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Adam said:
Gillin report - free. W00t!
Social Media Research Blog: Sphere of Influence (5)
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Akshay Java (14)
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Social Media Research Blog (9)
3 weeks, 3 days
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When we talk of Influence, the general problem setting is that of identifying a set of nodes in a social network that can be considered to be "Opinion Leaders": Individuals whose opinions can cause others around them to change their viewpoint or adopt a technology or product. The paper by Kempe et al. presents a technique for maximizing the spread of Influence in a social network. The algorithm presented in this paper is a greedy ...
Word of Mouth Marketing Association -- The WOMMA Word - More Companies Using Web 2.0 Internally and Externally (2)
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The WOMMA Word Blog (10)
3 weeks, 3 days
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According to McKinsey's recent "Building the Web 2.0 Enterprise" survey, 94% of executives report that they are using Web 2.0 technologies to boost their internal communications, specifically for managing knowledge (83%), fostering collaboration across the company (78%), enhancing company culture (74%), and training (71%). Eighty-seven percent report that they are using Web 2.0 applications to interface with customers, down from 91% in 2007. Of the 87% of executives who report using Web 2.0 for customer ...
Sphere of Influence (2)
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Akshay Java (14)
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Social Media Research Blog (9)
3 weeks, 3 days
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When we talk of Influence, the general problem setting is that of identifying a set of nodes in a social network that can be considered to be "Opinion Leaders": Individuals whose opinions can cause others around them to change their viewpoint or adopt a technology or product. The paper by Kempe et al. presents a technique for maximizing the spread of Influence in a social network. The algorithm presented in this paper is a greedy ...
Online Advertising Shows Significant Impact on Brand Awareness (3)
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Jack Loechner (2)
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Research Brief (2)
1 month
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Online Advertising Shows Significant Impact on Brand Awareness Though focused on the Pharmaceutical industry, the study may have broader reaching appeal to e-marketers in other industries. According to a recent comScore study, in conjunction with pharmaceutical marketing consultancy Evolution Road, getting a patient to visit a branded Web site is the most effective form of online pharmaceutical marketing, with an incremental patient adherence rate nearly 20 percentage points higher than among those who did not ...
Online Communities Increase WOM, Build Brand Awareness (1)
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The WOMMA Word Blog (10)
1 month
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Thirty-five percent of users say online communities increase word of mouth, 28% say online communities contribute to building brand awareness, and 24% say they increase customer loyalty, according to a recent study, titled "The 2008 Tribalization of Business," conducted by Deloitte, Beeline Labs, and the Society for New Communications Research. The study also found that the biggest obstacles to making online communities work include: getting people involved in the community (51%), finding time for community ...
Free Whitepaper: “Marketing in a Recession” (Don’t Miss This) (6)
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The Grok (0)
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Future Now's GrokDotCom / Marketing Optimization Blog (27)
1 month
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It was in the late ’90s when Jeffrey and I first met Jason. Business plans where stacked to the ceilings, valuations based on eyeballs were outrageous and everyone was staking their claim to an online gold mine on. Jason, a great guy despite being a reformed lawyer and accountant, was one of those entrepreneurs. He was visiting the CEO of the Internet incubator we were advising about his portfolio companies in New York. The CEO ...
Imagine a Bigger Market and You'll See a Bigger Market (26)
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GuyKawasaki (195)
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How to Change the World (195)
1 month, 1 week
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Scientists in two studies at the University of Virginia discovered that softball players and golfers who had good days perceived balls and golf holes as larger than the players who had bad days. The question is, Did this difference in perception cause the player to have better days or did the day's performance cause the players to perceive the ball and holes as bigger? Enter a third study at Vandebilt University. Researchers asked subjects to ...
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DOCBook Howto said:
Law of attraction
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skp said:
Why do I end up sharing everything/anything he writes ? Mann he is good
Mixed Messages in The Blogging Landscape (58)
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Richard MacManus (395)
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ReadWriteWeb (2618)
1 month, 1 week
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There has been a lot of discussion recently about the changing face of the blogging landscape. On one hand many bloggers have turned to the likes of FriendFeed and Twitter to express themselves, instead of their blogs. On the other hand we have a group of professional blogs that are becoming more and more like 'old media'. But interestingly, in both cases, there are complaints about how 'social media' is failing them. Media in general ...
